Trade Press Services

MARCH 4, 2024

By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

B2B Marketing Directions

DECEMBER 20, 2020

Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected. These research findings show that marketing performance measurement is still very much a work in process.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Vision Edge Marketing

NOVEMBER 15, 2018

You have data that represents the following: prospect name, request for proposal date, deal size, deal status (won or lost), marketing channel (website, trade shows, digital, etc.), marketing touches (demo, phone calls, online chats, email, etc.), and marketing content (white papers, customer testimonials, thought leadership articles).

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form. Content Marketing Strategy is well-organized and clearly written.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Sana Commerce

MAY 2, 2022

Just as B2C businesses have long needed to ensure a mobile-friendly experience for shoppers, B2B marketers need a mobile-first approach that includes a friendly website for mobile browsing that’s responsive and fast-loading, with simple navigation. Find the right marketing mix. White paper: E-Commerce for Marketers.

Trends 52

Trends B2B Marketing Planning B2B 52

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. We live in a world wherein a multitude of marketing tactics and channels are used by organizations to engage with their customers.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. So what are the SEO performance metrics your B2B organization should consider?

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Sword and the Script | B2B

SEPTEMBER 17, 2020

Only about one in five marketers (18%) runs campaigns for more than six months and 20% report on results beyond six months. That’s always the case in B2B marketing , no? As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. There’s a lot of downsides to this too.

B2B Marketing 97

B2B Marketing Marketing Budget Advertising Agencies Allocation 97

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Vision Edge Marketing

NOVEMBER 12, 2013

Content marketing looks more like publishing, where you serve as the architect of useful and compelling information that will inform, educate, engage, and entertain customers and prospects. Content marketing is part of the marketing mix, not a substitute for it. . Initial triggers that lead to first contact .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Navigate the Channel

NOVEMBER 2, 2022

Even academics who study public relations and everyday public relations practitioners offer little consensus on how public relations exists within an organization or business and its marketing efforts, but they can agree that PR matters. It’s separate from a marketing plan but should support marketing efforts.”.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

SnapApp

MARCH 27, 2014

So many in fact, that it can be difficult to determine which tools work best for your organization. What’s even harder to determine is what new marketing initiatives you need to add to your marketing mix. At SnapApp, we have companies of all sizes adding interactive content into their marketing mix.

Paid Search Agency 48

Paid Search Agency Interactive Marketing Content Marketing Companies 48

NuSpark Consulting

SEPTEMBER 7, 2016

Over time, he’ll come to know, like and trust you, seeing your organization as one that can help him to succeed. v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. Where does the CIO find information?

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Conversions from organic search engine traffic. Conversion rate from organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Martech Advisor

NOVEMBER 21, 2019

From publishing the bestseller, The Life-Changing Magic of Tidying Up , to visiting American homes in her popular Netflix show Tidying Up With Marie Kondo , Marie Kondo’s minimalist approach has inspired has to declutter, organize, and experience joy and peace in their homes and relationships. How can Marketers use the KonMari Method?

Marketing Strategy 73

Marketing Strategy Marketing & Strategy Budget Programs Organic Leads 73

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Account-based marketers don’t concern themselves with lead quantity.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

SmartBug Media

OCTOBER 31, 2019

Content advertising, an important part of the marketing mix, combines content marketing and PPC campaigns. By the end of this post, you’ll have a better understanding of how you can combine the two approaches to amplify your marketing into a beautiful synergy of visibility engagement that ultimately results in more sales.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). So you will need to do some work with your report filters. Salesforce AppExchange Apps. Even spread.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

NetLine

APRIL 19, 2019

How does content marketing fit into your overall marketing strategy? . As an organization that is working to develop a software category, thought leadership is a huge focus of our content strategy. Recent advancements in technology have led to a huge shift in how organizations manage their contracts.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Valasys

APRIL 10, 2020

ITSMA defines account-based marketing as follows: “Treating individual accounts as a market in their own right.”. Building a personalized account-based marketing strategy is all about marketing to a whole organization rather than an individual. Read more on How to Build and Develop Email Lists for B2B Marketing.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. &# Because with community comes more revenue, higher retention and lower costs.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

SmartBug Media

NOVEMBER 10, 2021

Do not conflict with goals that might be set by another organization in the company. If so, you can emphasize the trade agreements like the United States Mexico Canada Agreement (USMCA) in your marketing mix. White papers. Relevant: Ensure the goals you set are relevant to the overall goals of the business.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Types of B2B Content.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”. Executing Across Channels.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts. Reference competitor’s success.

RSS 48

RSS Marketo Correlation Paper 48

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

SnapApp

JUNE 4, 2014

Events are a critical part of your marketing mix. They offer a chance for face-to-face dialogue with your audience, in a way that’s not possible with the rest of your marketing tools. When attendees show the slightest interest, most of the time, the conversation usually starts with, “Let me tell you about our organization”.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Adobe Experience Cloud Blog

JUNE 13, 2012

According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements. That means it’s more important than ever to include custom content in your overall marketing mix. 2: Make Every Employee a Content Creator.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

JANUARY 24, 2012

For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

LeadSquared

NOVEMBER 24, 2015

We still need a little bit of online assistance for digital marketing. By looking at only message and GSM, you will be losing out on PPC and email marketing – two powerful tools required in the marketing mix for any company. What are the best practices in digital marketing for a B2B company? Question 2.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Heinz Marketing

JUNE 24, 2019

But now more and more markers, more and more companies, are realizing that that needs to be a defined and measured and a prominent part of their marketing mix. But now more and more markers, more and more companies, they are realizing that that needs to be a defined and measured and a prominent part of their marketing mix.

Top of Funnel 59

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 59

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. But B2B marketers need to broaden their thinking when it comes to SEO.

Organization 120

Organization SEO Practices Best Practices 120

The ROI Guy

OCTOBER 11, 2010

Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40