Vidyard

MARCH 1, 2018

As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. A vBook (video book) is an upgrade to the tradition eBook. So let’s take a look at why the vBook is the better option than the traditional eBook. You read that right—vBook.

Video Marketing 94

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 94

Writing on the Web

FEBRUARY 5, 2014

I’ve been sharing about how to start your expert ebook project right, by being clear about who your readers are and what they most want to know. but even if you do, you can’t write an expert ebook without researching what readers want to know. How should you go about reader research? Image: freedigitalphotos.net ).

Research 100

Research Aggregators Press Social Networks 100

Vidyard

MARCH 1, 2018

As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. A vBook (video book) is an upgrade to the tradition eBook. So let’s take a look at why the vBook is the better option than the traditional eBook. You read that right—vBook.

Video Marketing 65

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 65

Writing on the Web

JANUARY 6, 2014

The key to writing an expert ebook lies in what some of us were taught in journalism school: Connect with your readers. Writing an ebook is similar to writing on the Web using any channel in that the reader comes first. I think this is equally important in writing a good expert ebook, do you? Webpage, or Printed Book?"

Rules 100

Rules Guidelines Press Keywords 100

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Photo Source).

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Trade Press Services Newsletter

NOVEMBER 2, 2022

Instead, they want timely, relevant and practical content delivered through earned media and organic marketing channels such as bylined articles , case studies and eBooks. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Launch Marketing

OCTOBER 18, 2023

Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. Think gated and ungated assets.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

NuSpark Consulting

FEBRUARY 25, 2012

Introducing my brand new eBook on content marketing, called The 38 “Let’s Do It” Content Marketing Templates for Lead Generation-The Workbook. The eBook is filled with 38 templates and checklists to get your content marketing plan optimized properly. Press Release Checklist. • Download the Content Marketing Template eBook Here!

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Tony Zambito

JANUARY 23, 2012

Pressing business leaders today to not only adapt quickly but to rethink many long-held business beliefs. I have compiled this series of articles into an eBook of 65 pages for easy reading and it is made freely available for sharing. In this eBook, significant buyer trends derived from qualitative research are highlighted.

Trends 100

Trends Wikipedia Business Press 100

Zoominfo

JANUARY 11, 2021

Below are a few open-ended questions to get them talking about their most pressing issues. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals. What is the main thing holding your business back from growth?

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

JANUARY 11, 2021

Below are a few open-ended questions to get them talking about their most pressing issues. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals. What is the main thing holding your business back from growth?

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

The Point

FEBRUARY 28, 2020

Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. That list is reproduced below along with additional commentary: Is there an offer?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Mereo

OCTOBER 7, 2021

We will show you how in our latest eBook: The Expert Guide to Elevating Revenue Performance With Solution Management. The Mereo Solution Management eBook Guide includes leading practices and proven Mereo frameworks for your most pressing solution management areas: Growth Strategies.

Marketing Management 74

Marketing Management Validation Press Organic Leads 74

Launch Marketing

APRIL 13, 2022

Download our B2B Marketing Momentum eBook for strategies on sustaining content marketing success throughout the whole year. From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. B2B Content Creation. Here’s how content creation and distribution shifted.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Launch Marketing

APRIL 10, 2024

Download our free eBook to learn more! When planning your social media content calendar, include content that links back to your website, whether it is to a blog, press release, gated asset or product page. There might be certain things you can do to differentiate yourself compared to competitors and stand out. billion by 2025.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Benchmark Email

JUNE 15, 2022

And while blog posts, press releases, and eBooks are all super effective mediums of content marketing, there are even more content formats worth exploring for your business — including reports. A great B2B marketer understands the utility of an informative and original piece of content.

Advertising Benchmark 52

Advertising Benchmark Press Advertising Mediums Marketing Report 52

Launch Marketing

FEBRUARY 8, 2023

Creating the content marketing plan might seem easy, but here is a refresher on what to include: The format of the content, whether it be a blog, eBook, white paper, etc. The marketing channels where the content will be published, whether it is internal, such as on the website or blog, or external, like a press release publication site.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Sprout Social

JANUARY 24, 2024

Conversions can mean: Sign-ups for software or a newsletter Sales A promo code usage Filling out a lead generation form Downloads of a whitepaper or ebook You can track conversions by using tools like Google Analytics, asking users via a form how they discovered you or using influencer-specific codes during checkout.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Launch Marketing

JUNE 9, 2021

Define the new goals against the current metrics tracked and create goals such as: “Increase form submissions by 10% monthly” “Increase traffic to an eBook and improve downloads by 20%”. Download our Brand Identity eBook for a complete guide on establishing and evaluating your brand identity. Conduct a Content Audit.

