SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? Google prioritizes mobile-optimized sites in its search results, making mobile strategies crucial for SEO success.

Mobile Marketing 108

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 108

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. The average email open rate across industries is about 21%. The best chat products integrate with your existing tech stack to send real-time notifications when prospects that match your ideal customer profile visit your site.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Top Rank Marketing

DECEMBER 27, 2023

This will help you identify and resolve issues related to site speed, mobile-friendliness, crawlability, and overall user experience. If the bots they use to crawl your site can’t do so efficiently due to technical issues, you will send signals to the search engines that your website is of low quality.

Process 133

Process SEO B2B Marketing Lead Scoring 133

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Endorsements from industry influencers like well-known founders and executives can exponentially increase brand reach. Their case studies are searchable by industry and business size.

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

Webbiquity

JANUARY 25, 2021

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Don’t buy through “review sites” and give your money to Gartner.

Design 295

Design Trends Marketing Websites Gartner 295

Webbiquity

MAY 3, 2018

SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. Just like the various kinds of diet advice freely available on the internet, there are numerous articles that purport to provide SEO guidance. This really ticks me off.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet. competitor websites, target keywords, review sites). Source: Moz.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Stevens & Tate

SEPTEMBER 24, 2022

We’re talking, of course, about your internet presence and how it affects your attraction marketing campaigns. Most importantly, it puts you on a level playing field with your competition through the necessary exposure of the internet. Read this article on how to create content for each sale funnel stage. Thought Leadership.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

Navigate the Channel

DECEMBER 7, 2023

Influencers can be internet personalities that you provide the product or service to, or they can be your own employees. B2B companies also employ creative LinkedIn ad campaigns to target their industry-specific audiences. Then they look at your website but doesn’t return to your site for days. They then place an order.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Contently

OCTOBER 21, 2020

The internet allows us to easily access and quantify that social proof, but until recently, it’s been largely siloed to the B2C world. Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. That’s quickly changing. The Amazonification of B2B tech.

Peer-to-peer 202

Peer-to-peer Social Marketing Gartner Amazon 202

RebelMouse

JANUARY 23, 2024

Good technical SEO is about getting the fundamentals right: A unique title for every page, a unique and informative meta description , good site architecture with a clear sitemap , taxonomy, internal linking , clean code that leads to good site performance, and so on. Ready for us to get to work with your site?

SEO 64

SEO Lead Scoring Lead Ranking Case Study 64

Go Beyond SEO

JANUARY 23, 2024

They tirelessly crawl the Internet, indexing and assessing web pages against a myriad of factors laid out by their intricate algorithms. With our SEO service for small business service , even those with limited resources can compete with industry giants. Search engines crawl, index, and rank web content using complex algorithms.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Stevens & Tate

NOVEMBER 9, 2023

Having an effective online presence is crucial for businesses across all industries, including senior living communities. With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones.

Communities 75

Communities Marketing Websites Internet Marketing Mobile Marketing 75

ClearVoice

APRIL 5, 2023

In other words, people are still running to the internet looking for websites with info about things they want to buy. Digital marketers often say SEO is dead because they feel the industry is changing too quickly. Because SEO still grabs these folks’ attention, it’s far from dead. Why do digital marketers say SEO is dead?

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Sharpspring

NOVEMBER 10, 2020

Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. What Is Internet Marketing? Internet Marketing Best Practices. #1

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

BOP Design

OCTOBER 26, 2023

IBM: The Pinnacle of Responsiveness In a world where 54% of all internet browsing happens on mobile devices, IBM excels with a design that’s as functional on a smartphone as on a desktop. Square: Mastering the Art of Navigation Square’s web design is a paragon of simplicity.

Design 107

Design Marketing Websites B2B Ethics 107

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Only B2B

FEBRUARY 23, 2022

For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet and a device (computer or smartphone). LinkedIn is still the go-to site for B2B. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

DAGMAR Marketing

SEPTEMBER 15, 2023

The evolution of internet search, along with the algorithm updates by search engines, particularly Google, have formed the landscape of SEO. Together they have created a demand for skilled professionals, such as SEO account managers, to supply strategic guidance to companies from a variety of industries in this dynamic digital space.

