Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Previously, HubSpot supported sending notes to Slack channels via workflow, not sending from Slack to HubSpot. Check out the details below. Get MarTech! In your inbox. Subscribe Processing.

Ad Frequency 114

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 114

Martech

MARCH 28, 2023

We are seeing one overarching theme in Salesforce’s spring release — simplicity. Mandatory multi-factor authentication Reps loathe multi-factor authentication, but it’s an extra layer of security to prevent unauthorized users from accessing your account. Turning it off is no longer an option. Get MarTech!

Marketing AI 108

Marketing AI Multi-Channel Business Marketing Automation Services 108

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release. Marketo Q1 Releases: Overview. Support for Workspaces.

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

Martech

NOVEMBER 5, 2021

The latest release offers enhancements to this feature. A few updates will be released including the ability to toggle between your preferred experiences, search more efficiently, and monitor tasks. View the complete set of October 2021 release notes from Adobe. Are you wondering if you have access to Predictive Audiences?

Marketo 112

Marketo Marketing AI Marketing Automation Services Privacy 112

Madison Logic

MARCH 3, 2020

The post Madison Logic Joins the LinkedIn Marketing Partner Program to Amplify Global, Multi-Channel ABM appeared first on Madison Logic Blog. NEW YORK, NY – March 3, 2020 – Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn™ Marketing Solutions.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Agencies ABM 52

Outbrain

SEPTEMBER 23, 2019

In fact, it is very likely that you’re one of the 72% of consumers who would rather interact with brands via multiple channels. What is multi-channel marketing? Multi-channel marketing involves marketing across different platforms in order to have a wider reach of (prospective) customers. Source: Emarsys.

Multi-Channel 38

Multi-Channel Advertising Channels Marketing & Strategy Marketing Strategy 38

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Webbiquity

MARCH 2, 2021

There is tremendous leverage to be gained by optimizing the use of both channels together. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. Pre-Event Content Types and Distribution Channels. Not always, of course.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. That’s 30x the average of other channels. This means releasing new episodes regularly, whether it’s daily, weekly, or monthly.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Consumer touchpoints have become so multiplied and diverse that multi-channel attribution has already been taking a beating.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey.

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40

Madison Logic

MARCH 31, 2021

Journey Acceleration® Measurement lives within ML Platform and utilizes a simple integration with Salesforce to give customers access to advanced measurement across multiple ABM channels and accelerated stages of the buyer’s journey within their targeted accounts. ” [1].

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Martech

MARCH 17, 2022

Advertisers can also use their first-party data on the CDP for all other channels through The Trade Desk. Having a CDP and DSP adtech partner integrated with one another means that marketers can activate data across multi-channel campaigns, including CTV, with updated, centralized data on the customers that mean most to them.

Ad brokers 117

Ad brokers Advertising Agencies Multi-Channel Advertisements 117

Martech

MARCH 7, 2022

Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit card transactions annually. They will be able to measure spend across retailers, restaurants, streaming platforms, travel companies and other industries and channels.

Purchase 95

Purchase Multi-Channel Privacy Buyer's Journey 95

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. Multi-Brand Retail: Amazon, The Home Depot, Walmart. Among the household name brands to qualify are: Auto: Ford, Mercedes-Bez, Toyota. Beauty and Personal Care: L’Oréal Paris. Why we care.

Gartner 108

Gartner Brand Identity Branding Multi-Channel 108

Madison Logic

JULY 11, 2022

This more streamlined and data-backed approach enables them to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels Revenue Marketers rely on, and measure the direct impact on pipeline and business growth. About Madison Logic.

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Peer-to-peer 52

Madison Logic

MARCH 21, 2024

About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables B2B marketers to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

KoMarketing Associates

OCTOBER 24, 2019

Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. Arm Treasure Data released the “State of the Customer Journey” report, and statistics indicated that silos, in particular, are hurting marketers looking to leverage data.

Multi-Touch Attribution 121

Multi-Touch Attribution Analytics Email Marketing Personalization 121

Martech

NOVEMBER 10, 2023

Holding companies, in Ringel’s view, need to demonstrate to clients that they are ready to support marketing through digital channels. “Flywheel is the only player with a real global footprint that can handle multi-platform, and I think that made them really attractive,” he said.

