Marketing Insider Group

NOVEMBER 30, 2021

Digital marketing platform Bynder found in their 2020 State of Branding Report found that 43% of marketers named “growing brand awareness” their number one goal for the year. Here’s how Wayfair did it (really well): Brand awareness surveys. These surveys look to a target group that expands beyond a brand’s current customer base.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Hubspot

JUNE 2, 2020

Follow along with this guide and download these persona templates to simplify this process. Use HubSpot persona templates to easily organize your audience segments and make your marketing stronger. You can learn more about how to do that by downloading our Content Mapping Template.). a marketer, an HR rep, an IT manager, etc.).

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Therefore, email templates are the lingua franca of the modern SDR.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Webbiquity

MARCH 8, 2022

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey.

Marketing AI 98

Marketing AI Research Digital Asset Management Enterprise Management 98

Martech

JANUARY 9, 2023

Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey.

Marketing Automation Services 132

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 132

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

ConvertKit

JANUARY 19, 2022

In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features we’re building and bugs we’re fixing so you know how we’re prioritizing the projects that will impact how you use ConvertKit. Unsubscribe survey.

Template 85

Template Top of Funnel Opt-out Deliverability 85

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Formless jas customizable templates, multilingual support and easy integration.

Marketing AI 112

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 112

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

FunnelEnvy

MARCH 18, 2024

Imagine targeting an influencer with in-depth industry reports while neglecting their preferred platform. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations. Hootsuite offers a popular buyer persona template.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Why are channel partners leaving so much money on the table?

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

ClickDimensions

MARCH 21, 2023

Marketing Automation Tools Explained Campaign Automation Email Marketing Lead Scoring SMS Messaging Reporting What does Marketing Automation look like in 2023? Learn more about Reporting here Marketing Automation is the most powerful solution marketers can use to automate and improve so many of their daily, manual tasks.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Litmus

MAY 4, 2021

You might’ve heard about modular email templates for years but haven’t made the jump. 52% of email teams spend two or more weeks to produce an email from beginning to end according to our State of Email Workflows report. Templates tend to have the perception of being rigid and boring. But modular templates? They’re fun.

Template 143

Template Guidelines Design Efficiency 143

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” They show patterns, such which sales scripts get the most engagement or which email templates generate responses. Without aligned goals and communication, opportunities slip away.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Parse.ly

JULY 21, 2022

According to Demand Gen’s 2022 Content Preferences Report, 72 percent of B2B buyers engage with at least three pieces of content before talking to a salesperson. Zendesk’s annual reports. Lattice’s HR and people management templates. Zendesk’s annual reports. One of these is a Customer Experience Trends report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Martech

JULY 25, 2023

Explore the platforms essential to marketing work management in the latest edition of this MarTech Intelligence Report. Ease and transparency of reporting. Though it’s possible to use manually updated spreadsheets to manage projects, they don’t offer the native reports and dashboards provided by marketing work management tools.

Work Management 98

Work Management Digital Asset Management Enterprise Management Marketing Management 98

Optinmonster

APRIL 24, 2024

Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. Too many spam reports can really affect your sender reputation and hurt email deliverability. According to a 2023 survey of email users , 27% said they marked junk emails as spam.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Use the report to support Account-Based Marketing campaigns. You can find copies of our insight reports on the website.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

SmartBug Media

APRIL 6, 2023

No matter which approach you ultimately take to creating your business’s buyer personas, creating a buyer persona template can help keep you true to your mission. Use surveys. Grab a tablet and have people fill out the survey at your booth or ask people your survey questions as they go by and keep track of the answers yourself.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Contently

OCTOBER 18, 2022

If you want a templated review-mining system to make the process more efficient, consider the Golden Nugget Review Mining System. Customer surveys are one of the most common ways to do customer research, according to Hotjar’s State of Experience Report. Be sure you nail your survey design. The reason?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Litmus

JANUARY 19, 2021

When surveyed, 90% of Americans claimed that personalized emails are more appealing. It’s no wonder that expanding the use of email automation is marketers’ number one priority according to our 2020 State of Email Report, Fall Edition. Template library. Or create templates explicitly tailored to your brand. A/B testing.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

ConvertKit

OCTOBER 19, 2021

In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features we’re building and bugs we’re fixing so you know how we’re prioritizing the projects that will impact how you use ConvertKit. Unsubscribe survey.

Template 79

Template Paid Search Agency Deliverability Newsletter 79

Hubspot

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. Deloitte's 2020 CMO Survey found B2B (product-focused) companies attribute roughly 9.4% Let's dive into that, next.

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Litmus

MARCH 14, 2023

After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. Review your performance over a 12-month period with our email reporting slide template. How will you do it?

Email Marketing 80

Email Marketing Planning Template Design 80

Optinmonster

MAY 27, 2021

The best way to do this is with an exit survey, so customers can quickly rate and review their experience. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site.

Customer Surveys 79

Customer Surveys Marketing Websites Click Rate Template 79

Martech

JUNE 22, 2023

Instead, they’ll use a simple prompt like this… In three months of alpha, HubSpot has also added prompt templates that trigger actions based on common to-do’s, so you can now choose from a favorites list like this. Rather than access the platform, someone asks you to export a report in PowerPoint or Google Slides. For example: 3.

Marketing Automation Services 117

Marketing Automation Services Marketing AI Marketing Automation Work Management 117

Vision6

MAY 6, 2021

You can do this by adding CTAs for your subscription forms and surveys in your website header, footer, homepage and even scattered throughout your blog content. Here’s just a couple ways you can encourage more users to give over their details: QR codes bring your email sign-up forms and surveys to where your customers are.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

sagefrog

FEBRUARY 28, 2024

In 2024, we’ll continue to witness a shift from basic AI tools to more sophisticated applications, including AI writing assistants, subject line generators, and template builders. By incorporating elements like polls, surveys, and gamified experiences, brands can create more dynamic and immersive email content.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sword and the Script | B2B

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Hubspot

MAY 30, 2023

McKinsey reports that between 50% and 60% of organizations use AI, double the 2017 usage rate. Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. Our survey found that 38% of sales pros already use AI to summarize sales calls.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. These valuable insights empower employees to make better decisions that improve the overall customer experience and satisfaction.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Litmus

SEPTEMBER 16, 2020

According to our 2020 State of Email survey, 39% of email marketers are using their ESP’s email editors , up from 21% in 2019. Maybe email templates are the answer. Email templates are awesome. We recently shared pretty much all you want to know when it comes to email templates , and they are definitely a part of the solution.

Template 64

Template Work Management Marketing Management Guidelines 64