Outbrain

OCTOBER 3, 2021

Sometimes the best content and targeting won’t be enough to meet your goals without the correct Conversion Bid Strategy implementation. You may already be using Conversion Bid Strategy for your Outbrain campaigns, but you’ve only gone semi-manual, or you may not have tried it yet at all. What is Conversion Bid Strategy?

ROAS 32

ROAS Automation CPA Cost per Acquisition 32

The Point

JULY 13, 2022

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

Outbrain

FEBRUARY 16, 2022

Outbrain is very excited to introduce its latest innovation to the world of adtech: Engagement Bid Strategy (EBS), the automatic AI-based campaign performance optimization tool, and the first of its kind for native advertising. Want to learn more about Engagement Bid Strategy? What makes EBS so unique?

Optimization 40

Optimization Top of Funnel Paid Search Agency Campaigns 40

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. The safer play — though it’s not easy by any stretch of the imagination — is to improve your strategies for attracting and converting prospects outside the Amazon ecosystem.

PPC 281

PPC Paid Content eCommerce Allocation 281

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. I am trained with MarTech content.

Paid Content 102

Paid Content Campaigns Allocation Marketing AI 102

Outbrain

JULY 22, 2020

If you’re a performance marketer, affiliate marketer, or general all-round digital marketer with some experience and savvy using Outbrain, then we are excited to host a webinar about a new feature that will help you do your most important job: optimizing towards conversions. Introducing Conversion Bid Strategy!

Webinar Metrics 26

Webinar Metrics Features CPA Cost per Acquisition 26

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. Review suggested keywords carefully before you choose to bid on them. You can also bid based on the user’s device.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. Dig deeper: Bid shading costing advertisers $6.6 Using AI, Scibids makes it possible to use DSPs’ custom bidding function.

Marketing AI 119

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 119

Marketing Insider Group

JULY 11, 2023

Here we give seven strategies to guide your online advertising. Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. So, what really works?

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. Bidders were able to view vehicles and bid in real time. billion in 2023 to $3.09 billion by 2028. The show was livestreamed on Sept.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. The post The latest AI-powered marketing tech releases appeared first on MarTech. In 2021, Big G paid $26.3

Paid Search Agency 112

Paid Search Agency Planning Touchpoints Mobile Advertising 112

Martech

OCTOBER 6, 2023

The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Additionally, you can share this data with linked Google Ads accounts for re-marketing and bid optimization. Data redaction. Why we care. Get MarTech! In your inbox.

Features 128

Features Marketing Analytics Tools Google Demographics 128

Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. Advertisers submit bids based on their targeting criteria and budget, and the highest bidder wins the opportunity to display their ad.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Martech

FEBRUARY 26, 2024

Department of Justice, which has accused it of unlawfully monopolizing the search market. SA360 is a platform for managing large search marketing campaigns across multiple search engines. SA360 also offers automated bidding through bid strategies. antitrust law. What is Search Ads 360? What the DOJ is saying.

Paid Search Agency 110

Paid Search Agency Google Companies Mobile Advertising 110

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. What’s new?

Features 98

Features Google Ads ROAS 98

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

SEPTEMBER 27, 2023

Furthermore, as your best-selling items are most likely to go out of stock, this adversely affects the bidding algorithm as Google’s latest signals perceive these products as live but unproductive, pushing them down the priority list when they are back in stock. Automated bidding: Optimize your bidding strategies to maximize ROI.

Cost Per Click 110

Cost Per Click Google Optimization CPC 110

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing? Reading time: 5 minutes.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. Here are some ways Khetan recommends marketers prepare their digital strategies for the future.

Peer-to-peer 134

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 134

Valasys

APRIL 10, 2023

PPC (Pay Per Click) for digital marketing helps you show up in front of the right audience, get higher conversions, and increase brand awareness. It is a targeted marketing strategy enabling businesses to reach customers in specific geographies and driving traffic to their website or physical location.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? After all, brand competition spurs innovation and refines strategies, inspiring constant improvement and the pursuit of excellence. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Spiralytics

JUNE 10, 2018

Search advertising is essentially a competitive game in which marketers and advertisers continuously optimize their strategies in attempts to outrank each other. AdWords is Google’s search advertising platform, which allows you to manage search ad campaigns.

Adwords 84

Adwords Optimization Keywords Campaigns 84

Martech

APRIL 5, 2024

This change could impact the performance of ad campaigns, especially if those conversions are used alongside Smart Bidding strategies. This includes conversions within linked advertising accounts. Universal Analytics audience lists will be closed. API requests associated with Universal Analytics properties will fail.

API 114

API Analytics Google Marketing Analytics Tools 114

SmartBug Media

JUNE 12, 2023

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Unbounce

DECEMBER 4, 2021

Automated ad bidding is one of the most powerful tools available to digital marketers today, and thanks to machine learning, you can now harness its full potential. Not only will automated ad bidding help you make your campaigns more visible online, but it will also save you a bundle of cash along the way.

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

QuanticMind

SEPTEMBER 8, 2023

Today, we’re digging into how marketing teams can maximize their return on ad spend (ROAS) by making adjustments to their target ROAS bidding strategy. We’ll explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.

ROAS 93

ROAS Spending Advertisements Advertising 93

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Table of contents What is search marketing? billion per day.

Search Marketing 130

Search Marketing Paid Search Agency Planning PPC 130

Directive Agency

JUNE 24, 2022

The use of machine learning through Google Smart Bidding promises easy and effective bidding, and it isn’t just for retail businesses. Google’s Smart Bidding is able to be used incredibly effectively by B2B/SaaS clients as well. For example, say you are bidding on “cybersecurity software” terms.

Marketing Budget 52

Marketing Budget Lead Ranking CPA Cost per Acquisition 52

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Choozle

NOVEMBER 14, 2023

Additional studies show that just five percent of a brand’s audience is “in market” at any given time. So doesn’t it make more sense to use paid search at all three stages of the marketing funnel? It tracks metrics through the entire marketing funnel to assess campaign performance, from reach all the way down to revenue.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Keep reading — trust us. Let’s dive in.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Catch up with us, we would love to help!

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Sharpspring

AUGUST 10, 2021

Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Users conduct searches for a variety of reasons and it’s up to you to understand those reasons and motivations to optimize your digital marketing strategy.

Intent 115

Intent Planning Tips Long Tail Marketing 115