Marketing Websites 74

Marketing Websites CMS Development Lead Scoring Lead Ranking 74

Envy

MARCH 4, 2021

That said, if your funnel isn't wide enough, you'll be hard pressed to find enough leads to convert at all, so don't ignore the initial flow of prospects. Take Me to the Full eBook | Download the eBook. You'll do better by working to increase the quality of your leads, not just the quantity , while improving your funnel.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Martech

APRIL 3, 2023

He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders. followers) A.

Content Marketing 113

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 113

Lead Forensics

MARCH 12, 2024

Test and Refine Before you press go on your infographic, test it. Your digital infographic should be shared anywhere you can possibly think of – across all your social media channels, on your website, inside white papers and eBooks, issued in conjunction with a press release, etc. As for a printed version, think outside the box.

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Increasing the Response to Your Email Marketing. Social Web Analytics.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

LeanData

DECEMBER 1, 2022

As you deploy your ABM plays, you need answers to your most pressing questions regarding campaign performance. For more information on using engagement analytics to improve upon your ABM strategies, download the ebook, “ Know More: How to Use Engagement Data to Unlock ABM Growth.”.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

nDash

NOVEMBER 10, 2021

Reach out to Lolly for blog posts, eBooks, email campaigns, social media, and web content. She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. Melanie LoBue. Yulia Lukashina.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Zoominfo

JANUARY 11, 2021

Below are a few open-ended questions to get them talking about their most pressing issues. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals. What is the main thing holding your business back from growth?

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

ClearVoice

DECEMBER 19, 2023

Content such as white papers, press releases, ebooks, and articles provide credibility, while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Create high-quality content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Hubspot

OCTOBER 24, 2013

Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. One of the most crucial updates to make to your PR strategy is to think of press releases as a content avenue. How to Craft a Press Release.

Press 28

Press Template Public Relations PR 28

sagefrog

NOVEMBER 14, 2023

The key here is offering value-driven content that solves problems, answers questions, and provides insights for your target audience, such as: Whitepapers & eBooks: Whitepapers, guides, and eBooks are perfect content assets for diving deep into complex topics relevant to your industry, positioning your brand as a thought leader.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Circle Studio

DECEMBER 6, 2018

Create an eBook from a series of blog posts and vice versa . Developing an eBook can take a lot of effort, especially to do it right. As your blog becomes more populated with quality posts, it’s likely that those posts can be woven together (obviously with some editing) to form the basis for an eBook or guide.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

Liveintent

NOVEMBER 2, 2020

They launched a press release inviting over 30 large agencies and advertisers to reach out to them for the allowlist. Download our eBook to learn how publishers and advertisers are discovering new windows of opportunity to retain and grow relationships with customers during this time. ” Curious about more impacts of COVID-19?

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Hubspot

JULY 27, 2015

You spend days creating an ebook. But you were told ebooks are one of the most effective forms of content marketing. If you're using ebooks to generate leads and still not seeing the results you've been promised, then you might be making one of the following rookie mistakes. Clearly communicates the benefits of the ebook.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Landing Pages 28

Convince & Convert

APRIL 13, 2014

With our consulting business growing quickly, it was time to create a true home page that describes all the things we do here (consulting, training, blog, podcast, email, ebooks, books). Convince and Convert blog comments convince and convert site email marketing press mioduski design podcast Social Pros wordpress' Thanks guys!

Press 160

Press Marketing Websites Consulting Paid Search Agency 160

BenchmarkONE

JUNE 29, 2022

Press releases . Press mentions. The middle is where your clients’ customers convert on-site to leads, so offering gated content , like downloadable whitepapers, guides, or eBooks, is crucial. Top of Funnel. Guest contributed articles. Middle of Funnel. Whitepapers. Blog posts. Email newsletters. Bottom of Funnel. Testimonials.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Envy

MAY 2, 2019

Whitepapers, eBooks, and blogs. Whitepapers and eBooks are your lead-generating all-stars. It’s a good idea to produce a new eBook or whitepaper at least once a quarter, to maintain interest among your audience, but you should write a new blog at least once a week. Hint: Do not self promote on your blog.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 106

Hubspot

MARCH 14, 2011

Press releases are like vitamins for people: we either obsess over them or don’t take full advantage of them. View our video discussing how marketers can optimize their press releases: Why Submit Your Press Release to Distribution Services? Where to Submit Your Press Release? Think about Google News and Yahoo!

Press 28

Press Optimization Word of Mouth PR 28