SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important.

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How User Intent Impacts SERPs

MarketMuse

However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy.

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Question-Answer SERPs: When Search Intent Is Nearly Certain

Brightedge

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

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The Role of Intent Data in SEO Success

Aberdeen

But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. New search engine algorithms are better than ever at matching results with searcher intent. 4 Types of Searcher Intent. But purchase intent insights aren’t static.

Using the SERP to build your keyword list

Moz

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. And it makes sense for us to be on those SERPs when searchers decide to take them up on the offer.

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Podcasts in SERPs: Is Audio SEO The Next Frontier?

Moz

In some cases, returning audio clips may be a better match to searcher intent. Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results.

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5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors.

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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Search intent is the other half of the story that many search marketers don’t pay enough attention to while doing keyword research. Search intent is the first one.

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. Instead, they’re looking for the underlying intent used when you search.

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March 1st Google Update: The Mysterious Case of the 19-Result SERPs

Moz

Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Dissecting the 19-result SERP. Across 10K keywords, we saw 9 SERPs with 19 results.

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What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Moz

According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. This is the two-tiered SERP or what we mean by the two-tiered SERP. Are you satisfying searcher intent for competitive head terms?

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15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters.

Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs.

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? The key is targeting the SERPs where your most qualified traffic is headed.

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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. This works well for SERP features, but determining a change in the amount of paid advertising will be harder to spot this way.

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How Google Dishes Out Content by Search Intent

Moz

In the STAT whitepaper, Using search intent to connect with consumers , we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. Prong 1: Uncover the top SERP players. Informational intent (6,338 results).

The Basics of Building an Intent-based Keyword List

Moz

This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Add your intent modifiers Now it’s time to tackle the intent bit of your keyword list.

Sweeten Your Content With Search Intent Insights From Google

Fathom

Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. But before exploring how to team-up with Google when decoding keyword intent, let’s delve into why it’s essential to do so before whipping up a new batch of content.

How to Use Social Media to Substantially Improve Your SEO

Single Grain

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. Although the use of social media cannot guarantee your business a top spot in the SERPs, it can help in several ways.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

The basic aim of long-tail keywords is to match the exact intent of the searcher and provide the right information to them as fast as possible. Dive Deeper: How to Understand Searcher Intent and Use It to Boost SEO Rankings. How to Create Intent-Based Content to Improve Conversions.

A guide to setting up your very own search intent projects

Moz

To show you what we mean, let’s take a look at a few ways we can set up a search intent project to uncover the kinds of insights we shared in our whitepaper, Using search intent to connect with consumers. Then, we set up dynamic tags for our desired SERP features.

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Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

Consider Search Intent. When a user enters a search term into the search bar there is an objective or intent. This is referred to as “search intent.” Once you narrow down intent, get your keywords together. Search Bing Google Organic SEO SERPs

Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

EMagine B2B Blog

This should be done with every website redesign to make sure the website aligns with the current search patterns, user search intent, and with the current state of SERPs (search engine results pages).

Seven Common AdWords Mistakes to Avoid

Webbiquity

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads.

Learn From a Google Rater: The Impact of Intents and Results Diversity in Content Strategy

Hubspot

Understanding User Intent. We will call this either user intent or query intent. Sometimes, it’s very easy to infer what the user intent is, based on the query they used. What’s the user intent? What’s the user intent? In these examples, the user intent is very clear. Whenever the user intent is very clear, we call this intent the correct intent. What is the user intent? Classifying Intents by Likelihood.

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics.

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What Every Non-Technical Marketer Needs To Know About SEO

Biznology

If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent. There are four types of search intent: Informational: When users have a specific question or are looking for more information about a particular topic.

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MozCon 2019: The 2 SEO Trends Everyone Needs to Know

Conductor

Over the last few years there has been a huge increase of Featured Snippets and People Also Ask (PAAs) entities showing up in search engine result pages (SERPs). . of SERPs which is an increase of 165% since 2016, according to Britney Muller of Moz. of SERPs contain a PAA entity.

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Five Common Mistakes in Making Smart Content

Brightedge

The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. Making smart content can seem straightforward once you know the framework.

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We Dipped Our Toes Into Double Featured Snippets

Moz

Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP.

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Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

When analyzing competitors, determine what they are doing properly (or doing poorly) to rank on the SERP, and try to make your efforts even more aligned with your target audience. Obtaining quality backlinks are another indicator of why or why not a competitor is ranking highly on the SERP.

BrightonSEO Recap: All the Highlights & Takeaways

Outbrain

Gifford believes that entities are the most important concept in SEO and that everything happening in your SERP is a result of entities and their relations. Mining the SERPs: How to Make the SERPs a Powerful Weapon in your SEO Armoury. SERP Features Glossary.

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Win That Pitch: How SEO Agencies Can Land New Business

Moz

By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. Get your mittens on more SERPs. When one keyword only returns one SERP, and people’s searches are as unique as they are, the longer the list, the greater the scope of insight.

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The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

As a quick example, we can see in the plot below that clicks and search engine results page rank (SERP) has an exponential relationship. 2) Build A Keyword Strategy Based On User Intent. Here’s an example, of drilling down into a broad keyword to better understand user intent.

Use reviews on your blog to gussy up your Google search results

Biznology

Then, Google renders these reviews inline with the Google SERP. Aside from being cool, it’s always a good thing to intentionally structure as much of your content as possible in ways that are native to Google, structured in ways that Google intuitively understands: structured data.

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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Additionally, these keywords are likely the ones being searched by more qualified users that are further along in their path of intent. Analyze the First Page of SERPs.

The Ultimate Timeline of Google Search Algorithm Updates [2019]

Hubspot

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? This score is then factored into how each website ranks on the SERPs. Register with Google My Business to manage how your business information appears on Google SERPs.

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