Marketing Insider Group

DECEMBER 18, 2019

The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Mix surveyed B2B folks working in professional and business services, technology, advertising and marketing, health and life sciences, manufacturing, finance and insurance, and other areas of B2B business.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Martech

JANUARY 2, 2024

Cleaner customer data coming in means this same data will be ready for activation (engagement, conversion) and reporting will be both quicker and automated. Conversely, campaign naming is critical, as they can be very helpful when sorting reports, etc (more on that below). Properly format campaign naming and UTM tagging.

Ideal Customer Profiles 112

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 112

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Seismic

MARCH 26, 2024

According to a 2018 report, nearly 70% of companies use some degree of blended learning in their training programs. E: How do you determine what mediums to use in your blended learning? I like to start with a survey to gauge how effective training has been for learners before we make changes.

Peer-to-peer 118

Peer-to-peer Effectiveness Training Advertising Mediums 118

Martech

NOVEMBER 9, 2022

In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Also, HubSpot also reported that 18% of U.S. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. .

Advertising Channels 130

Advertising Channels B2B Marketing Planning B2B 130

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. as users reported issues with the UI, video quality, and customer support. Customers reported a range of issues with performance, ease of use, and support. Presenting results of original research is often a strong draw. Pricing: $499/$699/$999 per year.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SmartBrief - Marketing

MAY 3, 2024

AI is helping to spur OOH’s momentum “Out of home drives higher recall, higher engagement, and is more trustworthy than any other medium,” said OAAA President Anna Bager well into her keynote , and proceeded to outline some of the poll and survey results that proved that OOH is having its “moment.”

Marketing AI 75

Marketing AI Advertisements Advertising Guidelines 75

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. according to 46%, 43% and 42% of those surveyed, respectively. According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

Martech

JUNE 7, 2023

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. ROI risk without returns. What’s causing it?

SMB 97

SMB Paid Search Agency Advertising Mediums Software 97

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Advertising decision makers of companies with less than 200 employees participated in a 15-minute survey to understand their needs and top pain points within the digital advertising landscape. Four universal digital marketing pain points.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Martech

JANUARY 8, 2024

While the changes don’t impact things like source, medium, or campaign, and are currently only available with Safari Private Browsing mode, they do modify tracking appendages from ad platforms to ensure that users cannot be identified at an individual level. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech!

Analytics 126

Analytics Privacy Privacy Policies Privacy Protection 126

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. percent of survey respondents use email as a primary way of building deep connections with audiences, while another 34.6 Yes: 87.2%.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Martech

MAY 19, 2022

Iterable’s latest funding round occurred in June of 2021, which was reported to be $200 million. In total, Techcrunch reports the company has attracted $342.2 Meanwhile, Sendinblue’s latest funding round, a reported $160 million, occurred in September 2020. Take the 2022 MarTech Replacement Survey today! Let us know!

Marketing Report 109

Marketing Report Email Marketing Enterprise Management Work Management 109

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024. This might explain why they’ve spent so little on marketing this year.”

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI. million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I’m not going to rehash the entire report in this post. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Read research from our free Small and Medium Business Trends Report. We surveyed 2500 growing businesses around the globe. In our latest Small and Medium Business Trends Report , we found out that 72% of SMBs are optimistic about the future of their business. We surveyed 2500 growing businesses around the globe.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Champion Communications

MAY 16, 2023

Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. Take a look at our key takeaways from the report: Securing coverage Crafting the perfect pitch is vital to getting responses from journalists and securing top-tier media opportunities.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. However, 84 percent of total respondents believe that video is the most effective medium to get a client’s brand message across. Optimizing Marketing Video Content.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

Salesforce Marketing Cloud

DECEMBER 15, 2021

With 2022 just around the corner, we looked to the fifth edition of our “ Small and Medium Business Trends Report ” for clues as to what the new year will hold for growing businesses. Growing SMBs (small and medium businesses) responded by offering as much flexibility as possible. See trends. See trends.

SMB 98

SMB Work Management Business Paid Search Agency 98

chiefmartech

APRIL 10, 2021

AgileSherpas and Forrester just released their new State of Agile Marketing 2021 report, and it reveals an important milestone: for the first time, the majority (51%) of marketers surveyed reporting using agile marketing methods in their work. This is up from 42% in last year’s report and 32% in 2019.

Work Management 97

Work Management Marketing Management Forrester Advertising Mediums 97

Salesforce Marketing Cloud

MARCH 2, 2022

To take the pulse of the industry, we surveyed more than 2,500 small and midsize business owners and leaders across the globe to answer questions about the future of entrepreneurialism in the latest edition of our Small and Medium Business Trends Report. Get insight from 2500+ small and medium businesses worldwide.

Small Business Marketing 98

Small Business Marketing Statistics SMB Business 98

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Download the full MarTech Intelligence Report : Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide. What it is.

Touchpoints 100

Touchpoints Gartner Word of Mouth Loyalty 100

ClickZ

APRIL 18, 2020

Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Here’s what the survey discovered: 45% are closely seeing ads. Addressing the new normal.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Every minute, people upload around 300 hours of video to the site.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Marketing Insider Group

OCTOBER 21, 2021

Content Marketing Institute annual survey on Content Marketing Trends. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. The second bug trend is AI-generated content.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

JUNE 13, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. He’s the paid marketing manager at a medium-sized US company. How we can improve tracking or analytics or reporting. Today we’re talking to Anson Li. How did you get into marketing? There’s a lot more about it.

Paid Search Agency 96

Paid Search Agency Verticals eCommerce Privacy 96

Zoominfo

MAY 22, 2020

Akamai’s survey didn’t address what might be among the least sensitive data: professional information about individuals, such as job title or corporate email address. Salesforce surveyed more than 6,700 consumers and business buyers worldwide. Figure 2 : Consumers said financial information was the top type of personal data to protect.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Martech

MARCH 1, 2024

Year after year, survey after survey, leads were number one. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Staples, for instance, operates a successful rewards scheme targeting its small-to-medium business clientele.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. 73 percent say intent accelerated their pipeline.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

JANUARY 3, 2022

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. More than ¾ of marketing operations department members have marketing titles, according to the report.

Digital Asset Management 121

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 121