KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Vigorous writing is concise.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. What Are the Benefits of Regularly Publishing Journalistic Content?

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Top of Funnel Tips Content High Quality Lead 279

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

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Storytelling PR Marketing & Strategy Press 155

Convince & Convert

AUGUST 5, 2015

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals. Why are humans innate storytellers?

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Storytelling Lock-In Marketing Proposals Act-On 133

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Webbiquity

APRIL 11, 2023

Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. However, it’s best to add in your own storytelling into the post as well. Affiliate sales support independent publishing. AI is just a tool and not another version of you. There is only one you.

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Marketing AI Curation Content SERP 313

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Per the report, there are: 93.6

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Biznology

OCTOBER 13, 2021

He is chief storyteller at Thorn Media , a communications consultancy. I just submitted the first draft of my latest non-fiction book manuscript to my publisher. Rod is a former communications executive at PepsiCo, Kodak, and IBM. ” What is your latest accomplishment? What would you say is your chief characteristic?

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Convince & Convert

AUGUST 19, 2015

Tear Jerker: The Moral Molecule and Storytelling. Oxytocin is incredibly important to storytelling because, as we know, stories change our behavior. “We think we write and speak well but we can all get better at that. Future of Storytelling website. Dr. Paul J. Zak is a fascinating man. Quotes From This Episode.

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Storytelling Act-On Studies Purchase 129

Contently

JUNE 29, 2021

We didn’t want to be a technology publication publishing a wide range of articles written entirely by contributors of a singular experience. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights. That is the future of Perspectives. .”

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Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Marketing Insider Group

SEPTEMBER 12, 2023

The Power of Human-Generated Content The art of storytelling is inherently human. AI, with its predictive capabilities, determines the prime times to publish or promote content, based on when your audience is most active. Are you ready to publish high-quality content consistently? Perfect Timing. Channel Selection.

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Marketing AI Distribution Content Marketing Content 274

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

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Storytelling SIC Template Case Studies 100

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. Good marketing today looks a lot more like publishing, requiring a strategy , customer-focus , and great writers , someone to share it and someone to measure the results. The Content Marketing Imperative from Michael Brenner.

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Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Write your company information as a pitch, rather than a simple description. When you’re planning your LinkedIn content strategy, you need to decide which of these users you’re writing content for and what you hope to achieve. Storytelling.

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Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Contently

MARCH 18, 2020

We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching. Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Before you pitch, check out the site to see what we’ve published over the years.

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Storytelling Content FAQ Ideal Customer Profiles 172

Marketing Insider Group

MAY 1, 2023

That story becomes the heart and soul of everything you write. Write about reasons to start the journey, the right tool to defeat the enemy, and how the hero’s life will be better if he overcomes adversity. Publish the articles on your blog or pitch to media as a bylined piece. Customer interviews.

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Content Marketing Planning Paid Search Agency Content 257

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

AUGUST 17, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. Watch my talk on “The Future Of Storytelling” below. The world has changed. Photo Source.

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Storytelling Video Marketing Custom Publishing Creativity 100

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. You Aren’t Writing for Your Audience. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Content marketing is really storytelling in a more strategic way. How Much Ineffective B2B Content Is Out There? We can help.

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B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

JANUARY 24, 2023

Enabling Employees to be Brand Storytellers People trust people. I like to call this Employee Activation because like customer advocacy programs, you need to find ways to get your staff to want to write and share. Creative messaging and storytelling are also important and play a crucial role in marketing communications.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

MAY 26, 2020

Here are two brand storytelling examples to illustrate the power of opinion. We’re all about data-based storytelling. Storytelling that shows our clients the way to discover a solution to the problems that keep them up at night. Remember the 2018 a campaign featuring Colin Kaepernick? Opinions — Your Brand Voice Amplified.

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Opinions Content Marketing Lead Ranking Content 301

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Coffey : Lincoln used to publish a magazine called the Stabilizer that really had the same goal of ARC : to show what could be accomplished with welding. I actually have a (no longer offered) degree in Professional Writing (a pre-cursor to content marketing?)

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. And that mainly comes in the form or being smarter upfront by analyzing what has worked on the other side of the publish button.

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eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Trade Press Services

FEBRUARY 26, 2024

When creating that content, don’t rely on ChatGPT to write it for you, says Maria Obiedzinski, assistant vice president of content marketing for Stamats. To connect with target audiences on an emotional level, leverage storytelling , personal attention and loyalty programs.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Publishers and content creators are striving to capitalize on the format’s popularity. The Daily (#9).

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Storytelling Lead Ranking Aggregators Buzz 41

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Are you experimenting with any new revenue streams? Can you speak more to that?

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Storytelling Mobile Advertising Advertising Agencies Startups 51

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. And every story your company tells, whether based in video, writing, or audio, is top notch and compelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

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Storytelling Marketing Strategy Marketing & Strategy Brand Identity 62

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies. Case studies help you build a story around your customers, products, and services.

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Case Studies Case Study Studies Top of Funnel 282

Contently

OCTOBER 6, 2021

The SEO team would come in at the end, cram in keywords, and make the writing worse. With this feature, we’re excited to continue to boost our customers’ content performance, while taking another big step in our mission to fuse the art and science of storytelling together.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Contently

FEBRUARY 16, 2018

Tell someone to write a poem, and chances are they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. Notice how storytelling is such a big part of what we do when we’re dating. It’s good for more than just marketing and publishing!).

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Top of Funnel Storytelling Marketing Funnels Small Business Marketing 166

Contently

APRIL 2, 2018

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. Michelin published free travel guides to increase interest in cars, and Proctor & Gamble ventured into the first audio content marketing with their branded radio programs known as “soap operas.”

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Circle Studio

APRIL 28, 2022

Writing to your target audience’s interests is a solid first step. How marketers approach writing for social media, their website, and blog articles should differ from the language used for a technical whitepaper or a press release. Consider using active voice and writing in short sentences and paragraphs.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. While AI may not fully master the nuances of dynamic, engaging copywriting, AI-powered marketing tools are available to enhance writing.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Contently

FEBRUARY 21, 2018

They explained that the woman had spent the past four years writing songs. Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. One by one, the signs ?ipped.

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Storytelling Content Marketing Paid Search Agency Content 140

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. You don’t have to be a powerhouse publisher to create quality longform content.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. Producing varied character descriptions for storytelling. Creating unique visuals or graphic elements.

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Marketing AI Content Marketing Enterprise Management Planning 104