Navigate the Channel

SEPTEMBER 23, 2021

A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP). Prior to this point, the search engine has used bots to crawl and index sites to find individual web page results to include in the final SERP. The biggest?

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SERP Keywords SEO Search Marketing 119

Martech

DECEMBER 13, 2023

.” But with the mainstreaming of AI in marketing and SEO , Wix added AI capabilities to its SEO tools to increase access to SEO capabilities: Within the editor, the Create AI text tool allows users to generate keyword-focused copy intended for specific page types and intents.

CMS Development 111

CMS Development SEO Trends API 111

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters. Sometimes intent can cross over in different ways.

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Keywords Intent Resources Top of Funnel 88

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. If you have not already done a normal traffic drop analysis and ruled out the first three causes, then your time is better spent doing that first.

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SERP Paid Content Traffic Features 53

Conductor

MAY 27, 2020

Here are the rules: Keep URLs short. When creating content, writers must create an introduction that adds sufficient context keeping user intent in mind. It might seem to cost more in the short term, but in the long term, you’ll see your content rise to the top of every SERP. Create unique content for every page.

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SEO SERP Tagging Keywords 110

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

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SERP Case Studies Verticals Lead Scoring 72

Hubspot

SEPTEMBER 17, 2020

This means it’s both a high traffic and high intent keyword. As it turns out, frequency of messaging leads to higher levels of awareness and purchase intent. But it’s a good rule of thumb and a simple heuristic when thinking about capturing your target audience’s attention. Take, for example, a term like “form builder.”.

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Hubspot Marketing & Strategy Marketing Strategy SERP 101

Valasys

DECEMBER 5, 2022

And is there any technique or rule to follow for boosting traffic and sales through SEO-optimized content? Therefore, it is a race between e-commerce business owners to get the first position in the SERP ranking. We have mentioned everything from keyword intent research to posting blogs. Why do you need to do it?

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Traffic Optimization SEO SERP 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

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Top of Funnel Google Dwell SERP 66

B2B Marketing Insights - WE

MARCH 16, 2022

Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP.

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SEO Practices Best Practices Lead Scoring 98

Marketing Insider Group

DECEMBER 20, 2021

Most importantly, they make your overall content strategy more intentional by giving you a holistic view of your entire content library. Improve SERP rankings for certain topics. They provide insights that allow you to make informed decisions about existing content and future marketing activities. This is critical.

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Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. The immediate benefits that sitelinks offer lies in the increase in real estate on the SERP. This additional space on the SERP also helps to build trust and a positive reputation for your organization.

SEO 111

SEO SERP Domain Display 111

Martech

JANUARY 23, 2023

In a practical sense, that means when someone searches something like “best snowblowers” or “where to buy teak patio sets near me,” businesses are jockeying behind the scenes for position near the top of the resulting search engine results pages (SERPs). The reason for utilizing SEO as part of your search marketing strategy is simple.

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Search Marketing Paid Search Agency Planning PPC 129

Brandpoint

MARCH 13, 2023

Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand. Next, discover the gaps between search intent and your web content. Source ] Go for 10X content to gain SERP Once you have your keywords, use them to the max.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

ClearVoice

JUNE 21, 2022

How you win the SERPs is by sticking with your particular narrative throughout an entire article, and at the same time, fulfilling the intent of that query,” Reaves adds. Remember, your blog topics should match your audience’s search intent and answer their questions/problems (and present your product as the solution). .

SEO 111

SEO FAQ Content Work Management 111

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Good SEOs are responsible for helping their brands play by Google’s rules — which Google loves — while bad ones try to game the system. It’s a problem. As with every algo change, SEOs are rushing to update their strategies.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. It’s no coincidence that the majority of webpages ranking on the first page of SERPs contain H1 tags. Okay, so what’s the big deal?

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

KoMarketing Associates

MAY 13, 2020

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, to better understand the true meaning behind the user’s intent. Content for featured snippets is automatically pulled by Google from indexed webpages that Google believes matches the user’s intent.

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Features Google B2B Marketing Top of Funnel 165

DivvyHQ

JULY 23, 2019

When analyzing competitors, determine what they are doing properly (or doing poorly) to rank on the SERP, and try to make your efforts even more aligned with your target audience. Obtaining quality backlinks are another indicator of why or why not a competitor is ranking highly on the SERP. Tip 4: Perform Strategic Keyword Research.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Adobe Experience Cloud Blog

JANUARY 25, 2018

In particular, video is going to rule content creation, voice search will start to find its footing, and mobile results will take priority. Video is Going to Rule the Rankings. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. How can marketers start to prepare for this video-loving trend?

