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Using Industry Research to Fuel Category Leadership

Heinz Marketing

In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How do I get started?

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A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans

Salesforce Marketing Cloud

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? You can include a contact number or links to knowledge base articles so they know what to do next.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Types of knowledge to capture Benefits of knowledge management Knowledge management use cases and examples How to get started with knowledge management Get actionable customer service insights High-performing service organizations use data and AI to improve the customer experience. How much of it is duplicative?

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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. Do not expect the LLM to be your source of truth because it’s not your knowledge base.” And with good reason. What is an LLM?

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How to create a complaint management system to protect your brand reputation

Sprout Social

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Here is a report from Sprout’s Listening capability. Develop a help center Help your customers help themselves by creating a knowledge base.

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ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

ANNUITAS

The How … the New GTM Advisory Service Our significant base of transformational experience and our organizational focus on optimizing GTM execution differentiates ANNUITAS from other research and consulting firms. No other research and consulting firm has our unique base of insight and experience.

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The Scoop on TV Today from a Data/Research Exec’s POV

Insider Interviews

As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. Always wanted a solid definition of "Impression-Based Buying"?