2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls
FunnelEnvy
JANUARY 8, 2024
We’ll go over some research about what modern SaaS buyers are looking for in the sales experience. First of all, though, you should revisit the difference between sales and marketing before you revamp your strategies. The sales function truly begins when the marketing funnel increases demand generation.
Let's personalize your content