Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. If you’ve done thought leadership well, you’ve set your sales team up for success.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Audi City provided a unique brand experience and allows visitors to explore the entire catalogue of Audi’s model range hands-on in stores located in city centers, where large showrooms are not a possibility. Do these case studies relate to your business?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” of New Articles by Word Count in Major Industries.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Contently

APRIL 11, 2019

Content marketing jobs can definitely pay more or less than the range, but based on our research, the graphs above offer an industry standard. Across any industry, one of the most common requirements for job applicants is years of experience. In our findings, we grouped salaries into two parts: low end and high end.

Studies 165

Studies Work Management Planning Content Marketing 165

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. percent.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” We’re here to help you make the right decision.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Ad Agencies Allocation 124

Hinge Marketing

FEBRUARY 12, 2021

The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021. This year’s annual study surveyed respondents from 101 law firms of all sizes. Purchase the 2021 High Growth Study: Law Firm & Legal Services Edition. It requires a broad range of technical skills and the right set of tools.

Peer-to-peer 89

Peer-to-peer Studies Marketing Budget SEO 89

Marketing Insider Group

MARCH 27, 2023

The exact tactics and their execution are very likely to vary depending on business type and industry. This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Every company’s client retention strategy will look different.

Tactics 242

Tactics Effectiveness B2B Marketing Management 242

Marketing Insider Group

AUGUST 26, 2020

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Vision Edge Marketing

APRIL 25, 2023

They offer a range of training programs and support services to ensure customers receive the most value from its software. Adobe has a reputation for offering a range of training and certification programs to help customers get the most out of its creative software products. When it comes to customer retention, relationships matter.

Work Management 181

Work Management Marketing & Strategy Marketing Management B2B 181

Tomorrow People

MAY 24, 2021

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. Cognite provides data contextualization and analytics to the heavy asset industries. Each issue of the magazine focuses on a key theme, from The Industrial Data Architect to The Future of Data. A voice of authority.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings. Conclusion Overall, artificial intelligence offers a range of powerful solutions for content creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. By focusing on these customer experience goals and measures.

Touchpoints 186

Touchpoints CMO Work Management Cross-Selling 186

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 315

Thought Leadership Enterprise Management Work Management Marketing Management 315

Nuvi

SEPTEMBER 28, 2021

The study included insights from 2,000 nationally representative consumers who visit a bar, restaurant, pub or hotel once every six months. The study dives into what consumers want in a brand’s online presence, revealing the ten most important pieces of information for consumers in the digital journey, which include: . Price Range .

Studies 40

Studies Lead Scoring Lead Ranking Ideal Customer Profiles 40

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. of the time.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Online Marketing Institute

AUGUST 17, 2018

Adidas Adidas is an upmarket brand for sportswear and accessories that is known for its versatile range of clothing which fits every audience from highbrow oldies to sporting teens. Science, Technology, Engineering, and Mathematics) industry. With its campaign hashtag “#LiveUnlimited?”

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Moz

MAY 17, 2020

But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In some industries, Google will even place their booking search engine at the top.

Case Studies 73

Case Studies Case Study Studies SEO 73

Outbrain

DECEMBER 28, 2020

2020 was an interesting year for brands everywhere as the COVID-19 pandemic forced entire industries to rethink their digital and consumer interaction strategies. Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Red Bull Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. It’s like preparing for a championship game.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Navigate the Channel

AUGUST 7, 2023

When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. Addressing Challenges and Limitations Signal Interference and Range Issues Although beacon technology has great potential, signal interference and limited range can pose challenges.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Martech

DECEMBER 19, 2023

Industry experts are already speculating about potential repercussions. smart device users, according to one study) from using them. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Early response. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.”

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Oktopost

MARCH 4, 2024

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape. Industry case study. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Sage Marketing

APRIL 10, 2024

This financial backing can substantially shorten the time to market for new products and services, allowing startups to capitalize on emerging opportunities more swiftly and gain a competitive edge in fast-paced industries. The Industrial Strategy Challenge Fund, part of UKRI, is a significant fund with a budget of £6.6

Startups 52

Startups Marketing AI Work Management Marketing Management 52

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Expertise and Industry Knowledge While evaluating prospective agency partnerships, thoroughly gauge their industry-specific experience and proficiency.

Advertising Agencies 89

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 89

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. The post Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event appeared first on Content4Demand. Get more information and see the full agenda here.

Case Study 54

Case Study Case Studies Studies Work Management 54

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings. He interviews different CMOs from various industries and explores their thought processes and motivations. We’re here to help.

Marketing AI 114

Marketing AI Ethics Planning Paid Search Agency 114

Hinge Marketing

MAY 22, 2023

The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. In this blog post we’ll cover some of the key highlights of this year’s study and what it might mean for your marketing efforts.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Navigate the Channel

DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. This includes blog posts, whitepapers, case studies, videos, and more. Why is content marketing crucial for B2B success?

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. This positions your hotel as a leader in the hospitality industry and attracts a professional audience.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90