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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Leave a comment below or reach out on X/Twitter. Thoughts on these studies?

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

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5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Lack of resources. The takeaway?

Research 206
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The Top Sources and Trends in B2B Website Traffic

Webbiquity

Organic search traffic plunged during the pandemic, rebounded strongly when the economy reopened, and ended up essentially flat over the past 10 months compared to the pre-COVID period. Over these six time periods covering the past five years: The share of B2B social media traffic from Twitter has fallen from 14% to 9%.

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Understanding Twitter verification in 2020

Sprout Social

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.

Twitter 139
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The Comprehensive Guide to Implementing Fractional Roles in Your Organization

ClearVoice

In the realm of C-suite roles, fractional executives bring specialized expertise to organizations without the commitment of hiring full-time leadership. For example, let’s say you want to launch a social media marketing campaign using a combination of Twitter, LinkedIn, and Instagram. So your communication norms should reflect this.

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The Comprehensive Guide to Implementing Fractional Roles in Your Organization

ClearVoice

In the realm of C-suite roles, fractional executives bring specialized expertise to organizations without the commitment of hiring full-time leadership. For example, let’s say you want to launch a social media marketing campaign using a combination of Twitter, LinkedIn, and Instagram. So your communication norms should reflect this.