SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important.

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Question-Answer SERPs: When Search Intent Is Nearly Certain

Brightedge

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

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How User Intent Impacts SERPs

MarketMuse

However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy.

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Using the SERP to build your keyword list

Moz

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. And it makes sense for us to be on those SERPs when searchers decide to take them up on the offer.

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Podcasts in SERPs: Is Audio SEO The Next Frontier?

Moz

In some cases, returning audio clips may be a better match to searcher intent. Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results.

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5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. Instead, they’re looking for the underlying intent used when you search.

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March 1st Google Update: The Mysterious Case of the 19-Result SERPs

Moz

Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Dissecting the 19-result SERP. Across 10K keywords, we saw 9 SERPs with 19 results.

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What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Moz

According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. This is the two-tiered SERP or what we mean by the two-tiered SERP. Are you satisfying searcher intent for competitive head terms?

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Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs.

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? The key is targeting the SERPs where your most qualified traffic is headed.

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15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters.

How Google Dishes Out Content by Search Intent

Moz

In the STAT whitepaper, Using search intent to connect with consumers , we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. Prong 1: Uncover the top SERP players. Informational intent (6,338 results).

What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way.

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The Basics of Building an Intent-based Keyword List

Moz

This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Add your intent modifiers Now it’s time to tackle the intent bit of your keyword list.

Sweeten Your Content With Search Intent Insights From Google

Fathom

Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. But before exploring how to team-up with Google when decoding keyword intent, let’s delve into why it’s essential to do so before whipping up a new batch of content.

Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

EMagine B2B Blog

This should be done with every website redesign to make sure the website aligns with the current search patterns, user search intent, and with the current state of SERPs (search engine results pages).

A guide to setting up your very own search intent projects

Moz

To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers. Then, we set up dynamic tags for our desired SERP features.

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Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

Consider Search Intent. When a user enters a search term into the search bar there is an objective or intent. This is referred to as “search intent.” Once you narrow down intent, get your keywords together. Search Bing Google Organic SEO SERPs

Seven Common AdWords Mistakes to Avoid

Webbiquity

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads.

Learn From a Google Rater: The Impact of Intents and Results Diversity in Content Strategy

Hubspot

Understanding User Intent. We will call this either user intent or query intent. Sometimes, it’s very easy to infer what the user intent is, based on the query they used. What’s the user intent? What’s the user intent? In these examples, the user intent is very clear. Whenever the user intent is very clear, we call this intent the correct intent. What is the user intent? Classifying Intents by Likelihood.

What Every Non-Technical Marketer Needs To Know About SEO

Biznology

If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent. There are four types of search intent: Informational: When users have a specific question or are looking for more information about a particular topic.

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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics.

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Five Common Mistakes in Making Smart Content

Brightedge

The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. Making smart content can seem straightforward once you know the framework.

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We Dipped Our Toes Into Double Featured Snippets

Moz

Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP.

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Win That Pitch: How SEO Agencies Can Land New Business

Moz

By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. Get your mittens on more SERPs. When one keyword only returns one SERP, and people’s searches are as unique as they are, the longer the list, the greater the scope of insight.

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The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

As a quick example, we can see in the plot below that clicks and search engine results page rank (SERP) has an exponential relationship. 2) Build A Keyword Strategy Based On User Intent. Here’s an example, of drilling down into a broad keyword to better understand user intent.

Use reviews on your blog to gussy up your Google search results

Biznology

Then, Google renders these reviews inline with the Google SERP. Aside from being cool, it’s always a good thing to intentionally structure as much of your content as possible in ways that are native to Google, structured in ways that Google intuitively understands: structured data.

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Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

This is generally true , but it depends on the keyword, the landing page, and the search intent. These SERP elements basically serve as ad copy, and it’s time we started treating them like that. Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising.

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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Additionally, these keywords are likely the ones being searched by more qualified users that are further along in their path of intent. Analyze the First Page of SERPs.

14 SEO Predictions for 2019 & Beyond, as Told by Mozzers

Moz

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. This includes interactive SERP features that replace, slowly but surely, many website offerings in the same way that live scores, weather, and flights have.

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How Bad Was Google's Deindexing Bug?

Moz

While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. no clear dominant intent) The URL ranked at position #5 or better.

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How to Set Your 2017 SEO Strategy: The Essentials

Fathom

Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). In the SERPs, users are looking for easy searching and quick answers.

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SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

Both tool features allow users to easily divide and filter keywords by topic, intention, and implication. For example, SEMrush has a “Sensor” feature that enables webmasters to track how volatile certain SERPs might be, enabling you to analyze changes happening on a macro level.

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Tips for Identifying B2B SEO Keywords

Lake One

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs.

5 Essential Daily SEO Tasks for B2B Marketing in 2019

KoMarketing Associates

For example, if I see a certain piece of content moving up the SERPs or I see a piece of content switched out of a specific SERP, it helps me make decisions on next steps. It’s no secret that having a routine can be beneficial.

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Why We're Doubling Down on the Future of SEO - Moz + STAT

Moz

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Organic opportunity on these SERPs is severely limited.

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Re-Visiting Five Major SEO Trends for 2017

KEO Marketing

Optimize for User Intent. When you optimize for user intent, you take search results to new levels. User intent refers to why someone searches for something in a search engine. You can categorize intent based on actions such as buying, doing, finding, learning, and navigating.

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