Unbounce

NOVEMBER 13, 2021

On the customer side, 71% of B2B buyers use white papers to inform their purchases. If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Why Should You Build a White Paper Landing Page?

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

ConvertKit

NOVEMBER 26, 2019

As of today you can build landing pages and forms in ConvertKit for free , making it the easiest way to launch your next creative project. Instead of spending months pursuing it before you get feedback, setup a quick landing page and get in front of potential customers immediately! A landing page is perfect for that.

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. Like this one: Image courtesy of Pitchbook.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. Mobile devices are the future. Source: Statcounter.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? Convince & Convert ON.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

ConvertKit

OCTOBER 28, 2020

Why your newsletter needs a name. How to name your newsletter. 5 places to include your newsletter name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Jump ahead.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

Hubspot

JUNE 3, 2020

This page let me know what was in the ebook, how to download it, and the benefits of this content. First, I noticed that this landing page was simple. I could access even more information about using Twitter for marketing — for free. This is the glory of using a landing page, which we'll get into in this post.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Marketing Insider Group

NOVEMBER 6, 2023

Your mission and vision statements, information about your projects, and other foundational facts about your organization live here. However, you won’t be able to engage site visitors, accept donations, and effectively disseminate information to supporters if your website isn’t well-built or established.

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

Newsletter 83

Newsletter Examples Template Display 83

SnapApp

OCTOBER 24, 2019

Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. However, just because you capture an email address on your landing page doesn’t mean it was effective. . Try the ideas to make sure that your landing pages attract and convert qualified leads.

High Quality Lead 89

High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

SendX

MARCH 16, 2021

Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate. Why is it vital for your email newsletter? Easily explain complex information. So the same thing applied to your audiences as well.

Email Marketing 296

Email Marketing Planning Practices Best Practices 296

Liveintent

MAY 3, 2021

More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. Not only do email newsletters have an engagement rate that’s higher than any other kind of digital marketing, but they’re also a powerful vehicle for promoting your brand. The same is true for publishers.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Inbox Insight

FEBRUARY 12, 2018

Landing pages are the core of your website, but are yours actually working for you? One of the biggest battles in modern day marketing is getting users to click on your page and, more importantly, stay there. So how do you go about creating a successful landing page? Make first impressions count.

Landing Pages 90

Landing Pages Click Rate Conversion Rate Traffic 90

SmartBug Media

OCTOBER 28, 2019

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? PPC Landing Page Best Practices. Establish Landing Page Goals.

Landing Pages 56

Landing Pages PPC Optimization Conversion Rate 56

ConvertKit

JULY 30, 2019

In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Calls-to-action are the heart of your landing page because they turn leads into converted customers, clients, and email subscribers.

Landing Pages 90

Landing Pages Examples Click Rate Class 90

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

BenchmarkONE

APRIL 22, 2021

An email newsletter can only be effective if it reaches the right people. For school communicators, this may be students, parents, community members, or faculty, all of which represent distinct groups that often require specific, targeted information. All of your contact list information should be centralized in one location.

Newsletter 86

Newsletter Contacts Work Management Marketing Automation Services 86

BenchmarkONE

APRIL 22, 2021

An email newsletter can only be effective if it reaches the right people. For school communicators, this may be students, parents, community members, or faculty, all of which represent distinct groups that often require specific, targeted information. All of your contact list information should be centralized in one location.

Newsletter 84

Newsletter Contacts Work Management Marketing Automation Services 84

FMG Suite

JANUARY 12, 2022

Our partner, Twenty Over Ten, recently posted a great blog on the importance of newsletters for financial marketing professionals. So we thought we would jump into the conversation and provide you with ten tips to take your newsletter marketing to the next level. Create a dedicated newsletter landing page.

Newsletter 52

Newsletter Tips Landing Pages Conversion Rate 52

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Writing on the Web

AUGUST 2, 2011

Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Convince & Convert

JANUARY 8, 2016

It’s easiest to think of Google+ as “the Stream” now (not “having a Google+ Page for Local”), and Google My Business as the dashboard that contains handy information about your Google Listing. Don’t have a page yet? Visit here , and put in the information for the Google Listing.

Landing Pages 109

Landing Pages Google Business Adwords 109

Marketing Insider Group

SEPTEMBER 7, 2020

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Longer landing pages, when optimized correctly, can generate upwards of 22% more leads than shorter pages that include an above-the-fold CTA.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. For example, you could mark an important event like a purchase or newsletter subscription as a key event. Subscribe to a newsletter. Complete a registration form.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Writing on the Web

JULY 12, 2010

Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

BenchmarkONE

APRIL 22, 2021

An email newsletter can only be effective if it reaches the right people. For school communicators, this may be students, parents, community members, or faculty, all of which represent distinct groups that often require specific, targeted information. All of your contact list information should be centralized in one location.

Newsletter 52

Newsletter Contacts Work Management Marketing Automation Services 52

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition! Company news?

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Marketing Insider Group

FEBRUARY 20, 2023

When prospects share their contact information, they become leads. Whether they want a free download or register for your newsletter, leads are more likely to become customers. Then, drive more traffic to these posts by sharing on social media, sending in email newsletters, or updating as needed. Registration.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301