Direct Response Coach

JUNE 24, 2014

The online marketing world sure has a lot of experts. Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. appeared first on McCarthy and King Marketing.

Online Marketing 100

Online Marketing Landing Pages Link Building Mobile Marketing 100

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

KEO Marketing

MAY 10, 2017

There is no silver bullet for success in marketing. When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns.

Online Marketing 54

Online Marketing Paid Search Agency Marketing Strategy Marketing & Strategy 54

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Is your website secure, quick, and mobile-friendly?

Design 278

Design SEO Keywords Marketing Analytics Tools 278

Webbiquity

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Celebrants go online at atypical times.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Valasys

JUNE 10, 2024

It’s simple math: catering to international audiences can help your e-commerce website reach more customers than would be possible through a purely local marketing effort. Luckily, if it’s always been your dream to go this route, it may not be as hard as you initially thought to start serving an international online market.

Cross-Selling 40

Cross-Selling Bandwidth Mobile Marketing Guidelines 40

Navigate the Channel

NOVEMBER 10, 2023

The newest online marketing tools and the most bloody online marketing battles are both focused on local audiences. Marketers in general have discovered that the wide net strategy of marketing is all but dead. Overall, companies will spend more than $2 billion specifically for local online video.

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. What Are SERP features? So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

JULY 15, 2020

Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . These four marketing trends might help you reach your customer base in this continuing uncertainty.

Paid Content 271

Paid Content Trends Planning Cost Per Click 271

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. Focus on Mobile Advertising. Final Thoughts.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Overall, research available options and choose the ones that are most relevant. Optimizing For Mobile. Local Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Improving On-Page Search Rankings With so much pressure to adapt to an AI marketing strategy, it can feel overwhelming where to start. Mobile-friendly sites will show up higher in search results. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Contact us today or request a free marketing consultation!

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. So if the survey finding that the median of annual interactive marketing budgets is $7.19

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Outbrain

FEBRUARY 26, 2019

Similar, yet completely different – that’s how to describe the process of marketing your website versus your mobile app. While the basic skeleton of website and app marketing looks more or less the same, get a bit closer and you’ll see there are significant differences in format, user behavior, customer funnel, strategies, and KPIs.

Mobile Marketing 33

Mobile Marketing Marketing Websites Advertising Agencies Planning 33

KoMarketing Associates

APRIL 24, 2018

Although the majority of marketers believe that their ad campaigns are fully integrated and effective, previous research suggests that many customers disagree. To take a closer look at the disconnect, we spoke to Bethany Gostanian, VP of Research at Kantar Millward Brown. How can marketers improve their online targeting efforts?

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

NOVEMBER 15, 2018

When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient. Imagine building out an editorial calendar without having done keyword research first. It all seems simple, right? Not so much. Final Thoughts.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

JULY 28, 2016

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. It has evolved into a complex strategy that involves research, analysis, and testing as each website requires a personalized approach. Mobile SEO Isn’t Important. “Oh, It’s All About the Content.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. Results from our latest all-industry ad campaign research indicated that smartphones take up 68% of the device share compared to desktops.

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Direct mail? Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

SEPTEMBER 1, 2015

The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. Session Date : Tuesday, September 29 th 10:45am EST. Session Overview : Truly effective keyword research goes beyond the numbers game of targeting frequently searched terms. Pubcon Las Vegas 2015.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Webbiquity

JANUARY 23, 2018

This software is especially useful for online businesses who sell products and/or services that will require maintenance and management down the line. The best CMMS software on the market comes with a variety of features to help your managers streamline management and maintenance actions. Designated mobile app. FTMaintenance.

Enterprise Management 186

Enterprise Management Work Management Marketing Management Software 186

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

MAY 19, 2015

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Google is Serious About Mobile.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

Go Beyond SEO

SEPTEMBER 24, 2020

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. The Trends You Can’t Ignore: Online Shopping Craze. Research shows that Coronavirus has turbocharged a shift to e-commerce business for many Americans. billion online during the second quarter of 2020 alone.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Go Beyond SEO

JANUARY 23, 2024

Understanding SEO & SEO service for small business options If we dive into the vast world of digital marketing, we can’t help but shine a spotlight on a term on everyone’s lips: SEO. At its core, search engine optimization (SEO) is our secret sauce for elevating a brand’s visibility online.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

KoMarketing Associates

MARCH 24, 2015

While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? . What Are Digital Marketing Plans? Contact Us. . Let’s break it down.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

KoMarketing Associates

MARCH 17, 2015

For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here specifically. Knowledge Graph Example: Third, the continued adoption of mobile device usage for web browsing ultimately changes the way searchers want to consume information, particularly when searching.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers.

Planning 118

Planning Content Marketing & Strategy Youtube 118

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. To learn more and gain further insight into the report, we spoke to Lisa Murton Beets, research director at the Content Marketing Institute.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174