Top Rank Marketing

JANUARY 5, 2024

Have you come across a key B2B marketing news item we haven’t covered yet? Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and we hope that you will return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Salesforce Marketing Cloud

OCTOBER 12, 2023

Use existing models through APIs? The good news is that you don’t have to. Using existing LLMs through APIs allows you to unlock the power of generative AI today, and deliver game-changing AI innovation fast. How do you add large language models (LLMs) to your infrastructure to start powering these applications?

API 138

API Generation Ad Building Paid Search Agency 138

Zoominfo

JULY 26, 2022

Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Martech

MARCH 2, 2023

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. ChatGPT and Whisper models are now available on our API, giving developers access to cutting-edge language (not just chat!) That’s good news for marketers, right?

API 104

API Pricing Price Marketing AI 104

Martech

DECEMBER 13, 2023

This gives developers and SEOs the flexibility to use a range of tech to display content on different platforms, such as websites, mobile apps or IoT devices, via APIs. Integrations with Github and Netlify open more options for APIs, SDK and Next.js Unlike traditional CMS, headless doesn’t have an integrated frontend (head).

CMS Development 113

CMS Development SEO Trends API 113

Search Engine Journal

OCTOBER 25, 2021

Google's Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. The post Google Search Analytics API Can Finally Pull Discover Data appeared first on Search Engine Journal.

API 107

API Analytics Google Features 107

Zoominfo

SEPTEMBER 12, 2023

All of this information can be sourced from ZoomInfo Scoops — our feed of news and information updates that combines broad research from across public filings and announcements with proprietary research surveys. Let’s enter a prompt with this new information: PROMPT ACME just made an acquisition.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Envy

APRIL 5, 2022

The good news is that even now, as the industry prepares to adiós third-party cookies, interesting alternatives are already in the works. Why FloC Is Out and Topics API Is In. So, after extensive testing and industry feedback, Google decided to scrap FLoC in favor of its new-and-improved iteration – Topics API.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

SEMrush

FEBRUARY 27, 2019

In this digest, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and.dev domains.

API 86

API Domain Google Features 86

illumin

APRIL 26, 2024

In February of 2024, the Interactive Advertising Bureau (IAB) Tech Lab’s Privacy Sandbox Task Force also flagged issues with Google’s Privacy Sandbox, finding that many of its use cases for digital advertising aren’t currently possible using the Sandbox’s APIs. Follow @illuminHQ

Google 52

Google Privacy API Work Management 52

Salesforce Marketing Cloud

JANUARY 30, 2024

That’s the good news. The not-so-good news is that you can’t just grab an off-the rack LLM and expect it to give you information tailored perfectly to your needs and in your brand voice. Many companies, including Salesforce and Mulesoft , provide APIs. The results are, simply, too basic to be useful. “But

API 78

API Training Privacy CRM 78

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. With Conversions API, we can share key events — both on and offline — with Meta.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Kevin Indig

OCTOBER 30, 2023

  Google News tools Google Discover tools More about JetOctopus GSC on steroids  [link] , Register for a free trial now at  my.jetoctopus.com   Brand combination searches make your site indispensable. 💻Site:reddit.com why is Reddit’s traffic skyrocketing? The bad news : it’s an outcome, not a tactic.

Brand Identity 106

Brand Identity Branding CTR API 106

Top Rank Marketing

DECEMBER 1, 2023

Have you seen an important B2B marketing news item we haven’t yet covered? Thanks for being with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

illumin

FEBRUARY 8, 2024

Browser APIs Browser APIs provide marketers with invaluable insights to optimize user engagement and facilitate interest-based marketing campaigns. Chrome’s browser API recognizes and tracks topics of interest based on browsing activities over a three-week period. Follow @illuminHQ

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Martech

JANUARY 25, 2022

Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of interest, based on the user’s recent browsing browsing history, with participating sites without involving external servers.

Google 97

Google API Advertising Agencies Privacy 97

Martech

APRIL 24, 2023

However, I have some bad news and upcoming good news about this GA4 feature. Now, the good news. There will be new integrations with Google Analytics 4, including popular platforms Optimizely, VWO, and AB Tasty. A public API will be available that will allow any third-party experiment tool to connect to GA4.

A/B testing 104

A/B testing Optimization Google Marketing Analytics Tools 104

Valasys

APRIL 25, 2024

This focus on ad revenue aligns with Reddit’s push for profitability, evidenced by their recent API access charges and ad personalization restrictions. Reddit Relies on Ads According to their SEC filing, advertising constituted 98% of Reddit’s revenue in both 2022 and 2023. in 2022 to 67.7%

Paid Search Agency 40

Paid Search Agency Ads CAN-SPAM API 40

RebelMouse

OCTOBER 19, 2023

Among the points they made is that search is constantly evolving; 15% of all searches are new. News and information changes every day, and there are many different ways to search for the same things. For new content, we help clients discover the right keyword phrases based on Semrush ’s keyword data.

