ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Storytelling Marketing Email Marketing Content Marketing 122

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. If you want your team to be more creative and innovative in 2020, this book is sure to help.

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Storytelling Marketing Amazon Buy 164

Contently

MARCH 31, 2021

When Juan Cabral, Fallon London’s creative director, and Phil Rumbol, Cadbury’s marketing director, initially showed the ad to Cadbury’s leadership, they were told the ad would never see the light of day. The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling?

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Storytelling Brand Identity Branding Ads 218

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”.

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Storytelling Examples B2B Marketing Trigger Marketing 93

DivvyHQ

JANUARY 12, 2023

It's no secret that creative teams are often interrupted, which can kill their productivity. But there are ways to minimize these interruptions and help your team be more creative. Check out our latest article for 6 tips!

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Creativity Tips Product Content Marketing 81

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Content Marketing Advertising Mediums Content 108

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. Creative clothing ads will help your fashion brand stand out and attract more customers. In this post, we’ve curated 11 creative fashion ads to inspire your next strategy.

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Campaigns Creativity Ads Advertisements 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

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Storytelling Advertising Mediums Brand Identity Branding 101

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity.

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Content Marketing Creativity Content Marketing 185

Bannerflow

AUGUST 27, 2021

Storytel is a remarkable success story, one where adaptation and best in class localisation plays a starring role. And in terms of display campaigns, Storytel is a brand at the forefront of multi-market, multi-channel advertising. What are the challenges facing Storytel when doing digital marketing?

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Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. Many freelance creatives didn’t want to be employees. In December, we surveyed creative freelancers to find out what they thought of the new law.

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KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Successful creative writers and novelists are all too familiar with this technique.

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B2B Marketing Content Marketing Storytelling B2B 141

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

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Creativity Social Media Social Marketing Content 106

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3 Video Storytelling Tips. Don’t Be Afraid to Get Creative. Contents 1. Show, Don’t Tell 3.5

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Storytelling Video Marketing B2B Marketing B2B Thought Leadership 110

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Storytelling Ad Building B2B Sales B2B Marketing 52

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

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Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

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B2B Marketing B2B Creativity Examples 130

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Add your own creative ways to tell stories that resonate with B2B buyers. The post Storytelling in B2B Marketing appeared first on Content4Demand. According to an article by Natasha Hemmings , research has show that stories are as much as 22 times more memorable than facts.

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B2B Marketing Storytelling B2B Marketing 65

Heinz Marketing

JANUARY 18, 2020

Why Business Storytelling is a Necessary Tool for 2020 and Beyond. Everyone knows by now that they should be incorporating storytelling in their business strategies, but how exactly do you do that? How HubSpot Marketers Stay Creative Under Pressure. Here are some great strategies for keeping those creative juices flowing.

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Storytelling B2B B2B Sales Video Marketing 69

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

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Storytelling Marketing Trust Marketing Social Marketing 76

Rain: The Growth Agency

JANUARY 5, 2022

By Jennifer Eenigenburg, VP, Digital Media and Nat Jones, Digital Creative Director Savvy marketers today can take advantage of the digitization of the small screen and the increased usage of CTV devices, along with the overall rise in digital video usage.

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DivvyHQ

MAY 10, 2022

With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing. In this post, guest contributor Jimmy Rodriguez, VP of eCommerce at Shift4Shop, offers some creative ideas and tips that will turn your eCommerce marketing from boring to brilliant.

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Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Content Marketing Storytelling Content Marketing 55

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

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Storytelling Business Content Marketing Copywriting 100

Marketing Insider Group

JUNE 20, 2016

The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Corporate jargon is the little sister of legal jargon, each working hard to lull you into daydreams and resentment. As a content strategist for a presentation design firm, my company wages war against […].

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Storytelling Content Design Marketing 132

Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

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Storytelling Television marketing Advertising Mediums Brand Identity 124

Anyword

APRIL 23, 2019

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. Lars : Our team is built both to creatively react to brand briefs and to develop a suite of original IP. We want to arm the sales team with an arsenal of creative ideas that we’re proud of and that can tie directly to a brand’s need.

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Storytelling Content Creativity Brand Identity 49

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

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Storytelling Content Marketing Marketing Strategy B2B Marketing 109

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

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Storytelling Video Marketing B2B Marketing B2B Thought Leadership 65

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Each influencer gets to make their very own creative decisions. The post The art of narrative storytelling via social media marketing appeared first on Biznology. ” Like this post?

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Social Media Social Marketing Storytelling Media 179

Oktopost

APRIL 13, 2023

He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working.

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Tactics Resources Transparency B2B Marketing 118

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively. But it also means brands need to be braver – and a little more creative.

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Storytelling Media Social Media Content 54

ClearVoice

SEPTEMBER 12, 2019

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. The infomercials of the ’80s, before-and-after photo sets used by dentists and doctors (and all B2B customer case studies), are examples of customer-led storytelling.

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Storytelling Examples Social Media Social Marketing 66

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

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Martech Advisor

AUGUST 9, 2019

Humans are social creatures, and love stories and storytelling. Stew Redwine, the Creative Director at Oxford Road, shows you how. There are many different ways to capture the attention of an unsuspecting customer. Stories are one of them.

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Storytelling Creativity Product Content Marketing 47

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B B2B Marketing B2B Sales 76

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. Creative writing workshops abound, but few cover the artistry behind presenting numbers in an elegant, comprehensible way. A brand's why. Ready to get started?

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Storytelling Analysis Buy Social Media 116