Salesforce Marketing Cloud

NOVEMBER 7, 2022

Give them access to penny-perfect pricing so they can order and price products competitively. Unfortunately, many consumer goods (CG) brands suffer such losses, even though the industry spends $200 billion each year to promote products in stores. Unlock productivity and empower your field teams with retail execution.

Merchandising 97

Merchandising Product Work Management Pricing 97

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. That is where this feature comes in handy.

Outgrow 52

Outgrow Features Product Lead Gen 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. That is where this feature comes in handy.

Outgrow 52

Outgrow Features Product Lead Gen 52

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Marketing Insider Group

AUGUST 5, 2020

For example, Nike has launched a number of “ retail experiences ” in recent years including terminals with product information and online ordering functionality, integration with customer smartphones, social media walls, interactive augmented reality installations, and more. Smartphones, smartwatches, and smart TVs are already commonplace.

Trends 339

Trends Planning Enterprise Management Paid Search Agency 339

ClickZ

FEBRUARY 8, 2021

Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Product data feed management : Channable optimizes and organizes data feed management through automation. Here’s a closer look at how each feature works.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. Image Source: CartStack It’s a way to re-engage potential customers who’ve shown interest in your product or service but haven’t converted yet. It’s about making every ad count.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

SEPTEMBER 15, 2020

How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often? Surveys are always a smart way to crowdsource ideas for improving your shopping experience. Create a Consumer Product Sample.

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. What makes the products or services you offer special? In turn, it displays the brand’s knowledge , portraying the company as trustworthy and smart.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

SmartBug Media

JULY 24, 2023

This is where the SMART goal-setting method shines. Establish SMART Goals SMART goals provide clarity, focus, and motivation. Creating SMART Goals You’ve probably heard plenty of talk about SMART goals—but clear directions on how to create those goals are harder to come by. The good news? We’ve got you.

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

Contently

FEBRUARY 28, 2023

The rumble of traffic. Whether they pay to have an ad included at the beginning of a podcast, ask an influencer to hype up a product during their podcast, or pay for time to speak to the partner podcaster’s audience directly, there are several profitable ways to leverage podcast sponsorships. The buzz of a bee.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Marketing Insider Group

MARCH 14, 2021

If you were to go with any typical social media marketing agency, they would likely just start flooding your account with bots or general audience traffic and followers. The smart traffic feature from Unbounce builds on this approach. And that’s pretty smart. Efficient, Effective, and Intelligent.

Marketing AI 252

Marketing AI Sales Qualified Leads High Quality Lead Process 252

Marketing Insider Group

MARCH 13, 2023

From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service ] Check out: 5 House Construction Mistakes to Avoid When Building a Home in Dayton, OH 2. Nutanix’s rapid growth from smart content marketing proves that it’s all worth the effort.

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. For example, do you know where your website traffic and leads comes from ?

Social Networks 181

Social Networks Business Work Management Social Media 181

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Convince & Convert

JULY 14, 2021

This will: Improve internal linking of the website (every seasonality-based post would link to related products). Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. Put your products in a visual context in a non promotional way.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. Plus, smart automation has the potential to save hours of time for your teams.

Allocation 52

Allocation Work Management B2B Marketing Management 52

Navigate the Channel

JANUARY 8, 2024

Smart and thoughtful mature woman holding her chin and pondering idea, making difficult decision, looking uncertain doubtful. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

QuanticMind

MAY 31, 2023

Job postings also show they’re ramping up the hiring of engineers in an effort to become an AI powerhouse “that helps you find answers to product questions, perform product comparisons, receive personalized product suggestions, and so much more.” Three artificial intelligence articles? AI AI AI caramba!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Unbounce

JUNE 10, 2021

Paid ads are a smart move, but you’ve gotta invest in them the right way. Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. Or, you could let smart technology do the heavy lifting.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Unbounce

OCTOBER 14, 2021

With so much juicy conversion data in our back pocket, we decided to put it to good use and build a suite of AI-powered products to support your marketing. Each product plays a role in optimizing your campaign—just like the different brushes and cleaning agents do in an automatic car wash. That’s where Smart Builder can help.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Marketing AI 98

Marketing AI Merchandising Enterprise Management Long Tail Marketing 98

Unbounce

JUNE 17, 2021

After you spend so much time with your product, it becomes second nature to you. This knowledge includes their awareness of your product, the language they use (often called the “voice of the customer”), and their tastes. There’s an opportunity to market your product to women as well as men. Not you, I’m sure.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Unbounce

MARCH 17, 2022

If you don’t have your brand story down pat yet, think of ways to connect your mission to the benefits your product provides your customers. Stock images are often better than no images on a website, but they don’t show customers what your brand and product really are. Looking for more inspiration for your brand story? Use real images.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

ClearVoice

MARCH 29, 2023

Generating organic traffic is awesome. Here are some of the main reasons why the vast majority of blog posts don’t generate conversions: Little to no traffic. Website traffic and conversions go hand in hand. A blog that gets decent traffic may still fail to generate conversions if it contains the wrong keywords.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Sprout Social

NOVEMBER 11, 2021

After interacting with a user in Sprout’s Smart Inbox, you can link existing Salesforce users to new contacts via social. Once a lead has been created or a contact linked, you can see Salesforce Contact and Case info related to this specific user directly from the reply layer in Sprout’s Smart Inbox. Social commerce.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Vision6

APRIL 17, 2024

To develop those goals, use the SMART goal framework: SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Let’s consider an example: Suppose you’re launching a new product and want to track sales as a KPI.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Optinmonster

SEPTEMBER 11, 2023

After the event, we exchanged emails discussing ideas for a new product. He had seen the power of well-timed popups on his popular blog, WPBeginner , and he wondered if that could be turned into a solution for other smart marketers and business owners to use. We believed that great products begin and flourish with great relationships.

Trigger Marketing 103

Trigger Marketing Planning Intent Template 103

Unbounce

APRIL 15, 2021

That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). The data doesn’t just show how you’re performing, it can be the starting point of finding out why—and then making smart changes. Traffic Insights: What Channels Deliver the Highest-Converting Visitors in My Industry?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Unbounce

NOVEMBER 18, 2021

Instead of having to knock on doors to sell products—or just having parents pick up the bill—with Raise Craze, kids volunteer acts of kindness in their communities in exchange for donations. The trick is using that traffic in a meaningful way —and that’s where landing pages enter Raise Craze’s funnel.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Valasys

JULY 27, 2023

Table of Contents • Enhancing Security • Revolutionizing Healthcare • Enabling Smart Transportation • Transforming Retail Experiences • Conclusion Technology has advanced significantly over the years, and one of the key driving forces behind this evolution is artificial intelligence (AI).

Curation 52

Curation Ethics Efficiency Traffic 52

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120