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A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans

Salesforce Marketing Cloud

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? Automated surveys or feedback requests: How can you improve your organization’s customer service?

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AI-powered martech releases and news: Jan. 18

Martech

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.”

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How to Use Big Data to Improve Customer Service

Biznology

Next, you can create customer satisfaction surveys. No matter if it is your website’s knowledge base, live chat software, email support, or call center, always ask customers for feedback. For example, you could ask a customer whether your knowledge base article was helpful. Review email service reports.

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Increase Customer Retention & Renewals with HubSpot Service Hub and HubSpot Sales Hub

SmartBug Media

Features like help desk automation, a knowledge base, surveys (including net promoter scores, or NPS), ticketing, and customer portal service as effective tools to measure experience and to pinpoint what needs improvement. HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals.

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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. This knowledge can help create — FAQs Tutorial videos Knowledge-base articles.

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What Is Good Customer Service?

Salesforce Marketing Cloud

Find out how in the 6th edition of the State of Service report. Get the free report What is good customer service? Set up a help center (also known as a knowledge base ) and a customer portal , where customers can find the information they need. It’s also consistent, convenient, personalized, and empathetic.

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The Agency Perspective: State of Marketing Automation

Sharpspring

To learn more, we teamed up with Ascend2 , a leader in research-based marketing, to survey a panel of marketing professionals and marketing research subscribers on their current and projected use of marketing automation. This survey represents the opinions of the 95 marketing professionals who provide agency services.