Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Instead of merely talking about your product or service, show its features and benefits in action.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

APRIL 15, 2024

These are people who specialize in creating content that resonates with B2B businesses and professionals. It’s crafting content that addresses the distinct challenges, questions, and interests of a particular industry or professional group. This is crucial for building credibility and trust with a professional audience.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Go Beyond SEO

APRIL 16, 2024

It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A professionally designed Pest Control Website can make all the difference in expanding your customer base and increasing your revenue.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Oktopost

APRIL 26, 2024

We live in an age where promoting our services online is essential. Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts.

Social Media 62

Social Media Work Management Marketing Management Media 62

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community? The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Marketing Insider Group

AUGUST 11, 2023

Different platforms cater to diverse demographics, so aligning your choice with your audience’s preferences ensures maximum impact. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. For example, do you know where your website traffic and leads comes from

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. What Exactly Does “Creating Video Content” Mean?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Salesforce Marketing Cloud

DECEMBER 7, 2023

Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. 13 Social Media Customer Service Stats You Must Know 1. Not sure how to provide great customer support via social media?

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Like other social media sites, LinkedIn attracts professionals from various industries. Everyone on LinkedIn is focused on creating professional connections. Influencers.

B2B Marketing 132

B2B Marketing B2B Planning B2B Thought Leadership 132

Webbiquity

DECEMBER 13, 2021

Customer Service Management Tools. Multi-channel customer support software incorporating IT help desk with ticketing, CRM, live chat, in-app chat and support for mobile apps, a self-service portal, and performance reporting. Integrates with popular services like PayPal and Salesforce.com. Lead Generation Software.

Marketing Management 292

Marketing Management Software Business Salesforce.com 292

Engagio

MARCH 21, 2024

So, why choose Demandbase Professional Services to support your GTM? Expert Strategic Advice to Enable your GTM Strategy All Demandbase customers with an FSL (Foundational Service Level) Agreement will interact with one of our certified ABM strategists. Demandbase Managed Services Consultants can take the work off your hands.

Marketing Analytics Tools 62

Marketing Analytics Tools DemandBase Work Management Marketing Management 62

Brandpoint

MARCH 15, 2024

Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. To thrive in this digital era, PR professionals must address challenges such as technological advancements, misinformation, and maintaining corporate reputation.

PR 62

PR Public Relations Digital Transformation Ethics 62

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Local newspapers, radio stations, digital platforms and community events each offer advantages. For example, a coffee chain might cater to two distinct segments: young professionals and retirees.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. If you’re considering any of these initiatives, check out some of the following questions our Professional Services experts often encounter.

Automation 105

Automation Personalization Allocation Marketing Management 105

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business side of the platform.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. Of course, the cost depends on the services you require, such as editing, cover design, formatting, and marketing.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Martech

MARCH 27, 2024

Digital marketing professionals must ensure their data management systems are robust enough to support the intricacies of an ABM strategy. It is the go-to platform for B2B marketers. LinkedIn easily integrates with your marketing automation, CDP or CRM platform, allowing seamless back-and-forth sharing of audiences.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Top Rank Marketing

SEPTEMBER 22, 2023

Social Media Today Google announces new Bard features as traffic continues to lag ChatGPT Google has updated its Bard generative AI offering, including the addition of Bard Extensions for better integration with an array of other Google services, along with a search comparison feature that lets users see how Bard’s AI-driven output differs from (..)

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. Social selling is a sales strategy that focuses on building relationships with potential customers on social media platforms through your revenue team’s networks.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Go Beyond SEO

APRIL 26, 2023

Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Focus on the fields necessary to sell and service them. Other services you can investigate include Versium, Apollo.io Keep it simple.

Marketing AI 127

Marketing AI Marketing Management Lock-In CRM 127

Salesforce Marketing Cloud

FEBRUARY 21, 2024

But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. Here are some early thoughts on how these innovations are poised to transform field service as we know it. In some industries, people are afraid they’ll lose their jobs to technology.

Work Management 69

Work Management Service Customer Satisfaction Efficiency 69

Martech

JUNE 14, 2023

What’s hindering/driving AI adoption Top five things hindering AI adoption: ( IBM 2022 ) Limited AI skills, expertise or knowledge (34%), Price is too high (29%), Lack of tools or platforms to develop models (25%), Projects are too complex or difficult to integrate and scale (24%), Too much data complexity (24%).

Marketing AI 138

Marketing AI Stats Planning Marketing Automation Services 138

Choozle

FEBRUARY 21, 2024

Remember, mentorship is a reciprocal relationship, and by giving back, you play a crucial role in cultivating a supportive and thriving community within your professional network. Whether in personal or professional realms, having the right people by your side can make all the difference.

Work Management 67

Work Management Ad Building Contingency Planning Lead Scoring 67

Hinge Marketing

SEPTEMBER 14, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. Our most recent study details the perspectives of more than 1,900 buyers and 3,610 sellers of professional services. About the Research.

Research 114

Research Service Budget Programs Social Media 114

SmartBrief - Marketing

MARCH 4, 2024

The pop-up can include messaging like the dedicated page, as well as a unique offer (typically a discount on products, parts or services in the form of a discount code or coupon). Relevant prizes (branded swag, industry-related products, or services) generate the best subscribers.

Newsletter 91

Newsletter Template Email Marketing Design 91

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. Jivox announced enhancements to IQ Blaze Analytics, Powered by Snowflake.

Marketing AI 119

Marketing AI Paid Search Agency Aggregators Forecasting 119

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Ask about professional services or support available for transitioning to the DEP.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Martech

APRIL 1, 2024

I am the first generative AI chatbot for marketing technology professionals. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. I am trained with MarTech content. Here’s something somebody asked me!

Paid Content 102

Paid Content Campaigns Allocation Marketing AI 102

Sprout Social

AUGUST 25, 2022

Platform management: $2,050 per month. For example, you will invest more resources into video content for platforms like YouTube and Instagram. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125