Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. To manage, track, and monitor your clients’ PR efforts as well as those of your own company if you want to increase your earned media efforts, you may need a few tools.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Most of the advice I’ve heard about upselling is about making the sale. Maximize upsell opportunities with AI Learn how the AI insights and real-time data of Sales Cloud can help you identify upsell opportunities by surfacing relevant customer signals. Let’s say a customer hires me to do a one-time sales training session.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Hubspot

OCTOBER 14, 2020

Having a feel for what to expect, what can go wrong, and what you need to do better makes literally any situation run more smoothly — and sales calls are no exception. And as a sales manager, you want to do everything in your power to put your reps in that position. Determine a character and commit to it.

Cold Calling 83

Cold Calling Press Positioning Demand 83

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. Make It Happen Mondays -- B2B Sales with John Barrows.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Salesforce Marketing Cloud

AUGUST 15, 2023

If creating a sales team is like building a car, then territory management is where the rubber meets the road. You’ve agreed on a sales strategy , revenue goals, target customers, and a sales process. Now the moment has finally come for the sales reps to go out and sell. Let’s take a look.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Forecasting 52

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.

Public Relations 118

Public Relations Tactics Creativity Peer-to-peer 118

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Source: G2.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Sana Commerce

SEPTEMBER 15, 2023

Learning how to improve sales performance is the key to driving organizational focus and success. Great sales seasons are inevitable but turning them into sustainable strategies that can steady your business requires more effort. This blog explores 16 actionable steps that can help you enhance sales performance.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Vision Edge Marketing

OCTOBER 25, 2022

Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. .

Marketing & Strategy 221

Marketing & Strategy Best Practices Advertising Agencies Click Rate 221

Only B2B

NOVEMBER 29, 2019

As a marketer, you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business. The whole process of generating leads has become tough due to the ever-emerging technologies. Get Online Reviews.

Lead Generation 118

Lead Generation Practices Examples Generation 118

Hubspot

APRIL 28, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. In the middle of the funnel (MOFU) are leads who are interested to learn more. Why is social media data important to B2B funnels?

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Marketing Insider Group

JUNE 5, 2024

No, it’s very much alive and well, but it’s evolving from a point of sale into an information hub where visitors can learn about a company, its history, and its inner workings. Why Your Corporate Website Should Die If you’re still doing things the old way and using your corporate website as a sales vehicle, you’ll want to make some changes.

Marketing Websites 140

Marketing Websites Work Management Social Media Mobile Marketing 140

Trade Press Services

DECEMBER 26, 2023

Case studies are perceived as having more credibility than other sales or marketing tactics and are one of the most effective ways to educate and persuade B2B buyers to buy your products or services. Showcase your processes. Incorporate them into marketing and sales initiatives and make them easily accessible on your website.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Hubspot

JANUARY 11, 2021

If you're looking for another article about why your sales team should only hire ESFJs, you've come to the wrong place. While it's true that not everyone is a perfect fit for the sales profession, most people just need the right motivation and management to thrive. Sales Personality Types. ESFJ (The Provider).

Work Management 95

Work Management Personalization Fulfillment Creativity 95

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

Varicent

DECEMBER 7, 2021

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year. Understanding Sales Forecasting. Sales forecasting really matters. It also shows how effective a sales team is.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. This builds a loyal following of buyers.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Seismic

MAY 18, 2023

Regardless of when you come across this post, the most pressing question is this: are you ready to take the next steps toward enablement maturity ? These include decreased ramp time, increased time actively selling, increased deal sizes during decreased sales cycles, and so much more. So, how will you spend the rest of this year?

Cross-Selling 98

Cross-Selling Consulting Advertising Agencies Work Management 98

InsightSquared

JULY 14, 2020

According to SiriusDecisions, four out of five reps miss their target number by more than 10%. The Common Sales Forecasting Misconception. When you think about your sales forecast , do you see a target or a benchmark? This tells your reps that precision has no value, only volume. Do you see the problem this poses?

Forecasting 156

Forecasting Allocation Validation Resource Management 156

ViewPoint

MARCH 2, 2011

But incomplete without a means to capture demand and convert it to sales. But doing these things won’t help your business generate leads and convert sales using social media. Here's a 3 step process that will. But when does "engage" connect to sales? And who said you cannot use LinkedIn to generate sales leads?

Sales Management 120

Sales Management Social Media Work Management Process 120

B2B PR Sense

JANUARY 5, 2018

These myths stand in the way of many executives using public relations tactics within their business, or perhaps misapplying them altogether. In addition to these benefits, brands often see increased sales and solid growth. However, PR encompasses many other tactics. Myth #6: PR professionals just write press releases.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

B2BMarketing.net

MAY 13, 2024

Plus, you’ve been there before, face-to-face with “Mount Rushmore,” or this is at least how you styled your stone-faced, un-moveable management team in previous petitions; the experiences were as painful, even soul-crushing, as you remember. Brands are dated, yesterday’s big idea, just give me another sales guy.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Seismic

JANUARY 30, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please find the first post in the series about change management here. Let’s discuss the best way to develop this valuable plan.

Work Management 81

Work Management Marketing Management Efficiency Planning 81

NuSpark Consulting

APRIL 26, 2012

Content drives leads into the funnel; content nurtures leads into sales opportunities. Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Envy

MARCH 4, 2021

These B2B lead nurturing nuggets will help you tweak your funnel for better results. When you find them apply the same tactics and rules to similar contacts who've just entered your lead nurturing funnel. Seek out funnel leaks and work to plug them. Add only the right leads in the funnel.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Outreach

DECEMBER 18, 2019

Sales operations is the unsung hero of the sales world. Its role is far-reaching and yet is critical for frontline reps and for your revenue's health as a whole. As a sales ops leader, the scope of the role can be overwhelming, but don’t worry. This book is a must have for any sales operations leader. Get it here.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

Marketing Insider Group

JUNE 22, 2023

Put critical marketing tools and processes in place before jumping into automated marketing. Keep in mind best practices to ensure your automated marketing campaigns are personable. Get a good start by having the following three things in place: You should be using customer relationship management software.

Marketing Automation Services 242

Marketing Automation Services Budget Programs Automation Work Management 242

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. But video is helping to curb this trend.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. A best practice is called the “five-by-five” rule.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

OCTOBER 5, 2021

Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process. Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Hubspot

OCTOBER 9, 2019

As your sales process evolves, it's important to keep your skills relevant and up to date. Plus, it can increase your sales. In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% So, how can you improve your sales skills?

Work Management 96

Work Management Peer-to-peer Marketing Management Sales Cycle 96

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter. Manage color and contrast. Keep in mind that this kind of gate is best suited for mid-funnel video content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Prospects — the potential customers you want to sell to — are the fuel for the sales pipeline. Double your prospecting speed with the help of AI Sales Cloud includes AI features that help you create content, draft emails, and surface key prospect insights that make outreach easy. Speed up your prospecting What is sales prospecting?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69