Zoominfo

JULY 27, 2023

As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement. Opensend Opensend identifies anonymous visitors for retargeting through channels like email and ads.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Zoominfo

AUGUST 27, 2024

ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time. Keyplay Keyplay streamlines the process of finding, selecting, and tracking ideal accounts, offering a user-friendly alternative to complex and expensive ABM platforms.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Zoominfo

DECEMBER 6, 2024

Multi-language support. Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences. Learn More about Terminus ABM Platform 6. Automation of cross-channel marketing tasks. Multi-language support. Key Features Multi-source data validation.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Only B2B

NOVEMBER 13, 2024

ABM is the holy grail of B2B marketing. In fact, effective ABM strategies can boost pipeline conversion rates by up to 14% It’s no surprise that 93% of SaaS marketers rank ABM as a very or extremely successful approach. That’s because ABM can be expensive and challenging to implement. Yet, marketers are hesitant.

Account Based Marketing 71

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 71

Single Grain

APRIL 15, 2025

In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach focusing on targeting and converting specific high-value accounts. LinkedIn, with its professional user base and robust targeting capabilities, has become the premier platform for executing ABM strategies.

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Ideal Customer Profiles 52

Single Grain

MAY 4, 2025

70% of marketers now have active account-based marketing programs in place, marking ABM’s transformation from a niche tactic to a mainstream B2B strategy. Key Takeaways ABM delivers significant revenue impact when implemented correctly, with companies seeing up to a 208% increase in marketing-generated revenue from targeted accounts.

Account Based Marketing 52

Account Based Marketing ABM Marketing AI Ideal Customer Profiles 52

Single Grain

APRIL 29, 2025

B2B marketers who use ABM are achieving 81% higher ROI compared to those who don’t, according to Demandbase. But at the same time, 80% of ABM campaigns fail. Effective ABM content frameworks that structure personalized engagement throughout the buyer journey. What Are ABM Content Frameworks and Why Do They Matter?

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM Sales Management 52

Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. However, it can be overwhelming to execute, given the demands of a multi-channel campaign and hyper-personalized content creation. Thats because ABM is very complex. Unfortunately, marketers also struggle to achieve a satisfying ROI.

Account Based Marketing 52

Account Based Marketing ABM Linkedin Multi-Touch Attribution 52

Martech

MAY 6, 2025

For those adopting traditional ABM frameworks, look to modernize from static account lists, third-party data dependencies and limited personalization to allow for an AI-powered future. Trigger personalized sequences across channels. AI fundamentally reshapes how marketing and sales work together.

Marketing AI 115

Marketing AI Lead Ranking Marketing Qualified Leads Lead Scoring 115

Inbox Insight

SEPTEMBER 30, 2024

Account-Based Marketing (ABM) has revolutionized how B2B companies approach marketing strategies. By focusing on high-value accounts and delivering personalized experiences, ABM has become a cornerstone of modern B2B marketing. The importance of the ABM technology stack today B2B buying behaviors have changed.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 52

Metadata

DECEMBER 16, 2024

Effectively targeting high-value B2B accounts requires understanding the differences between pursuit Account-Based Marketing (ABM) and traditional ABM. As marketing leaders refine their strategies, pursuit ABM emerges as a method for maximizing ROI on critical engagements. What is Pursuit ABM?

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Allocation 52

The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can be a major undertaking and a significant investment in time, effort, and technology.

Account Based Marketing 164

Account Based Marketing ABM CPL Cost per Lead 164

Martech

JULY 25, 2024

Some solutions, like account-based marketing (ABM) tools, can do this out of the box and allow you to: Select the target account (aligning your ideal customer profile to accounts with intent to buy your services). Target key buyers by role or title within that account, even if you don’t know who they are by name.

Demand 132

Demand Account Based Marketing Ideal Customer Profiles B2B 132

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Prioritize Cross-Department Alignment Early An effective ABM/ABX strategy thrives on collaboration.

Ideal Customer Profiles 105

Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 105

Single Grain

APRIL 13, 2025

Personalized LinkedIn ads are vital to an account-based marketing (ABM) campaign. What are other ways that businesses can boost their LinkedIn strategy for ABM? Brands can personalize ads and organic posts to complement their ABM strategy. 67% of brands use ABM , and LinkedIn is a primary channel for many campaigns.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Multi-Touch Attribution 52

Envy

MARCH 18, 2025

Did you notice so many marketers seem to approach Account-Based Marketing (ABM) as setting up the fanciest VIP event? You carefully curate the guest list (target accounts), roll out the red carpet (multi-channel campaigns), and craft the perfect experience (personalized content).

