NBCUniversal launches comprehensive NBCUnified platform
Martech
JANUARY 7, 2022
Marketers will be able to reach consumers with deep knowledge based on the first-party data and insights that come from more than 230 million monthly users across all of NBCUniversal’s commercial channels. NBCUnified is made up of three main components – the NBCU ID, the Data Marketplace and Partner Integrations.
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