Marketing Insider Group

SEPTEMBER 2, 2020

However, while many stakeholders have an opinion on how a marketing agenda should operate — many C-suite professionals hold little expertise in the matter. Net present value. Together, CMO and CHRO leadership can: Leverage marketing skills to attract talent for all positions. Customer lifetime value. Customer acquisition cost.

Advertising Agencies 326

Advertising Agencies Planning Paid Search Agency CMO 326

Contently

MAY 4, 2023

Live or pre-recorded presentations are an option here. It can also result in contradictory messages appearing in the market because they aren’t collaborating on position alignment. Strategies for Working With the Solo Artist Does your solo artist like to present but not write? That can sometimes blow back to you.

SME 190

SME Work Management Tips Content 190

Marketing Insider Group

APRIL 20, 2020

A positive, supportive work environment. As I point out in my book, only three out of every 10 people feel that their opinions matter at work. I point this out in Mean People Suck – by creating a secure platform for the expression of ideas, this comes back as a positive reflection on the company brand. The results?

Activities 258

Activities Work Management Marketing Management Opinions 258

Heinz Marketing

DECEMBER 26, 2023

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 117

Business Analysis Work Management Forecasting 117

Marketing Insider Group

OCTOBER 15, 2020

However, social media also presents many risks. With the right social media policy in place, you’re able to develop a positive digital culture for both your employees and customers. To take things to another level, you can ask employees to include a disclaimer on their personal profiles that claim all opinions are their own.

Social Media 360

Social Media Media Guidelines PR 360

Vision Edge Marketing

APRIL 5, 2022

It also positively impacts web traffic, search engine optimization and brand visibility; helping increase your organization’s discoverability , especially if you’re in a crowded market. Thought leadership is more than a published article or occasional industry presentation. a selected field of expertise.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. The Likert scale aims to gather genuine and unbiased opinions.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. The Likert scale aims to gather genuine and unbiased opinions.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. This approach creates stronger emotional engagement and achieves prolonged brand recollection, as well as stronger brand positioning. When it comes to influencer marketing , C-suite execs want more than just good engagement.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 99

Heinz Marketing

MARCH 26, 2022

Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. How to Handle and Adapt to Conflicting Opinions Successfully. 5 Metaverse Trends for Brands to Watch.

Analysis 97

Analysis B2B B to B Paid Search Agency 97

Sprout Social

MAY 7, 2024

TikTok monitoring involves analyzing shares, likes, comments and other engagements, which are direct reflections of audience opinions. Tools like Sprout analyze positive, negative and neutral sentiment to give you an overview of your customers’ opinions.

Marketing AI 96

Marketing AI Work Management Tools Marketing Management 96

SmartBrief - Marketing

MAY 15, 2024

Advertisers seized the opportunity presented by the Women’s Basketball Championship, with nearly 1,000 locking in for the championship game. Surrounding programming also benefited from the heightened interest, as the NCAA Women’s Championship Special Presented by Capital One brought in 2.9

Lock-In 55

Lock-In Newsletter Advertisements Advertising 55

Marketing Insider Group

MAY 21, 2020

Everyone can be happier at work, even Directors of Marketing, by shifting to a more positive and customer-focused mindset. A survey run by the National Opinion Research Center based at the University of Chicago compiled a list of the top 12 jobs in which workers are most likely to report themselves as satisfied: Clergy.

Work Management 266

Work Management Marketing Management Customer Satisfaction Correlation 266

Biznology

JUNE 9, 2020

This is why you need to engage people, specifically your current clients and followers on social media, and ask them for an opinion as a crucial element of your after the Coronavirus period. This is largely because you are showing their opinion matters to you, and that you want to improve to accommodate them better for future reference.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Buffer

JANUARY 27, 2023

It takes a little bit more effort, but it makes the interaction more genuine and it can positively impact the result of the conversation. (2) There are even more positive conversations to explore when looking across the whole team, so making an effort to celebrate and highlight these can be incredibly rewarding and uplifting.

Paid Search Agency 122

Paid Search Agency Customer Satisfaction Television marketing Opinions 122

Navigate the Channel

JANUARY 2, 2024

Positive reviews can be incredibly persuasive, as they create a sense of safety in numbers and signal that a product or service is well-liked and trustworthy. The Aging Review Dilemma While online reviews are undoubtedly valuable, the issue of their aging presents a conundrum for both consumers and businesses.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Sprout Social

JUNE 11, 2024

Universities and colleges with a consistent, audience-driven social presence are better positioned to build trust, showcase their unique value and attract more students. They’ve created and shared presentations on representing the Gettysburg brand on social, launching a strategic social media presence and increasing student engagement.

