Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Or as the Verge put it : “Instagram is focusing on becoming TikTok.” The First Era of Social: The News Feed.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Knowing how to stand out, while engaging with audiences is crucial. billion USD.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

Webbiquity

MAY 20, 2021

As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. Social media marketing has been a distinct discipline for more than a decade. you’re happy doing your marketing work. Contributed post.

Social Media 298

Social Media Ad Building Media Business 298

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. It’s no surprise that Instagram is the go-to network for influencers. What is Instagram influencer marketing, anyway? Well, now’s the time to learn!

Paid Content 108

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 108

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. Algorithms, particularly on Instagram and TikTok , increasingly emphasize the power of discovery.

Content 109

Content Advertising Agencies Social Media Webinar Metrics 109

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. How do they use these channels? Just be careful how you do it.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. How do they use these channels? Just be careful how you do it.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

ClearVoice

AUGUST 16, 2021

Recently, we’ve discussed best practices for Twitter , so let’s dive into the Hashtag best practices for Instagram. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post. As a content marketer, you’re aware how real-time posting is reactive and cumbersome.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Anyword

DECEMBER 16, 2021

If you are an Anyword user, then you probably know how much we love quotes – they appear as our AI copywriting engine turns out multiple versions of high conversion copy. They give us valuable lessons about another one of our professional areas of interest: Instagram captions. Are Instagram Captions Essential?

Copywriting 98

Copywriting Marketing AI Lead Scoring Lead Ranking 98

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Know who you want to reach and you can be successful in planning how you want to reach them. Defining your target audience sounds simple, but can be a challenge for marketers. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram?

Social Media 122

Social Media Media Viral Marketing Demographics 122

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed.

Social Media 135

Social Media Media Curation Twitter 135

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. So, let’s ensure that you’re taking advantage of TikTok stories in your marketing efforts by understanding this new feature and how you can use it. How to Use TikTok Stories?

Social Media 83

Social Media Ideal Customer Profiles Work Management Interactive Marketing 83

Sprout Social

JANUARY 31, 2024

Especially when performance is tied to the ever-changing YouTube algorithm. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is.

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. How we analyzed TikTok performance.

Marketing & Strategy 112

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 112

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. Know Your Audience.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Twitter 94

Twitter Marketing AI Advertising Agencies Effectiveness 94

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. How do you get more views and followers on TikTok? On that note, how do you get more people to discover your content in the first place? What is the TikTok algorithm? How does the TikTok algorithm work?

Keywords 121

Keywords Video Marketing Social Networks Social Media 121

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. Reels account for almost 20% of the time people spend on Instagram.

Buy 114

Buy Video Marketing Template Social Media 114

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? What will you do if you need to go FULL virtual?

Trends 157

Trends Planning Work Management Contingency Planning 157

Brandpoint

JUNE 6, 2023

How did you get started in social media management, and what led you to Liquid I.V.? I was working on their Customer Support team but was handling all community management on Facebook + Instagram. I was working on their Customer Support team but was handling all community management on Facebook + Instagram.

Social Media 118

Social Media Media Work Management Communities 118

Buffer

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Part I: Inside the Facebook algorithm.

Social Media 111

Social Media Media Social Networks Linkedin 111

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Sprout Social

DECEMBER 5, 2022

Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. sproutsocial.

Social Media 139

Social Media Media Privacy Transparency 139

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” So how does the new algorithm work, exactly?

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Buffer

JULY 14, 2022

This article from Social Status posits that this belief is thanks to the idea that platforms like Twitter and Instagram purposely limit the reach of posts scheduled with third-party tools to get people to use their native scheduling capabilities – but there’s no evidence to support this. What does this mean for you?

Social Media 77

Social Media Media Paid Search Agency Twitter 77

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise.

Social Media 98

Social Media Advertisements Advertising Trends 98

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? And how does your product or service fit into the solution?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

Brand Identity 123

Brand Identity Branding FAQ Social Media 123

Sprout Social

MARCH 31, 2022

Trying to decide between Instagram Reels vs. TikTok? Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. How-tos and tutorials. This signals a huge window of opportunity for marketers and advertisers. What are Instagram Reels? Skits and memes.

Video Marketing 119

Video Marketing Best Practices Cross-Selling Social Media 119

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? During this time, Instagram’s userbase was growing rapidly, and hashtags were critical on that platform. Learn how along with hashtag best practices on the platform.

Facebook 98

Facebook Practices Best Practices Privacy 98

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. Does this line up with whatever’s on your team’s horizon? What will our customers want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118