Trending Sources

5 Steps to Market to a New Vertical

Modern B2B Marketing

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances.

The Role of Sales in Vertical Marketing

Crimson Marketing

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. Train your sales team to have specialized knowledge in your vertical target. .

Thought Leadership Marketing in a Vertical Market

Your Sales Management Guru

Learn how thought leadership marketing will impact your vertical market presence. The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits? Next, select your target verticals.

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

How’s Your Appetite for Vertical Marketing? My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

B2B Marketing Trends for 2016

relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. They're adopting buyer personas, content targeting and.

Better built than bought – how to build your email marketing list

Biznology

Using a purchased or rented list will also almost certainly break the user agreement you have with your email service provider– Mailchimp , Vertical Response , Constant Contact , etc. Your lead magnets need to provide real value to your target audience.

List 53

Webinar Recap: Managing Effective Territory and Vertical Campaigns

Radius

Earlier this week, I presented a webinar about the best practices when targeting by territories (also called geographies) and verticals (also called industries), including where predictive analytics can be beneficial in creating strong strategies and effective go-to-market. However, there are also challenges when it comes to executing activities according to territory and vertical-organized teams. Today’s post is written by Max Nicassio, Radius Customer Success Manager.

Making the Most of Vertical Marketing

Marketing Action

It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets. Do interviews with people in your target industries and get familiar with the proprietary issues. Content and messaging for vertical markets.

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Both can lose touch with their target audience and messaging can go off target, not speaking directly to that empowered buyer outlined above. Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automation

B2B Marketing Trends for 2016

relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. They're adopting buyer personas, content targeting and.

Is your SEO content suffering from Useless Box Kit Syndrome?

Biznology

If you optimize for the wrong terms, your target customer won’t be able to find you in a Google search. If your Title doesn’t immediately grab your target customer, you may be missing conversions. Instead, create customer persona documents for every vertical.

5 Ways to Win with Web Personalization

Modern B2B Marketing

It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. Put on Your Vertical Lenses. For some B2B companies, vertical marketing is their bread and butter.

The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive b2b

Instead of “spraying and praying” broad marketing messages, ABM requires brands spend time crafting ultra-personalized campaigns targeted at specific accounts. However, ABM can be so much more than retargeting ads and specially-branded landing pages with your target account’s logo on it.

Event Marketing Maintenance Release

Vertical Response

Set Target for Links – When links were added to guest questions and the target was set to “New Window” the value was not saving properly. Bug Fixes Event Marketing Events bug fixes email marketing event marketing Vertical Response VerticalResponse We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers.

B2B Marketing Trends for 2016

relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. They're adopting buyer personas, content targeting and.

[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement

Modern B2B Marketing

Marketers have their own version—the 3 Ws to consider before launching a campaign: Who: Who are your key audiences, and what are the defining characteristics of your target audiences? Targeting and Personalization b2b Consumer

Who, What, and Where Can You Personalize? Real-Time Personalization is Simpler Than You’d Think

Modern B2B Marketing

The “Who” in personalization is your target audience, which is defined by a combination of attributes. If you’re a B2B marketer, you’ll focus more on firmographics (company name, vertical, size, and revenue) and digital behavior. Targeting and Personalization

The 2016 Complete Guide to List Segmentation

Vertical Response

The foundation of a solid marketing strategy is a well-defined target market. Capitalize on special offers by targeting customers that you know are likely to purchase, especially when a product is in demand. Targeting by Birthday. Targeting by Phone Number.

How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

Hubspot

Average Social Share Benchmarks by Vertical. Setting realistic expectations and understanding the target audience can help content in any vertical meet specific goals, including earning high volumes of links and social shares.

Target Your B2B Lead Generation Efforts by Vertical and Job Title

B2B Lead Generation Blog

I thought this post by Carolyn Goodman for Target Marketing Magazine was a good reminder of how we can improve our lead-gen results by simply being more targeted with our messaging. Find Prospects That Look Like Your Target. Determine Your Target's Pain Points. Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title.

Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. The chart below contains data from Thanksgiving to Cyber Monday for 7 of the bigger players in this vertical.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. But I’ll give you a simple marketing automation technique that any B2B marketer can apply – stop sending out welcome sequences that aren’t targeted, i.e. one-size fits all welcome emails.

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

Millennial-targeted marketing: . Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.”

Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

It means thinking about how the vertical screen changes the way we write and structure content. Users would then scan the content’s left side vertically, forming the stem of the “F” However, this all went out the window with the introduction of mobile screens.

Part 2: Essential Questions to Ask Your B2B Lead Generation Partner

LEADership

STRATEGY FOR LEAD PROFILING AND TARGETING? Find out if your service provider has the right strategy in place for lead profiling and how they will plan your campaigns based on accurate targeting. INDUSTRY EXPERIENCE IN YOUR VERTICAL?

5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Our agency has built a business on marketing in two relatively challenging verticals: B2B healthcare and B2B technology. In our healthcare and technology verticals, we are contacted by a lot of startups with no brand recognition (and sometimes no brand at all!), Marketing is hard.

The Era of Account-Based Marketing at Scale

Lattice

There have been a few challenges preventing them from thinking bigger with their ABM efforts: Identifying the right targets at scale, which has often relied on sales intuition, or superficial criteria like industry, revenue and employee size. 4 Steps to Scaling ABM with Predictive Analytics.

How to Automate Your Account-Based Marketing Strategy

Modern B2B Marketing

With ABM, you’re targeting and engaging specific accounts and prospects within them, so you may need to segment based on multiple dimensions to reach the right people with the right message at the right time. A similar story is true for key account targeting and on-the-spot initiatives.

7 not-quite-predictions for marketing technology in 2016

chiefmartech

Vertical competition for enterprise marketing tech companies is going to get fierce. Services companies (agencies, systems integrators, and other marketing service providers) will become champions of this approach because it’s a different lever of vertical competition in their favor. #6.

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation Blog

Develop a highly focused, targeted strategy. Shelby explained that one of her first challenges in revamping Adobe’s content marketing was rooted in moving from “one-off” webinars to a strategy that focused on specific targeted verticals.

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

Red Bull has adopted a traditional journalistic approach to creating long-form features about sports, culture, and lifestyle (all topics prevalent is Red Bull’s other marketing initiatives) that are both relevant and interesting to the brand’s target demographic.

Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel

Lattice

The SiriusPerspective on ABM is that there are four models your company can choose from, based on the go-to-market model and growth goals: Large Account – Very small number of large or targeted accounts. Named Account – Moderate or large number of defined existing or targeted accounts.

5 Ways Predictive Segmentation Will Help You Identify Your Best Prospects

Radius

B2B marketers are getting more sophisticated with their segmentation and targeting by focusing on the audiences with which they’ll have the most impact, and tailoring messages to resonate with each distinct audience segment.

B2B 9

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

In a sea of mass email, a well-designed and targeted direct mail campaign can help companies rise above the noise. A classic marketing concept, I’m not talking about the bulk mail of yesteryear sent to hundreds or thousands of people, but a targeted campaign that blends the physical with digital. As an example, if you choose to personalize based on industry or vertical, that information has to be correct.

Do you speak your customers’ language?

Biznology

It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. If your target market audience is technical, allow yourself to take on that voice.

How do I create a feast in an era of content snacking?

grow - Practical Marketing Solutions

Respect the code, customs, and lingo of the vertical community you are targeting. Yet no content platform (YouTube, Dailymotion, Slideshare…) is optimized for vertical content. Respect the code, customs, and lingo of the vertical community you are targeting.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. To explain why, we need to understand the concept of vertical competition.