CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. The majority of CDP vendors provide activation, so that’s clearly what most buyers want. Now, CDP is too important to be left to marketers.
Let's personalize your content