Anything Goes Marketing

JULY 20, 2007

Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. A site can now have multiple home pages depending on what search query was used to end up on your website. Is your website ready?

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 97

Paid Content Branding Brand Identity Top of Funnel 97

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

SendX

MAY 30, 2019

Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. By optimizing website and landing page traffic; conversion lifts will increase. E- Email Marketing. B- Buyer Personas. C- Conversion Architecture. What’s your plan? .

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. 72% are offering content marketing services.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Monetization This term relates to how publishers make money with content as well as other web-based initiatives. Content Marketing. Landing Page.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

ClearVoice

NOVEMBER 22, 2021

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content?

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Biznology

MARCH 12, 2012

Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing?

Landing Pages 80

Landing Pages PPC Paid Search Agency SEO 80

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B!

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Outreach

AUGUST 9, 2021

From sales teams that offer custom quotes, to marketing departments that want product messaging insights, call analytics technology helps your entire go-to-market team improve crucial customer conversations. Call analytics is the sales and marketing tactic of collecting and measuring call tracking and recording data for analysis.

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. A social media crisis is a decisive change from the norm. Click To Tweet.

Social Media 167

Social Media Work Management Marketing Management Media 167

Contently

JUNE 6, 2022

You’re not alone if you’re confused about the growing number of page types in the content marketing world. Although all of them have their own set of use cases, choosing the right one for your marketing needs can be difficult. converting site visitors on a piece of gated content.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. All results were from content that we (and others) had already written.

Microsite 103

Microsite Content Advertising Agencies Lead Ranking 103

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Old model of video marketing.

Rules 109

Rules Video Marketing Lead Ranking Paid Search Agency 109

Kapost

OCTOBER 31, 2016

Marketing technology is evolving at an incredible pace. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. What are the core tools that should go into a SaaS marketer’s arsenal?

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

NuSpark Consulting

MARCH 10, 2012

Was it written by internal staff, an outsourced tech writer, or a marketer? Landing pages and microsites are designed to generate leads. Avoid the marketing-speak, and explain why your prospects need your solution, and why they should buy from me. I did a search for Document Management Software.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Marketing Insider Group

FEBRUARY 28, 2013

Every day, we are seeing more overlap between marketing and technology. And between data and insights that lead to better marketing techniques. This post hits on all those topics and asks if Big Testing is the future of marketing. I wear two hats at the crossroads of marketing and technology. Between science and art.

Planning 100

Planning Work Management B2B Thought Leadership Marketing Management 100

Buffer

JUNE 14, 2022

This new feature would be the first time we'd venture beyond focusing on purely social media tools in our 11-year history. Start Page launched in October 2021. As a result, our best-performing new features have been shared by early adopters who've helped us shape and improve Start Page. percent of customers use it.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Content Marketing Institute

MARCH 15, 2018

Keeping up with what’s new and exciting in social media can feel like a sprint. Snapchat is boosting its inventory of advertising opportunities by expanding the ways sponsors use lenses. When turned on, Snap Map shares the user’s location – a boon for advertisers who can leverage the information. snapchat Click To Tweet.

Marketing AI 105

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 105

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . Why aren’t we all using interactive content? . Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

ClearVoice

NOVEMBER 27, 2019

A content level refers to the level of content in a brand hierarchy. You can use content levels to better understand the interconnectedness of the content you create for your brand. I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests.

Paid Content 93

Paid Content Branding Brand Identity Verticals 93

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Vidyard

MAY 3, 2015

How amazing would it be if a company knew exactly what you wanted without you having to ask or search? If you’re not segmenting your company’s website visitors and serving each persona custom content tailored just for them, why not? After all, video on a landing page can increase conversion by 80% !

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51

WebMarketCentral

JUNE 11, 2009

Given that, depending on whose numbers you trust, organic search accounts for 75-80% of all clicks while search ads get just 15-20%, it's fair to ask the question: with a limited online marketing budget (do you know anyone who has an unlimited budget?), why spend scarce dollars on paid search at all?

PPC 20

PPC Paid Search Agency SEO SEM 20