Social Media 102

Social Media Education Media Marketing & Strategy 102

Sprout Social

MAY 15, 2024

Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging. Running polls and surveys to gather feedback, insights and opinions from your audience, helping inform your strategy and content creation. Translating raw data into actionable insights by analyzing trends, patterns and anomalies.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Sprout Social

MARCH 12, 2024

Of these conversations, less than half were positive. Some brands, like nonprofits and political associations , will inevitably need to be present in social media conversations about controversial topics. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6

Social Media 106

Social Media Social Marketing Media Planning 106

Sprout Social

JUNE 7, 2023

Emotional connection A successful brand experience evokes a positive emotional connection with its audience. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Sprout Social

APRIL 9, 2024

I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. Establish your funnel position This is something missing from too many social media strategies. As we were wrapping up, they asked if I had any questions for them. Let me know your thoughts on it.”

CMO 85

CMO Top of Funnel Thought Leadership Marketing Funnels 85

Contently

FEBRUARY 8, 2022

Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. It’s not just Tesla. Never Nike.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Marketing Craftmanship

MARCH 13, 2021

Over the course of my career – as an in-house staff member, and as a PR flack for hire – I’ve received several permanent scars, while attempting to generate positive coverage, and while defending against negative reporting. The reporter had nothing positive to say about my client’s company. He slammed down the phone.

Media 147

Media PR Press Advertising Agencies 147

Marketing Insider Group

SEPTEMBER 8, 2020

You are now in a position to design an educational email marketing campaign that continues to feed into these prospects’ appetite for value. An effective way to drive up your conversion rate is to present a problem and demonstrate how your product or service can solve it. The first email(s) in the series should present the problem.

Email Marketing 200

Email Marketing Conversion Optimization Work Management 200

Biznology

JANUARY 6, 2017

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. Welcome new perspectives.

Peer-to-peer 192

Peer-to-peer Tips Customer Satisfaction Business 192

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

Marketing Insider Group

MAY 5, 2021

At their foundation, they’re live or pre-recorded presentations delivered to participants online. People are looking for experiences over presentations. Let’s say, for example, that one business is hosting an entirely educational event with a long list of presentations scheduled one after the other.

Planning 276

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 276

Webbiquity

MARCH 25, 2021

Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. Perhaps you can even have your support people ask the customer about their opinions after solving an issue (always a good time to ask). Be Proactive. Feel Free to Experiment.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. The key is what you submit to present. They’ll be there to offer their expert opinion. Having a Point of View.

Thought Leadership 347

Thought Leadership B2B Thought Leadership Research Practices 347

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

Onalytica B2B

APRIL 20, 2017

It could entail adding their opinion on the state of the industry or changes in legislation; offering assistance to potential customers or adding their two cents into a trending hashtags and debates. They’re in a position in which they’re very susceptible to influence. Product and brand recommendations. Reward good efforts.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Go Beyond SEO

FEBRUARY 24, 2022

The first two ranking factors are explanatory–Google will attempt to present the most relevant options within your immediate vicinity. If you searched for “dog groomer” and found one with hundreds of highly rated reviews, that groomer may outrank a closer local competitor if they have fewer, less positive ratings and reviews.

Ideal Customer Profiles 78

Ideal Customer Profiles Word of Mouth WOM Lead Scoring 78

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. Thought Leadership and Educational Content : Videos present an excellent opportunity for B2B companies to position themselves as industry thought/category leaders.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Exo B2B

MAY 8, 2024

A study presented by McKinsey indicates that B2B companies with strong brands perform around 20% better than those with weak brands. This strengthens the brand’s position as an opinion leader. Use content and public relations strategies to maintain a constant, positive presence in consumers’ minds.

Ad Building 52

Ad Building Brand Identity Branding B2B 52

Onalytica B2B

DECEMBER 6, 2016

With many consumers and buyers turning to social media to fuel their opinion on a brand or product, it is more important than ever to ensure you have a presence as large as possible across social- not just for your sake, but to also keep up with and shut out competition. BUILD YOUR SOCIAL CHANNELS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Martech

JUNE 29, 2023

Too many teams look at their competitors, Linkedin or random conference presentations. HPO stands for highest-paid opinion. If they provide an opinion, it is often treated as fact. You can assign individuals to take different positions in a decision to see if they can poke holes in it.

Advertising Agencies 111

Advertising Agencies Work Management Marketing Management Opinions 111

Heinz Marketing

MAY 24, 2023

And the best part is satisfied customers, not only stick around but also act as brand ambassadors, promoting the company through positive word-of-mouth. They share their positive experiences with friends, family, and colleagues, providing free and authentic marketing.

Word of Mouth 107

Word of Mouth Loyalty Differentiation Paid Search Agency 107