Work Management 52

Work Management Marketing Management SEO Paid Search Agency 52

Heinz Marketing

NOVEMBER 18, 2021

Increase your webpages’ search ranking (where you land on the search results page) and therefore increase traffic to your site, bringing more prospects, more conversions and (hopefully), increased revenue. . There is real interest if someone is spending time searching the internet. The best part is that SEO is organic. BrightEdge ).

Paid Content 133

Paid Content SEO Blogger Keywords 133

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Our aim was to fit the design in with the rest of the site. No, seriously.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. He launched his first e-commerce site for Blockbuster Entertainment in 1995. He advises many Fortune 100 companies and frequently speaks at global industry events.

eCommerce 109

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 109

seo.co

NOVEMBER 10, 2022

However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs. One of the most helpful features Ahrefs offers is its backlink analysis tool, Site Explorer. Ahrefs is a great tool for SEO professionals.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Stevens & Tate

JULY 25, 2022

Additionally, should make sure that your website is mobile-friendly so that your site is easy to use on mobile devices. Finally, you should provide links to off-site resources that can help educate your visitors further. Doing so will help you build a reputation as a selfless, trusted authority in your industry.

SEO 131

SEO Optimization Tips Lead Scoring 131

Navigate the Channel

MARCH 11, 2024

People buy stuff on the internet. eCommerce is part of the larger industry of electronic business (ebusiness), which involves all the processes required to run a company or business online. Any eCommerce site does require digital investment, which we’ll talk about later. OK, we get it. A lot of stuff. That’s a lot of business.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Stevens & Tate

MARCH 8, 2023

With the advent of the internet and other technological solutions, 40% of seniors can now use the internet to research their options. Your site’s bounce rate indicates the number of people who land on your site’s landing page and then leave immediately.

Planning 112

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 112

seo.co

MAY 31, 2022

This vital data is stored and part of Google’s decision about your site ranking. Your online business listing must be a critical part of your overall marketing strategy on the Internet. These business listings are highly effective backlinks that will boost your site’s authority with Google and others. 700 Cleveland Ave.

SEO 105

SEO Television marketing Internet Marketing Google 105

seo.co

JULY 19, 2021

In fact, Google controls about 92.05% market share in the internet industry. In the early days of the internet, it was difficult to perform extensive research and searches into everyday topics. Compared to other search engines like Yahoo and Bing, Google is the de facto source of information on the internet.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. Podcasts are very easy to create and launch.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Contently

FEBRUARY 21, 2023

And now there’s also GPT-3 , the widely discussed “large language model” that recently made waves across industries, including marketing, for its ability to craft copy rapidly based on user-set parameters. Google, Siri, and Alexa are all examples of NLP in action.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. Does the training align with your organization’s AI strategy?

Marketing AI 95

Marketing AI Training Generation Budget Programs 95

Martech

DECEMBER 30, 2022

“Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. The industry is buzzing about all of the inefficiencies more and more every day. “The

Media 93

Media Funnel Advertising Advertising Funnels eCommerce 93

Modern B2B

JANUARY 10, 2024

Personal data is a precious commodity, and today’s internet users know it. Benefits to your website SEO strategy You’ve worked hard on this eBook, it’s got loads of relevant industry and product messaging which you know will resonate with your audience. But there’s still a place for collecting good quality lead data on your site.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Scoop.it

FEBRUARY 8, 2022

With content on your site, people are more likely to visit and learn from it, as well as become regular customers. You need content to inform your audience about your product, services, and industry. With increased Internet availability through smartphones, getting news and watching TV online has become easier. Image Source).

Work Management 96

Work Management Content Marketing Management Social Media 96

Martech

NOVEMBER 29, 2022

The metaverse was defined in the survey of 223 marketers as “virtual, internet-based experiences that bridge offline and online worlds, where people can customer avatars, play games, shop, interact and virtually attend live events.”. Lack of industry standards (20%). Metaverse goals. Why we care.

Advertising Agencies 102

Advertising Agencies Planning Paid Search Agency Ad Agencies 102