article thumbnail

B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Driving seminar and webinar attendance. Reconnecting with past customers and leads.

article thumbnail

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Blogging & RSS Events

markempa

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The live workshop will take place in Washington, DC on February 17th.

RSS 120
article thumbnail

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How can you leverage events?

article thumbnail

B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

markempa

Read More] Tracked on February 08, 2006 at 09:07 AM » Two Free Seminars from 800-CEO-READ Blog Just wanted to point you toward two free seminars that are coming up. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The first is will Jill Konrath, author of Selling to Big Companies.

article thumbnail

B2B Lead Generation Blog: Lead qualification and scoring for better leads

markempa

My company wanted to focus mainly on business seminars to improve customer relationships. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Read More] Tracked on October 20, 2006 at 06:34 PM » Who is responsible for lead generation - Marketing or Sales?