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel Curation 62

DiscoverOrg

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Subscribe to our YouTube channel. Click here to download DiscoverOrg's ABM playbook.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

Oktopost

JULY 8, 2024

Promote your webinars across social media channels and email lists, track registrations and attendance using marketing automation platforms, and leverage interactive features like polls and Q&A sessions to boost engagement. You can utilize CMS or ABM platforms to create and manage these personalized content hubs.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Single Grain

APRIL 17, 2025

Account-based marketing (ABM) can be daunting to marketers who are new to this strategy. Fortunately, there are many ways to scale an ABM campaign. Heres why scaling ABM in large organizations can help to solve these obstacles. For example, Karrot.ai For example, Karrot.ai

Account Based Marketing 52

Account Based Marketing ABM Multi-Touch Attribution Organization 52

Single Grain

APRIL 16, 2025

As we look toward the future, AI-driven innovations will revolutionize how B2B marketers approach Account-Based Marketing (ABM) on the platform. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

Account Based Marketing 52

Account Based Marketing Marketing AI ABM Linkedin 52

Launch Marketing

FEBRUARY 5, 2025

In today’s B2B marketing landscape, where personalization is paramount, account-based marketing (ABM) continues gaining momentum as a go-to marketing tactic. In this article, we will explore the world of ABM, highlighting key components and valuable tips for success. Download our B2B Lead Generation Blueprint today.

Account Based Marketing 76

Account Based Marketing Ideal Customer Profiles Enterprise Management B2B Marketing 76

Zoominfo

SEPTEMBER 24, 2024

They allow you to kick off your marketing or your sales motions across the relevant channels you’re going to use to capture demand for your products or services,”​ says Millie Beetham , ZoomInfo’s senior director of GTM strategy & ZoomInfo Labs. ZoomInfo Marketing Finally, ABM with data you can trust.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Single Grain

APRIL 17, 2025

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

Account Based Marketing 52

Account Based Marketing Segmentation ABM Marketing AI 52

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

The Point

APRIL 26, 2017

A big driver for branding’s resurgence is ABM (Account-Based Marketing) , where the measuring stick is account engagement, and not the clicks and conversions that have been B2B’s main currency for the last decade. But the answer also lies in a more multi-channel approach. Again, look at ABM. BDR spam, anyone?).

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Inbox Insight

SEPTEMBER 18, 2024

One of the most effective ways they can do this is personalization through account-based marketing (ABM). Unlike traditional marketing methods that cast a wider net, ABM campaigns allow businesses to concentrate their efforts on the accounts that matter most; those that are most likely to drive revenue growth.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Marketing AI 52

sagefrog

JANUARY 13, 2025

Tech Lead Generation Strategies A multi-faceted approach ensures diverse audiences are reached effectively. Account-Based Marketing Account-based marketing (ABM) prioritizes high-value accounts through personalized outreach. Compelling ad copy and precise targeting enhance campaign effectiveness.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. If you want to maximize your marketing impact, you should consider—combining ABM with lead generation. Keep reading… But First Understand What’s Account-Based Marketing (ABM)? Curious about how it works and why it matters?

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Single Grain

APRIL 11, 2025

Enterprises face unique challenges when implementing account-based marketing (ABM) strategies on LinkedIn. This is a strategic ABM tool used to create targeted ads on LinkedIn. Key Highlights Enterprise LinkedIn ABM campaigns drive 25% higher measurable ROI when using AI-powered personalization tools. This is where Karrot.ai

Enterprise Management 52

Enterprise Management Account Based Marketing ABM Multi-Touch Attribution 52

Marketing Insider Group

NOVEMBER 18, 2020

Account-Based Marketing (ABM) is the practice of tailoring sales and marketing strategies to a particular account that can make a big impact on ROI. ABM doesn’t care about the thousands of followers you gained on Twitter. Think multi-channel. Consider Account-Based Marketing. Harness the Power of Big Data.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Martech

JANUARY 27, 2025

The Lead Object overlooks multi-stakeholder buying B2B deals are rarely decided by a single person. Dig deeper: WhyB2BCMOs are frustrated with ABM platforms Shift to account-level thinking B2B purchases dont happen in a vacuum, and theyre rarely the result of just one persons decision without any other input.

B2B Marketing 117

B2B Marketing Lead Ranking Planning B2B 117

sagefrog

DECEMBER 3, 2024

It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience. To streamline your efforts, consider following a structured, multi-step approach to demand generation.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Tomorrow People

NOVEMBER 11, 2024

When it comes to account-based marketing (ABM), personalization is not just a nice thing to have – it’s the driving force behind successful campaigns. This is one reason some marketers struggle to achieve the ROI they expect, despite the fact that 76% of marketers report higher returns with ABM compared to other forms of marketing.

Account Based Marketing 156

Account Based Marketing ABM ROI Personalization 156

Single Grain

APRIL 7, 2025

Launching an effective Account-Based Marketing (ABM) campaign on LinkedIn requires strategic planning and precise execution. LinkedIn ABM campaigns allow you to focus your resources on the accounts most likely to convert, creating tailored experiences that speak directly to their specific needs and challenges.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Linkedin 52

Martech

MARCH 28, 2025

MAPs also face the challenge of distinguishing themselves from other tools with overlapping functionality, such as email marketing platforms, multi-channel marketing hubs, ABM platforms, journey orchestration platforms and CDPs. It’s also a problem for marketing teams trying to get the money for a MAP system.

Marketing Automation Services 103

Marketing Automation Services Marketing Management Multi-Channel Vendors 103