Google 103

Google Keywords FAQ Custom Publishing 103

Contently

JANUARY 11, 2023

For example, if you use Salesforce for managing sales campaigns and Hubspot for marketing, make sure there is an API connection between them, so sales can use the data from Hubspot to make more informed decisions. Every touchpoint in the customer journey matters.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Martech

APRIL 5, 2023

APIs for third-party system integration. Data onboarding Client data is typically onboarded via secure file transfer protocol (SFTP), although some vendors also provide direct API transfer or pixel syncs. Compliance with data privacy regulations. Pre-built connections to martech/adtech platforms.

Mobile Advertising 112

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 112

Engagio

OCTOBER 11, 2023

The core B2B data types include: Account Identification : Match unidentified signals to accounts and interpret patterns of engagement Company data : Pinpoint the companies that matter most with information like industry, size, location, and news. And ask questions about compliance and privacy practices, especially around contacts.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

chiefmartech

JANUARY 14, 2023

First, the bad news. (“Wait, what you said above isn’t the bad news?”). The Start of 4 New Major Technology S-Curves. Now the good news. Four new technology S-curves are just at their early beginnings. Unfortunately, many won’t. The Plateauing of 3 Major Technology S-Curves. Composability.

API 136

API Software Startups Mobile Marketing 136

Martech

APRIL 4, 2024

The post AI-powered martech releases and news: April 4 appeared first on MarTech. It employs an in-house machine learning model based on the BERT framework, allowing the platform to rapidly analyze how users engage with content and refine search result rankings in near real-time. Get MarTech! In your inbox.

Marketing AI 77

Marketing AI Paid Content Marketing Management Forecasting 77

Martech

JANUARY 26, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting. Good morning, Marketers, we’ll just have to wait and see.

Privacy Protection 98

Privacy Protection Marketing Proposals API Privacy 98

Optinmonster

DECEMBER 18, 2023

Brevo has an extendable API and SMTP relay service that improves email delivery rates for transactional emails. It’s a particularly good choice for developers because of its robust API options. Both types of plans include their SMTP and API functionality. Email API/SMTP plans start at $19.95

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Work Management Marketing Management 70

BuzzSumo

FEBRUARY 24, 2021

This Friday, 20 th November 2015, Twitter will be retiring the share count figure on their buttons along with the associated API used to retrieve it. We know many of our users value this count, so we have been working on a new way of calculating and providing the number of Twitter shares. This is a view shared by Facebook.

Ad Frequency 101

Ad Frequency API Twitter Domain 101

QuanticMind

JUNE 30, 2023

This month, Robert Kurtz, Basis’ Group VP of Search Media Solutions, and Colleen Fielder, Group VP of Social Media Solutions, compiled all the latest news, trends, and resources for easy access. The protest has seen more than 8,400 subreddits going dark, including major communities like r/funny and r/gaming.

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

Martech

OCTOBER 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Adding Clear Software’s API access will strengthen and accelerate how customers use data and processes beyond Microsoft’s first-party services. Good morning, Marketers, is innovation on your roadmap?

Marketing Automation Services 106

Marketing Automation Services API Digital Transformation Acquisitions 106

Martech Advisor

FEBRUARY 21, 2020

With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about the end of third-party cookies. But it isn’t, says, Maciej Zawadziński, CEO of Clearcode & Piwik PRO.

Display 91

Display Advertising Agencies Advertisements Advertising 91

ClearVoice

FEBRUARY 26, 2021

What is an application programming interface (API)? APIs play a big role in information technology (IT) by letting software exchange data and use each others’ capabilities. A good way to understand how APIs work is to think of them as a restaurant menu. Common uses for an API. 3 examples of APIs. Login APIs.

API 52

API Distribution Interactive Marketing Software 52

Marketing Insider Group

JANUARY 30, 2023

X-Fabric Holds Connected Governance Together: key concepts include harmonizing increasingly distributed data (no small task), synchronizing various applications including BI tools, re-using data and analytics assets, and building/leveraging and cataloging common APIs. Orchestration, certification, and collaboration are key.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Sprout Social

JUNE 27, 2023

These are visible on your business page and appear in the user’s news feeds when they ask for recommendations. To connect to Glassdoor, you will need a Glassdoor API key. Click on Obtain Key from Glassdoor Employer Center to get your API key. As with Facebook, you will need admin permissions for this.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. The formulas tab.

API 69

API Google Domain Click Rate 69

BuzzSumo

AUGUST 27, 2019

launched a Slack integration allowing you to push any new activity in your monitors directly into slack in real time. Monitor industry news or competitor coverage with your team. Automate with our API. Chances are you can automate much of that work by familiarizing yourself with our APIs. Get creative with this.

API 91

API Screencast Ideal Customer Profiles Paid Search Agency 91

Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. The formulas tab.

API 67

API Google Domain Click Rate 67

Moz

JULY 15, 2020

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. The formulas tab.

API 66

API Google Domain Click Rate 66