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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

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(Guide) How to Choose & Customize a Landing Page Template

Unbounce

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. There’s a template that seems like it’s meant for realtors, maybe. You’re stuck.

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

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Landing Page Strategy: The Complete Guide

Unbounce

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

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Email creation platform Stensul expands its offering to landing pages

Martech

Stensul, the platform that promotes rapid and collaborative creation of emails , has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation Platform. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Typography 101: How to Choose the Right Landing Page Fonts

Unbounce

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. These research findings mean the fonts you choose for your landing page will impact how visitors understand your copy.

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This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How

Unbounce

Bring a blank landing page, Smart Traffic , and your marketing know-how. All websites, ads, and landing pages look the same, making it pretty darn difficult to capture the attention of new patients. And heck—it’s not like he has time to manually create 300 different landing pages for each campaign, either.