Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result. What does this mean for your organization?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team?

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news?

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ABM software tools tend to have similar capabilities and characteristics.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Its about building GPT-native sales teams.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. The goal is to draw in interested prospects organically by providing the information they need to move through the sales funnel.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. What Are Sales Acceleration Platforms?

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Single Grain

APRIL 17, 2025

While LinkedIn provides a powerful platform for ABM execution, the most effective campaigns coordinate LinkedIn efforts with other channels to create a cohesive, multi-touch experience for target accounts. But how do you create a seamless connection between all these channels? AI-powered tools like Karrot.ai

Multi-Channel 52

Multi-Channel Account Based Marketing Multi-Touch Attribution ABM 52

Webbiquity

NOVEMBER 21, 2024

B2B marketing demands have changed dramatically since 2020 as business buyers shifted away from traditional sales meetings toward digital-first interactions. Marketing teams that are finding success have moved past conventional tactics by embracing new technologies and methods.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

sagefrog

DECEMBER 3, 2024

Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape. It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. Improved Data Management: Applications that ensure data accuracy and consistency across the company. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Martech

AUGUST 19, 2024

Sales and marketing alignment : ABM fosters stronger collaboration between sales and marketing teams, aligning them toward common goals. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

Zoominfo

AUGUST 27, 2024

The platform supports the integration of these insights directly into CRM and marketing automation systems, ensuring that marketing efforts are aligned with sales strategies for improved lead conversion rates. Platform features including email marketing, lead scoring , and campaign management.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Leads who have shown genuine interest in your product or service form the foundation for future sales opportunities. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline. Prioritize SEO.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention. Outsourcing improves response times.

Enterprise Management 165

Enterprise Management Marketing Management CRM Service 165

Zoominfo

SEPTEMBER 24, 2024

These could be anything from website visits, content engagement, and social media interactions, to more advanced sales signals like changes in a company’s leadership, financial performance, or public statements from executives. To maximize effectiveness, marketers should map key signals to specific points in the sales funnel.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

APRIL 15, 2025

Processing. The marketing analyst’s role, in part, will be to manage and oversee automated processes. These have always been core intentions of the analyst role yet too often they were sidelined due to the time-consuming and cumbersome processes required to gather data and produce results.

Marketing AI 126

Marketing AI Enterprise Management Work Management Multi-Channel 126

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns.

Multi-Touch Attribution 118

Multi-Touch Attribution Marketing Attribution Marketing Analytics Tools Multi-Channel 118

Martech

JANUARY 2, 2025

So, in many ways, RMNs are leading the charge in bringing together different online and in-store channels. In 2025, look for AI to help automate the processes and workflows behind these experiences. Thats because customer data connects these multi-channel experiences and digital ads, and it has to be managed in a privacy-compliant way.

ROAS 119

ROAS Media Funnel Advertising Advertising Funnels 119

Inbox Insight

APRIL 8, 2025

Todays buyers also chart their own course, delaying direct conversations with sales teams until they’ve conducted extensive independent research. Despite these changes, many organizations are still clinging to outdated tactics, focusing on lead generation rather than guiding prospects through a trust-building process.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Marketing Funnels 52

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. But the WPO approach is more popular than ever.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Align and Build Ongoing Partnerships with Sales.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. Reduce risks by removing a lot of the guesswork from your processes and strategies. How Does the Predictive Analytics Process Work? What is Predictive Marketing Analytics? Source: HubSpot.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Webbiquity

DECEMBER 13, 2021

Here are some of the best end-of-year deals, across SEO, lead generations, project management, and other task areas. Customer Service Management Tools. Project Management Software. The post End-of-Year Martech and Business Software Sales appeared first on B2B Marketing Blog | Webbiquity. The Dates: December 6-20.

Marketing Management 312

Marketing Management Software Business Salesforce.com 312

Salesforce Marketing Cloud

APRIL 10, 2025

In this blog, Ill cover four essential steps to unlock the full potential of AI agents and transform both your customer and service rep experiences. Service strategies fall into one of three models and are primarily dependent on the complexity of your organizations cases, and the potential blending of sales and commerce.

Enterprise Management 106

Enterprise Management Work Management Service Multi-Channel 106

sagefrog

FEBRUARY 3, 2025

Its about delivering that message at the right time, through the proper channels, and in a way that resonates with key decision-makers. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. helps SDRs create multi-touch sequences that combine email, calls, and social outreach.

Marketing AI 105

Marketing AI Work Management Tools Marketing Management 105

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever.

Loyalty 327

Loyalty Lead Ranking Lead Scoring Budget Programs 327

Marketing Insider Group

JULY 27, 2020

This means you can apportion more of your budget toward your most effective channels. Your customer journey and your lead generation and nurturing process will help you determine which attribution model is best for your business. Marketing attribution is a process by which marketers identify the actions that are driving revenue.

Marketing Attribution 362

Marketing Attribution Multi-Touch Attribution Marketing & Strategy Marketing Strategy 362

SalesIntel

APRIL 24, 2025

Your B2B sales pipeline isn’t wishing well. Below are 10 battle-tested pipeline generation ideas that will help you build a predictable, scalable, and high-performing sales funnel. It helps sales teams detect early buying signals before a prospect even reaches out. A healthy pipeline requires more than luck.

Sales Management 40

Sales Management Top of Funnel B2B Sales Account Based Marketing 40

Webbiquity

OCTOBER 23, 2024

Key considerations include: Understanding the Buyer’s Journey : There are often multiple stakeholders and longer decision-making processes involved in B2B purchases. Leveraging Multiple Channels : Utilize a variety of channels to reach your audience. A multi-channel approach allows for broader reach and engagement.

Webinar Metrics 169

Webinar Metrics CMS Development Top of Funnel Industry CMS 169

Marketing Insider Group

AUGUST 30, 2021

Using a content calendar template is a good way to start the process. And content marketing teams rely on these to plan campaigns out across different channels and tactics. It’s easy to dismiss content calendars as another ball to juggle rather than a valuable tool to help you manage your content. Quick Takeaways.

Template 363

Template Top of Funnel Enterprise Management Work Management 363