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How to make the most of your marketing work management solution

Martech

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

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Here’s the Answer: The SnapApp Knowledge Base

SnapApp

This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. We know that questions come up as you work to create unique experiences. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. What are the sections of the Knowledge Base?

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Thanks to COVID-19, More Companies Will Consider Remote Work in the Future

Biznology

The common routine of driving to the office has halted, and remote work has taken over. The option to work from home may become more prevalent for the future. The transition is jarring for everyone, with employers now re-evaluating their remote work policies and employees catching up. The Future of Remote Work.

Companies 104
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How to Create a Company Blog That’s A Go-To Resource

BenchmarkONE

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Without their knowledge and expertise, you put customer satisfaction at risk. You also need time, money, and resources to recruit replacement talent. Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service.

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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

They still need to act on the outputs — deciding, for example, whether the solution to persistently low CSAT scores is an overhaul of team processes or a tougher approach to human resource management. Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years.