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Binary Demand

MARCH 1, 2024

Advanced AI algorithms: The platform’s AI algorithms should continuously enhance intelligence, employing deep learning techniques to fill data gaps and providing scoring mechanisms for first- and third-party intent data.

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Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. While there’s no hard and fast rules around this, detailed in-depth content is better able to answer users’ questions. 4 Keywords that match intent. 1 Top quality content. 2 Well structured pages.

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Google SERP Keywords Domain 52

RebelMouse

NOVEMBER 29, 2022

It’s possible that writing or hosting guest posts can be beneficial to users if they’re made with the intention of informing audiences rather than building out links strictly for SEO purposes. Is this topic saturated in the SERPs? What information provided will be unique and different from what Google has already ranked?

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Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

Valasys

MARCH 5, 2020

This is why Golden Rule behavior is embraced by most of the winning companies.”. Equally important is tracing the intent of the prospects to research. Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision.

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Paid Content De-duplication WOMM Top of Funnel 59

Optinmonster

DECEMBER 26, 2022

Organic search traffic generally brings in better qualified leads because in order to find your website in the first place, they were searching with high commercial or transactional search intent. When potential customers enter a search term, they see a search engine results page, or SERP. Get Started With OptinMonster Today!

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Organic Leads Traffic Organization Sales Qualified Leads 85

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages).

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SEO Ad Frequency User-Generated Content Custom Publishing 145

Adobe Experience Cloud Blog

AUGUST 29, 2016

If it’s effectively a web page, the same rules of SEO should apply to them, right? Social Media Can Be an Amazing User Intent Research Tool. Keywords are useless today without a thorough understanding of the user’s intent in choosing that keyword. A SERP for “Propecta” includes a carousel of our most recent tweets.

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Social Media SEO Media Lead Scoring 113

seo.co

OCTOBER 27, 2020

In a recent book, he claims to have created a new website circa October 2004, and was able to push it to the top 20 positions in Google SERPs for a target keyword in less than a month. Some sites were able to attain a semi-competitive position in SERPs in relatively short order, while others took a much longer time to become competitive.

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Google Effectiveness Domain CAN-SPAM 116

Moz

FEBRUARY 20, 2020

Like most things with SEO, it's important to be strategic and intentional with your decisions. The keyword selection process should follow some of these rules: A. High volume, low difficulty, high organic click-through rate, or SERP features you can reach. You can also target SERP features. Are easiest first.

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Keywords Click Rate Funnel Advertising Lead Scoring 81

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Optimize your page for searcher intent (which we’ll cover later).

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

ClearVoice

APRIL 8, 2022

SERPs (search engine results pages) take time to rank. The first rule evergreen topics follow is that they must be timeless. Content creation is about creating the best possible piece of content that can meet the searcher’s intent when it comes to the topic you are writing about. Why is evergreen content important?

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SEO Terms and Conditions Content FAQ 96

Moz

JULY 16, 2019

Mary Bowling — Brand Is King: How to Rule in the New Era of Local Search. With so much talk about Google taking clicks away from our websites, Mary posited that Google’s actually giving local businesses a ton of opportunity to increase our conversions on the SERP itself. That’s intentional! Use them to your advantage!

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SERP Lead Ranking SEO Lead Scoring 46

Content Standard

SEPTEMBER 28, 2018

However, today’s search engines algorithms are much more sophisticated and will prioritize content that lines up with searchers’ intent. Take the integrated human-machine approach of setting up your content to quickly deliver the main message and intent of your content to both search-engine algorithms and the human attention span.

SEO 90

SEO Allocation SERP Budget Programs 90

Outbrain

JUNE 22, 2020

How prominent are videos in SERPs? Featured Video (Enhanced appearance) – A featured video is a video that takes the top of the SERP (position zero, if you will). Google is all about answering the intent of the searcher in the best way possible. What keywords trigger video results? SEMrush, Keyword Magic Tool.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Moz

FEBRUARY 7, 2019

Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. It knows the intent of the keyword, and therefore it's presenting results that make sense for that intent. A deep dive into SERP features. My personal favorite part is the SERP features.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Leadspace

FEBRUARY 19, 2018

Data-driven algorithms rule the Internet. Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Optinmonster

JANUARY 29, 2024

Here’s a pretty good rule to follow: if you spend less on producing content than you earn in sales, then it’s worth it. Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages).

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Paid Content ROI Content Marketing Marketing Analytics Tools 105