Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 108

Public Relations Stats Work Management PR 108

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Guest post by Brandon Brown. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

The Lead Agency

APRIL 14, 2024

As seen on the left in the image above, Google Analytics alone provides access to 22 different reports. This could be case studies, quotes from your team that aren’t anywhere else online, survey findings, or data insights that belong to your company. Trend 8: Virality Kicks Up Through Automation We all want to go viral.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Salesforce Marketing Cloud

SEPTEMBER 23, 2022

The internal conflicts some employees feel about work have spurred a viral trend called “ quiet quitting.” times more likely to report their company has experienced extreme revenue growth, according to Salesforce research. Regular employee surveys and skip-level manager meetings are also great places for feedback.

Burn Rate 98

Burn Rate Work Management Customer Satisfaction Digital Transformation 98

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. It can take time to acquire and retain customers.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Martech Advisor

APRIL 3, 2020

This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! So, what will your marketing strategy look like in this forcibly digitized future?

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Generation Media Lead Ranking 140

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

Social Media 125

Social Media Personalization Media Work Management 125

Optinmonster

FEBRUARY 21, 2024

Bamidele reports that the site averaged a total of 139 search engine visitors a day one year before the campaign, and an average of 477 search engine visitors a day one year after the campaign. He also reports that no other SEO tactics were used, just this one guest blogging campaign alone. It was a mini viral effect.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. This leads to organic growth and increased adoption. What are the benefits of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

ClearVoice

MARCH 1, 2022

Lots of questionable sources, ranging from hostile governments to unscrupulous advertisers, create official-looking news reports to take advantage of the power of viral content. If you’re citing a statistic, find the source of the survey rather than accepting another writer’s interpretation of the data.

Peer-to-peer 74

Peer-to-peer Viral Marketing Content Social Media 74

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. 53% of the surveyed marketers changed their promotion and content distribution strategy. A recent report by WARC predicted that global ad spends on traditional media will come down by 10.2% So, what exactly did they change?

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Oktopost

AUGUST 26, 2019

85% of internet users in the United States report watching at least one online video per month on any device. More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. True, “going viral” isn’t something you can directly control.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Oktopost

OCTOBER 26, 2023

In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects. They Create Genuine Connections with Clients According to PwC’s 2023 Trust Survey , only 29% of consumers trust financial services institutions, falling back three points since 2022.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Sprout Social

MAY 18, 2022

Sprout’s employee advocacy software Bambu offers reports like this and much more. One study on B2B buyer content preferences found that 71% of survey respondents used LinkedIn to share business-related content. For example, if your post went viral, you’d receive comments and shares from people who don’t follow you.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 13% of respondents reported they have integrated their data and are taking advantage of it.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

EveryoneSocial

FEBRUARY 2, 2023

Calculate Your Employee Advocacy ROI Get a custom, shareable report highlighting the ROI you can expect to generate from employees sharing and creating content. Hello, viral social loop potential! Check out our Employee Influencer Report for all the details. So after a year, the average employee has 1,800 connections.

Social Media 98

Social Media Effectiveness Media Work Management 98

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Tomorrow People

NOVEMBER 6, 2020

84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ The CMO Survey: Special Covid-19 Edition: June 2020. Only 8% thought that brands should stop advertising, reports Kantar. Marketers were forced to take equally rapid decisions about campaigns, product launches, and strategies.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

ClearVoice

OCTOBER 21, 2022

According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. And brands are noticing.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. The Sprout Social report found that most consumers define transparency as being open, clear, and honest. After the backlash, the ride-sharing app lost a reported 200,000 users.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Social media can bring joy. And businesses are catching on to these benefits.

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

FEBRUARY 18, 2020

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. You’re not able to listen without doing the monitoring. Are your efforts paying off?

Social Media 136

Social Media Branding Brand Identity Media 136

Marketing Craftmanship

JANUARY 20, 2017

To our great surprise, we received no calls from reporters checking our facts, and the story was immediately picked up by two major wire services, and appeared as a news squib on the front page of the Wall Street Journal , followed by coverage in several business insurance trade publications.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

Martech Advisor

APRIL 3, 2020

This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! So, what will your marketing strategy look like in this forcibly digitized future?

Enterprise Management 60

Enterprise Management Work Management B2B Marketing Marketing & Strategy 60

Sprout Social

JULY 6, 2022

This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. Remember that Twitter’s use extends beyond breaking news and viral content. We understand that these reports can raise questions about just where the data is coming from.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Hubspot

JANUARY 16, 2020

When looking at these results, it's important to note that we surveyed only a general U.S. As mentioned above, Snapchat reports having 210 million daily global users , while TikTok has more than 800 million monthly active users. The report also claims that Snapchat ads provide a 7x return on in-store sales. million views.

Paid Content 93

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 93

Sprout Social

NOVEMBER 21, 2016

Our customer survey found that sharing irrelevant information prompts 41% of people to unfollow a brand on social. Using Sprout’s Twitter Listening Report , we were able to take our compiled list of holidays and identify which occasions were the most popular by social shares and volume. Is This Hashtag Holiday Brand Relevant?

Viral Marketing 111

Viral Marketing Social Media Marketing Report Promotion 111

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Video, Personalization and ABM.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Sharpspring

NOVEMBER 10, 2022

Set up surveys, booking forms, download forms, etc. I recommend you sign up for Viral Content Bee , a blogging community where you leverage the network of influential bloggers to co-promote your content and the content of others within “tribes”. Action item. You can get creative as well! to diversify your CTAs from page to page.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Content Standard

JULY 10, 2018

The most recent survey of B2B content marketers by the Content Marketing Institute found that a persistent 43 percent of businesses with content teams are only “somewhat committed” or less to the effort. Content, on the other hand, can be presented as an asset or long-term investment. ” Social media is amazing.

Effectiveness 58

Effectiveness Paid Search Agency Content Marketing Viral Marketing 58

Biznology

DECEMBER 22, 2016

A MarketingProfs report shows that 62% of B2B content marketers are “much more” or “somewhat more” successful with their content marketing than they were last year. For the same survey last year, the reported success rates were at just 30%. As a result, plan for 2017 to start paying for your “viral” content.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80