BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . Why should they want to write about you or feature you? Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Getting published can help boost a brand’s visibility, credibility and reputation. Getting published in relevant journals , however, is also critical for business professionals seeking employment-based visas.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. What Are the Benefits of Regularly Publishing Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

MAY 16, 2023

What robots can do is give human writers a starting point via suggested topics or outlines, ultimately freeing up time for humans to write even funnier, more entertaining, and engaging content. Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.)

SEO 243

SEO Lead Ranking Content PR 243

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. Sign up for HARO Answer at least a few HARO queries a week until you’ve gotten 5-10 quotes published.

Press 69

Press Features Tips eCommerce 69

Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Trade Press Services

JANUARY 29, 2024

If each of your employees isn’t indoctrinated into the stewardship of your messaging, your values, and your brand promise,” writes Dina Baker of Chief Outsiders , “you risk losing significant ground to competitors who are already doing this.” In this case, the ambassadors are the editors of the publication.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Key Takeaways. Every business needs a blog.

Startups 280

Startups Work Management Marketing Management Service 280

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Wishing you a Happy New Year from Trade Press Services!

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Webbiquity

MARCH 8, 2022

Publish original studies. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. And write a top-quality post before creating the content upgrade. Try these to surprise and engage your audience.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. Talk about burying the lead!

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Press Conference 77

Vision Edge Marketing

APRIL 5, 2022

Activity/Effort: How much thought leadership are you publishing? Ecosystem Influence: How much press coverage is your brand attracting? Thought leadership is more than a published article or occasional industry presentation. Gerri Knilans is president of Trade Press Services. Where and with what audience outreach?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Key Takeaways. Every business needs a blog.

Startups 253

Startups Work Management Marketing Management Service 253

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience. Not every guest post will take off.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. She picked up, and I asked her, “How could you possible write that story?” Then she hung up.

Media 147

Media PR Press Advertising Agencies 147

Trade Press Services

FEBRUARY 26, 2024

When creating that content, don’t rely on ChatGPT to write it for you, says Maria Obiedzinski, assistant vice president of content marketing for Stamats. Experienced freelance content writers understand how to research assigned topics and deliver articles that are accurate but also insightful,” writes Paul Chaney in Managing Editor.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Marketing Insider Group

MARCH 29, 2021

Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. You might also need to look for new regional publishing channels to post links to your new posts. Consider Expanding Your Content Team. Expanding beyond borders.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SEMrush

NOVEMBER 22, 2018

What is the best way to write a subject line for digital PR outreach? We looked at the minutiae of each pitch, from the type of subject line we used to the closing to determine the most effective way to pitch top-tier publishers. How should you close a pitch email? Is it really worth it to follow-up?

PR 105

PR Press Outreach Analysis 105

Marketing Insider Group

DECEMBER 14, 2021

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. Key Takeaways: Providing writing feedback helps you produce better quality content. Teaching Your Writing Style and Tone.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. Immediately, I knew I had to change course and write about this new feature. But until now, you’ve only been able to publish them from your personal account.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

Walker Sands

DECEMBER 12, 2023

We wanted to know what he looks for in a good story and what it takes to get him to write something. Like any publication, we write things we think our audience would be interested in,” he said. Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Dig deeper: When I asked ChatGPT to write an article about ChatGPT What are ChatGPT’s limitations?

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

seo.co

JANUARY 23, 2022

Try any or all of these three significant ways you can earn valuable backlinks from major sites: Write High Quality (Link Worthy) Content. Writing high quality content is one of the most effective ways to increase the likelihood that you will attain links from larger websites. Write and publish a book & then promote it.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

Floodlight New Marketing

JUNE 26, 2016

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an event.

Press 40

Press Tips B2B B2B Marketing 40

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app.

API 103

API Gartner Paid Search Agency PR 103

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets. Social Media Updates.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Buffer

FEBRUARY 21, 2023

View this post on Instagram A post shared by Diversability® (@diversability) In the past three years that we’ve published the list, we’ve received almost 1,000 nominations, and we’ve been able to share the work of 91 truly impressive disability advocates.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Contently

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. The brand publishes on different platforms to reach different audiences. Publish and distribute content. Create content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job. But here’s the deal with content creation.

Curation 86

Curation Work Management Marketing Management Service 86