Hubspot

JUNE 1, 2021

Learn what makes up a brand association and how to build a positive one. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. The hope is that the associations made with your brand are both accurate and positive. Brand assets, such as logo and colors.

Positioning 99

Positioning Examples Branding Brand Identity 99

KoMarketing Associates

DECEMBER 14, 2022

Hootsuite recently published its “Social Media Trends 2023” report, and statistics suggested that the majority of marketers (40%) are “confident” that social media marketing delivers a positive ROI when it comes to marketing and engaging with their audience. About 4% stated that they are “not at all confident.”. “Our

Social Media 240

Social Media ROI Social Marketing Media 240

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Plus, positive customer reviews impact future business.

Enterprise Management 241

Enterprise Management Allocation Customer Satisfaction Lead Ranking 241

Webbiquity

NOVEMBER 29, 2022

Like any other relationship, positive change requires continuous effort. Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Efficiency is vital in building positive customer relationships and brand loyalty. It enhances your brand’s overall NPS score.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Webbiquity

MAY 3, 2022

The signs are positive. Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.)

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages. This will deepen your connection.

Work Management 91

Work Management Marketing Management Service Branding 91

KoMarketing Associates

APRIL 5, 2022

As marketers remain focused on delivering a positive customer experience, new research is highlighting the importance of maintaining data accuracy for beneficial insight. Quality consumer data is the differentiator in knowing who customers are and how to reach them,” wrote the researchers behind the report.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

DECEMBER 13, 2022

Liftoff recently published its “2022 App Marketer Survey” results, and statistics indicated that the majority of app marketers (56%) now have more aggressive KPI targets, but just 33% are achieving these KPIs. Marketers are more positive about 2023 than about the previous year,” wrote the researchers behind the survey. “In

Marketing Budget Creation 191

Marketing Budget Creation Statistics Marketing Budget Marketing & Strategy 191

KoMarketing Associates

DECEMBER 23, 2020

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

OCTOBER 26, 2022

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. While ABM has proved to be beneficial for some marketers, previous research suggests that B2B marketers are still struggling in this area.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Finding B2B Marketing Success with Social Media.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Next on the list of challenges was “demonstrating/proving a positive impact on the business from martech.” Download your copy of the 2024 MarTech Salary and Career Survey here.

Customer Surveys 107

Customer Surveys Work Management Budget Programs Promotion 107

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. SEO agencies, according to a new report by Enough Digitial. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.” Women hold 51% of the jobs in U.K. SEO agencies.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Ad Agencies CMO 117

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. By size, larger companies are more positive; or rather, more large companies are positive.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Social Media 109

Social Media Studies Media Branding 109

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

OCTOBER 12, 2022

RRD recently published the results of a survey conducted among 500 marketing decision makers, and statistics indicated that the majority (85%) are now interested in exploring new, innovative marketing channels. This is opposed to just staying with their existing channels with high returns. Discovering the Marketing Potential of Social Media.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Gartner’s own research says only 9% of U.S.

Gartner 120

Gartner Marketing Report Planning Paid Search Agency 120

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. CTR on such a low average position.

Google 257

Google CTR Landing Pages Keywords 257

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication.

Marketing Strategy 340

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 340

Oktopost

MAY 4, 2023

There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 117

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 117

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.”

Marketing AI 103

Marketing AI Enterprise Management CPC Cost Per Click 103

Marketing Insider Group

JUNE 15, 2015

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1. Really, it’s about capitalizing on investments. Publish Keyword-Driven Content.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 276

Top of Funnel Tips Content High Quality Lead 276

FMG Suite

JULY 27, 2022

” With this agreement, FMG will acquire Vestorly’s client base, reinforcing its leading market share position. The post FMG Takes Leadership Position in Artificial Intelligence Capabilities Through the Acquisition of Vestorly appeared first on Fmg. Vestorly is headquartered in New York, NY.

Acquisitions 40

Acquisitions Positioning Marketing Management Curation 40

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? They recommend you to friends, leave positive reviews and stick with you even when competitors offer something new. This, coupled with positive customer interactions and repeat purchases, signals strong customer trust and loyalty to your brand.

Branding 108

Branding Brand Identity Aggregators Marketing Analytics Tools 108

Hubspot

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. The Definition of a Positive Feedback Loop. A positive feedback loop is a process where a company listens to employees’ complaints or grievances, and uses that feedback to improve internal structure and workplace satisfaction.

Positioning 97

Positioning Customer Satisfaction Lead Ranking Lead Scoring 97

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Martech

DECEMBER 20, 2023

Those statistics come from an Influencer Marketing Hub report. Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. By the numbers. In your inbox.

Sample 107

Sample Customer Surveys Mobile Marketing Statistics 107