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How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Registration interface.

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5 trade show marketing mistakes

Biznology

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees.

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29 Simple Ways to Grow Your Email List

Hubspot

Host a co-marketing offer with a partner. Collect email addresses at a trade show. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Fashion Shows. Seminar/Training. Trade Show. Registration-related Products. Executive Management. Internet/Digital Media. Photography/Illustration. Sales/Business Development. ENTER a CITY and/or SELECT STATE. Executive Retreats. Holiday Party. Incentive Trip. Premiere/Opening. Press Conference. Product Launch.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Fashion Shows. Seminar/Training. Trade Show. Registration-related Products. Executive Management. Internet/Digital Media. Photography/Illustration. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Executive Retreats. Holiday Party. Incentive Trip. Premiere/Opening. Press Conference. Product Launch.