Zoominfo

FEBRUARY 28, 2018

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. Don’t let this happen to you!

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant. So what types of insights can intent data provide?

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Content Standard

NOVEMBER 14, 2023

In the corporate marketing sphere especially, tightening budgets and resource constraints are forcing many of us to grapple with how to ‘do more with less.’ The result is irrelevant content that doesn’t help buyers meet their goals (and, therefore, doesn’t convert)—a squandering of time, budget, and opportunity.

Budget Programs 96

Budget Programs Content High Quality Lead Correlation 96

Scoop.it

NOVEMBER 2, 2023

While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges? And how does your product or service fit into the solution? If you disagree, then this article is for you.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Sprout Social

MAY 5, 2021

What is sales enablement, anyway? Again, the average B2B buyer’s journey is growing longer. Blog posts. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. As it turns out, most businesses agree.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Sprout Social

JULY 1, 2021

What is B2B SEO? On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. The links in the below blog post from Affirm show off an example of using off-page SEO.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Circle Studio

NOVEMBER 24, 2020

So what macro trends will likely have the biggest impact on firms in the coming year? And this will drive what is referred to as digital acceleration. Here are a few examples of what this acceleration will look like: Video. Regardless of what happens in the fight to end the pandemic, virtual events are here to stay.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Webbiquity

JANUARY 22, 2019

In today’s marketplace, buyers are more elusive and hard to reach than ever. Webbiquity: What inspired you to work on a solution to this particular problem? Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Product.

Marketing AI 173

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 173

Top Rank Marketing

AUGUST 7, 2023

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Humans build trust and nurture relationships. Some 69 percent of U.S.

Marketing AI 87

Marketing AI Automation Best Practices B2B 87

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Scheduling content You know what’s difficult to do on demand? But just knowing something is rarely enough. The solution? Streamline that workflow.

Social Media 84

Social Media Enterprise Management Media Work Management 84

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. Thought leadership, SEO, lead generation?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

NOVEMBER 14, 2023

This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years. Furthermore, they are freed from the hassle of scouring multiple websites to gather buyer information and then manually summarizing it." Publish case studies on a blog. Build a nice-looking website.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping? What are the benefits of customer journey mapping? What’s included in a customer journey map? Identify content gaps.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Brandpoint

MARCH 19, 2019

” Robert echoed those sentiments by adding, “Instead of letting the newest features of technology drive our [content] strategy, it should be the other way around.” These are a few of the questions your prospects may have at any stage of the buyer’s journey: How can I make my current tactics more effective?

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Oktopost

MARCH 2, 2020

The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. Moreover, nearly half of B2B buyers used web searches in their process to seek information before making a purchase. .

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

EveryoneSocial

JANUARY 4, 2021

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. And the LinkedIn Sales Navigator feature is very useful for sales teams for prospecting and gaining insights about buyers. Social selling is growing more useful than ever, especially for remote sales teams.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

DemandBase

SEPTEMBER 1, 2020

And that should change how we invest our time and resources. Though it’s tempting to say it’s “business as usual” because that sentiment can help to create a sense of stability.). Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

The ABM Agency

MARCH 31, 2023

In this blog post, we’ll explore how revenue marketing can be achieved by targeting specific buyers with personalized content and messaging throughout their buying process. We’ll start by defining what an ideal customer profile looks like and how it can help sales teams identify target buyers more effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

TrustRadius Marketing

OCTOBER 27, 2022

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. To learn more about the importance of customer engagement for your enterprise, check out our definitional piece: What are Customer Engagement Platforms? Effective customer engagement is essential for any business.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

TrustRadius Marketing

OCTOBER 23, 2022

The hardest part of choosing a CRM is knowing what to look for and consider. Companies often forget about team input, review sentiment, and research the vendor’s reputation. Companies often forget about team input, review sentiment, and research the vendor’s reputation. What is a CRM?

