The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Sprout Social

MARCH 25, 2024

Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. As a result, you’ll attract more qualified leads and boost visibility among your target audience , ultimately translating into higher ROI for your business.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral.

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

JANUARY 9, 2023

Sharing content that’s appealing to your target audience is more likely to be shared or go viral. Every successful business has a high domain authority, ultimately generating more traffic and leads to their website. appeared first on Marketing Insider Group. Focus On Your Audience. Update Old Content. Share Your Content.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Also, make sure you use Google Trends alongside other marketing tools. Don’t worry — we’re here to help you out.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform. What do their marketing campaigns entail?

Social Media 318

Social Media Organization Media B2B 318

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year.

Digital Asset Management 132

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 132

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth.

Product 110

Product Top of Funnel Sales Qualified Leads Churn Rate 110

Contently

DECEMBER 21, 2022

But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S. Well, “viral” in 1939 terms. Rudolph could lead the reindeer sleigh team! The Marketing Original Story.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. This leads to organic growth and increased adoption. What’s the future of PLG? Who’s doing it right?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Hot Topics of this Episode Include: How marketing leaders can inspire, motivate, and retain top talent. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Oktopost

DECEMBER 1, 2022

Want to hear more from renowned B2B marketing leaders? Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. Hot Topics of this Episode Include: Why businesses are turning to corporate troll marketing. YouTube.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

PFL

OCTOBER 26, 2021

Whether it’s a segment of your collected leads or a sales-driven personalized step, marketers can drive significant individual attention by enabling sales staff to personalize a step in the sequence. The post ‘Orchestrated Serendipity’ and the Viral Marketing Campaign appeared first on PFL.

Viral Marketing 98

Viral Marketing Campaigns Segmentation Marketing 98

Optinmonster

FEBRUARY 21, 2024

While driving traffic to your blog posts via your email list won’t directly result in new leads, it’s another good way to boost traffic to your new content and build up momentum. Besides, your blog content is really important for nurturing your leads and turning them into customers. However, Emil didn’t stop there.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. The best growth hackers will be skilled in a range of areas.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Lead Generation? How Do I Find Keyword Opportunities?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. The total impressions are represented under the Viral tag.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. However, by no means should all content marketers seek to emulate them. FuckJerry was a meme juggernaut.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

illumin

FEBRUARY 13, 2024

Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. The lead-up to this ad was equally funny, with Michael Cera spotted in public with massive bags of CeraVe products for, at the time, no understandable reason.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. With recent advances in marketing data analysis, analytics is poised to steal the show. Your content —and brand — go viral. Going viral pays. Diluting your brand’s perception in the market. Think about it. The Haynes Baked Beans ad tops many-a-list.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. marketing #socialmedia #videomarketing Click To Tweet. Document this.

Social Media 104

Social Media Video Marketing Media Tips 104

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Here are the four leading reasons why social media consistency matters. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence.

Social Media 110

Social Media Media Business Viral Marketing 110

Opt Intelligence

FEBRUARY 26, 2023

Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. Add hashtags, post, and engage with those comments to watch the new leads roll in! A free evaluation will set you up for success with lead generation ads on Instagram and Facebook. Ready to get started?

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

SocialPilot

JANUARY 5, 2024

Marketers have constantly been using social media hashtags to boost brand visibility. But lately, a lot of marketers feel that hashtags are obsolete and refrain from using them. Hashtags are the ticket for brands trying to get in the line for viral content. The negative impacts of hashtags marketing. It begs the question.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. This method is one of the most important strategies for LinkedIn marketing. Why it works : This establishes authority and generates leads for your business.

Social Media 157

Social Media SEO Cost Per Click Media 157

Buffer

APRIL 13, 2023

Leading weekly or biweekly social content brainstorming sessions. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Social media managers also need a deep understanding of analytics and how they connect to broader marketing strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

ClickZ

JANUARY 26, 2022

Millions around the world have caught on to this viral sensation of a game. In early 2021, the game went public and by December 2021 it had gone viral. We asked marketing leaders across the world why they think Wordle has been such a success. From a marketing perspective, why has Wordle been such a runaway success?

Viral Marketing 96

Viral Marketing Advertising Agencies Thought Leadership Opt-out 96

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 101

Social Media Features Media Curation 101