Acquisitions 115

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 115

Terminus

JULY 22, 2020

The July 2020 Terminus product release is here and we are excited to announce The Terminus Engagement Hub. We’ve also integrated new marketing channels to help marketers create experiences for their prospects and customers. It’s never been easier to run coordinated, multi channel marketing campaigns… and we are just getting started!

Demand Generation 26

Demand Generation Account Based Marketing ABM Multi-Channel 26

Engagio

MAY 12, 2020

Founded in 2015 by the experts that built Marketo, Engagio helps teams target the right accounts, orchestrate multi-channel interactions and measure what’s working. Engagio is the #1 Account-Based Marketing (ABM) Platform worldwide, according to independent analyst Research in Action.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

SocialPilot

JANUARY 21, 2024

You have to really think about channeling the most attention to your brand and rise above the noise. For the release of the Deadpool DVD, the company launched a multi-channel social media blitz that capitalized on Deadpool’s blunt and inappropriate humor. But there is a downside to that.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech

APRIL 26, 2022

It’s been 10 years since the release of Universal Analytics. In 2012, Google Tag Manager had yet to be released, and mobile-first web design was a new concept. The UA version of Google Analytics was designed to embrace multi-device behavior, collect more user data, and allow offline and cross-channel measurement.

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Enterprise Management 102

Litmus

AUGUST 14, 2023

The release of the iPhone years ago transformed email marketing forever. The need to build, design, and test before it was “Safe to Send” became (and still is) core to effective email and multi-channel marketing. On average, marketers spend over two weeks on each email and manage multiple versions.

Email Marketing 78

Email Marketing Work Management Planning Marketing Management 78

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Madison Logic

DECEMBER 21, 2021

ML Platform Recognized as Market Leader in ‘Marketing Account Intelligence’ Category, Validating the Recent Release of Comprehensive Account Prioritization Signal ML Insights. Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Ideal Customer Profiles 52

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. Further, by looking beyond email, texts, and messaging to the web channel, operations folks could have a better view of other channels. Processing.Please wait.

Marketing Automation Services 121

Marketing Automation Services CMS Development Work Management Marketing Management 121

Martech

SEPTEMBER 22, 2022

Now we have Genie to conjure with, described in a release as “a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform.” Tracking a clear trend in the CDP industry, Genie will be able to query data directly from Snowflake as well as the usual range of marketing channels.

Multi-Channel 105

Multi-Channel Work Management Ideal Customer Profiles CRM 105

Salesforce Marketing Cloud

OCTOBER 16, 2023

AGI is the point where computers perform any human cognitive task at the same level, or better, than the smartest human, and take action on a broad, multi-disciplinary scale. The businesses of the future will have AI integrated in every line of business, running tasks more efficiently, optimizing processes and driving new revenue channels.

Business 98

Business Marketing Budget Creation Budget Programs Marketing Budget 98

Martech

OCTOBER 25, 2022

“Definitely the multi-site infrastructure,” said Camirand. “We are now able to do release and deployment for all our websites at the same time. The key channels. In keeping with Sitecore’s offering of composability , Cirque is using some Sitecore products and not others.

CMS Development 95

CMS Development Industry CMS Marketing & Strategy Multi-Channel 95

Martech

DECEMBER 28, 2022

Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT. In 2023, we’ll see more retailers adopt technology that powers checkout on any digital and physical channel to meet shoppers where they are most engaged,” said Jay Myers, cofounder of Bold Commerce. “As Retailers will take a headless approach to commerce. “In

eCommerce 121

eCommerce CMS Development Marketing AI SMS 121

Madison Logic

AUGUST 9, 2022

NEW YORK, NY – August 9, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition , which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them.

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

Martech

APRIL 9, 2024

Dig deeper: Google is rolling out Topics-based tracking for Chrome Google’s thankless transparency Throughout the multi-year lifespan of the Sandbox, Google has — on the face of it — gone out of its way to offer transparency into its proposals and timeline (here’s the Web timeline as of April 2024).

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. Must be a new Furby. eMarketer has projected that influencer marketing will grow 3.5

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77