Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms. It’s flexible in selecting the time ranges per day.

Marketo 113

Marketo Enterprise Management Template Sales Qualified Leads 113

Martech

DECEMBER 18, 2023

Change management: CX transformation often involves significant organizational change. Advisory and consulting firms can provide change management expertise to help businesses navigate the cultural, operational, and technological changes required for successful CX transformation.

eCommerce 101

eCommerce Marketing AI Best Practices Consulting 101

Only B2B

FEBRUARY 28, 2024

Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Intent data can be your beacon in the chaos, offering crucial insights to navigate uncertainty and achieve revenue goals. Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics. Not all social channels tell you both reach and impressions.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

OCTOBER 10, 2023

The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Increased transparency. Improved compliance. Measurements.

Customer Satisfaction 117

Customer Satisfaction Enterprise Management Work Management Multi-Channel 117

Martech

JULY 22, 2022

Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for any given enterprise. Just look at Real Story Group’s latest reference model: RSG Reference model for an omnichannel stack.

Enterprise Management 99

Enterprise Management Work Management Paid Search Agency Advertising Agencies 99

Stevens & Tate

AUGUST 9, 2022

This is referred to as social listening. If you are looking for ways in which you can handle all the comments, likes, and messages on your platforms fear not because we have a strategy for you. Sprout Social is a premium service that helps brands and companies monitor data and trends on all social media platforms you are active on.

Tools 122

Tools Brand Identity Branding Hubspot 122

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Ad Building 93

Ad Building SMS eCommerce Segmentation 93

SmartBug Media

MARCH 23, 2023

We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. This HubSpot accreditation validates SmartBug's achievements in driving high user adoption rates through customized HubSpot training and management engagements.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. For more detailed information and additional questions to ask, you can refer to the post on martech.org titled “ 30 questions to ask a digital events platform vendor.

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

Bionic

MARCH 11, 2024

Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. They want you to do all the work of buying ads through their platform (versus just sending an order).

Advertisements 86

Advertisements Advertising Work Management Order 86

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

If you want to get the most from your data, become more efficient, and scale your marketing efforts, here’s where you can start. Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

JANUARY 8, 2024

Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase.

SMS 68

SMS Marketing AI Best Practices CMO 68

Martech

DECEMBER 6, 2023

Dana Carr, director of email marketing for customer data platform vendor Optimove, recommends a couple of strategies to avoid having legitimate messages flagged as spam. Armed with generative AI tools and sales engagement platforms (e.g., It’s a hook into the data mart for Google.” First, pay attention to send times.

Rules 131

Rules Google Marketing Automation Services Paid Search Agency 131

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. But they’re often better suited to another platform because of their industry and audience.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Martech

APRIL 22, 2022

AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report. Better data management. As AI improves, use-cases are only going to increase.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. What is adtech?

Advertising Agencies 115

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 115

chiefmartech

FEBRUARY 27, 2024

Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. Yet year over year over year, the data consistently fails to show that outcome. I’m all for companies being cost-conscious and proactively managing their stacks to maximize ROI. Using SurveyMonkey to collect customer data?

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Email Marketing 100

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Find Artificial intelligence requires data to function effectively. This data can come from external sources or be uploaded by users. Organize Next, the system must organize the data.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. What is Technographic Data? What is Firmographic Data? This data includes industry, company size, location, revenue, and organizational structure.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

SocialPilot

JANUARY 9, 2024

AI in social media refers to the integration o f artificial intelligence into the technology that drives social media platforms as well as the social media marketing activities done on the platforms. Customer Support AI-powered chatbots are transforming customer support on social media platforms. Let’s get started!

Marketing AI 90

Marketing AI Social Media Media Ethics 90

TrustRadius Marketing

APRIL 6, 2022

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Activate your fans According to our State of Connected Customer report, consumers are willing to give more of their own data if they get something out of it. Back in the day, customers would write who referred them on a form in a brick and mortar store. With connected data, of course. And how is this done?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Martech

JULY 25, 2022

The proliferation of APIs and integrations now enables marketers to pull together data of a wide range of types from myriad sources, applying machine learning and sophisticated algorithms to compare and make sense of the information. Together, these technologies enable marketing performance management (MPM).

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Stevens & Tate

AUGUST 26, 2022

This is referred to as social listening. If you are looking for ways in which you can handle all the comments, likes, and messages on your platforms fear not because we have a strategy for you. Sprout Social is a premium service that helps brands and companies monitor data and trends on all social media platforms you are active on.

Tools 100

Tools Brand Identity Branding Hubspot 100

SmartBug Media

OCTOBER 13, 2023

In today's data-driven world, ensuring the accuracy and reliability of information is crucial for businesses to make informed decisions and drive growth. What Is Data Hygiene? Data hygiene refers to the practice of ensuring the accuracy and quality—that is, the “cleanliness”—of data within a database or system.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Only B2B

SEPTEMBER 16, 2022

You can get the data you need to decide whether B2B SaaS is appropriate for your company if you’re thinking about switching to SaaS. Software-as-a-service (SaaS) companies that offer software services to businesses online are referred to as B2B SaaS companies. What Exactly Is B2B SaaS? B2B SaaS is built for teamwork.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118

SmartBug Media

SEPTEMBER 4, 2023

As a result, businesses are forced to rethink their data structure to accommodate both teams. HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. Additionally, always focus on accurate data mapping between objects. This is where batching can be a lifesaver.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

LeanData

SEPTEMBER 7, 2022

Data around buyer signals grows exponentially in volume year-over-year, and it pressure tests every step in a company’s go-to-market (GTM) motion. The LeanData Revenue Orchestration platform addresses short-comings of the RevTech stack by integrating automated workflows at the data level. So, straightforward, yes.

Marketing Management 98

Marketing Management Marketing Analytics Tools B2B Sales Class 98

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. A well-set-up social listening strategy will answer all of these questions and more.

Social Media 105

Social Media Advertisements Advertising Tools 105

SmartBug Media

JUNE 13, 2023

User-Friendly Tools and Interface From inventory management to customer communication, Shopify’s interface allows business owners to effortlessly configure a digital storefront. Removes Friction Features such as Instagram checkout allow users to purchase directly from the platform. A Shopify-Instagram integration effectively: 1.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Sprout Social

FEBRUARY 29, 2024

Artificial Intelligence refers to the simulation of human cognitive functions by machines. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121