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Heinz Marketing

JANUARY 14, 2021

I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. For some, events are a huge demand generation and revenue driver, so what were they to do without them? Hopefully, you can focus on a few that will have the greatest impact on your business moving forward.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Outreach

APRIL 22, 2021

What is a Customer Engagement Strategy? Customer engagement allows you to shift your focus from what you’re getting from the customer to what you're giving to them. What’s more, a decision maker who loves your brand is more likely to be a lifelong customer, even if they start a job at a new company.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Valasys

AUGUST 7, 2023

But what exactly is it? In this blog we talk on everything related to UGC and answer questions like what the benefits of user-generated content are, how to utilize UGC for marketing, and where does user-generated content come from. What are the benefits of User-Generated Content? Curious about more such questions?

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

KoMarketing Associates

NOVEMBER 6, 2014

From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource. Here are a few articles to get you started: What ROI Can I Expect From SEO? How do I measure ROI?”

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. B2B tech brands particularly benefit from video’s unique capability to communicate complicated concepts to potential buyers. What does the best B2B video content look like, and what are some of the signs of a well-crafted B2B video strategy?

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Martech Advisor

JANUARY 16, 2020

This includes asking questions, following up with them after purchase, being proactive in learning what pleases or irks them, and understanding their shopping habits, preferences, and challenges. Learn More: Persona Driven Marketing - Why (and How) You Should Create Buyer Personas. What Is User Persona and Why Is It Important?

Ideal Customer Profiles 69

Ideal Customer Profiles Practices Buyer Personas Best Practices 69

TrustRadius Marketing

MAY 15, 2019

So what’s the net-net on trust? How much trust in the big four tech companies do we actually have, and what is the trust delta between them? They say privacy is their biggest concern, but what they really mean is they want to protect it so that only they can choose how to abuse it.”. I mean, what ways should I trust them?

Paid Search Agency 85

Paid Search Agency Companies Privacy Amazon 85

Scoop.it

AUGUST 25, 2022

In short, NLP is the ability of computers to comprehend what we’re saying. For machines, each written and spoken sentence is unstructured data that needs to be converted to structured data to enable the computer to comprehend what we are saying. Sentiment analysis : Identify mood and opinion of the text or speech. Generation.

Marketing AI 64

Marketing AI Process Top of Funnel Lead Ranking 64

Zoominfo

FEBRUARY 5, 2018

The sentiment here is clear: Task preparation is just as important as task execution. Consider this: only 13% of buyers feel like salespeople understand their needs ( source ). Why do so many buyers feel misunderstood? What information do I need to know about my prospects? And, how can you remedy this issue?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Heinz Marketing

FEBRUARY 13, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. But I liked the output of what you guys came up with. And maybe introduce a little bit of what you found in this year’s version. You can even ask Siri, Alexa and Google or search on Audible!

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 99

Content Marketing Institute

FEBRUARY 2, 2018

You ask yourself, “What does this company do to create great content? Every six months we review our buyer personas. Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw.

Process 111

Process Lead Ranking Content Marketing Planning 111

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Digilant

AUGUST 10, 2023

What Is Programmatic Advertising? The most common methods are as follows: Open Auction, or Real-Time Bidding (RTB): In open auctions, hundreds of buyers can compete for inventory in real time without any restrictions or pre-negotiated deals. What Does Programmatic Advertising Look Like? In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

What Is Programmatic Advertising? The most common methods are as follows: Open Auction, or Real-Time Bidding (RTB): In open auctions, hundreds of buyers can compete for inventory in real time without any restrictions or pre-negotiated deals. What Does Programmatic Advertising Look Like? In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Hubspot

JUNE 26, 2019

This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles, and it also relates back to this being a new era for the bus. So, what makes product marketing unique? Allows you to target your buyer personas. The cool part? So who works on this type of marketing?

Product 101

Product Buyer Personas Work Management Paid Search Agency 101