Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Marcel: Yes.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Marketing Insider Group

MARCH 6, 2023

Measure Your Success There’s no way to know if your hard work was worth it without measuring your success. After measuring your strategy’s success , you can start making changes to your content calendar to maximize your ROI. This way, you won’t have to think too hard about what content you’re going to post.

Video Marketing 292

Video Marketing Content Marketing Content Paid Search Agency 292

Marketing Insider Group

JANUARY 31, 2023

Whether it’s user engagement, campaign interactions or conversion analysis, it’s essential that your digital marketing agency can accurately measure and address your results. Long-term investments in agency-client relationships are often the reason behind meaningful work and impressive results.

Advertising Agencies 290

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 290

Martech

MAY 10, 2024

Measuring the carbon footprint of digital campaigns is a new thing that people are just beginning to understand. The Bilan Carbone method is just one tool a digital business can utilize to measure digital footprints. This will turn your smart insights and measurements into better outputs, reducing your overall carbon footprint.

ROI 104

ROI Advertising Agencies Paid Search Agency Ad Frequency 104

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. One person can see a post multiple times, so the impressions will always equal or exceed reach.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Marketing Insider Group

AUGUST 10, 2020

Eric highlighted very impressive results and tight alignment with sales – a key determinant of ABM success. Q: Eric last fall you highlighted an ABM program targeted at private equity companies that not only provided impressive results but showcased creativity in using ABM in new ways. A: That was a fun case study.

Account Based Marketing 326

Account Based Marketing ABM Work Management Marketing Management 326

Spiralytics

SEPTEMBER 11, 2023

Formula: Total cost of your clicks / Total number of clicks Average Facebook Ads Cost-Per-Thousand Impressions (CPM) CPM refers to the cost incurred for every 1,000 times your ad is displayed, regardless of clicks. It measures the cost of creating impressions, offering insights into how your ad reaches your target audience economically.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Adobe Experience Cloud Blog

DECEMBER 6, 2012

In particular, when it comes to display advertising efforts, impressions are important too, and their impact shouldn’t be ignored. While a user may not click on your ad when they first see it, the brand or product awareness that an ad impression creates may induce them to visit your site directly and convert at a later date.

Impressions 48

Impressions Lead Ranking Paid Search Agency Ad Exchange 48

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

B2B Marketing 309

B2B Marketing B2B Buyer Personas Mobile Advertising 309

Webbiquity

MARCH 10, 2022

In fact, 54% of B2B companies have a brand program to measure their brand perceptions. Branding is about establishing a unique impression of your company. Sending conflicting messages can lead to negative brand impressions and hamper your business growth. Image credit: Patrik Michalicka on Unsplash. Start with the Foundation.

Spending 327

Spending Branding Brand Identity Top of Funnel 327

Webbiquity

OCTOBER 22, 2021

Track and measure your results. To get the most out of your social media marketing , you should accurately monitor and measure your marketing efforts. Accurately measuring your social media ROI will help you determine if your marketing strategy is working.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. VideoAmp joins Set-Top Box and smart TV data, along with other data inputs, to measure audiences across platforms.

Paid Search Agency 77

Paid Search Agency Broadcasting Impressions Demographics 77

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

ClickZ

MARCH 9, 2023

Figuring out how much influence these channels have, especially when it comes to impressions, is quite a challenge for marketers. It gets even trickier because data privacy changes and the rise of new social channels make it confusing to measure impressions.

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

ClickZ

NOVEMBER 3, 2023

With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever. The report analyzes spending strategies, channel performance, and the importance of accurate measurement for success.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. Synthetic Impressions explained Our journey begins with a potential customer seeing an ad on TikTok on Monday, which gets their attention.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression. Another $0.35

Studies 90

Studies Paid Search Agency Ads Correlation 90

Kevin Indig

OCTOBER 30, 2023

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). Find out which URLs have grown or dropped over time. 

Branding 106

Branding Brand Identity CTR API 106

Matchcraft

MARCH 7, 2023

Poor Ad Performance Measurement Measuring ad performance is crucial for understanding what’s working and what’s not. Some of the key metrics to monitor and measure include: Impressions: The number of times your ad was displayed to users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play.

Guidelines 113

Guidelines Paid Search Agency Ads Ad Frequency 113

Martech

FEBRUARY 8, 2024

“Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.” The guidelines consitute a substantial discussion of metrics, including: Impressions. billion in revenue in the U.S. Why we care. Detailed guidelines.

Guidelines 95

Guidelines Deliverability Transparency Click Rate 95

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Martech

MAY 2, 2024

Tunnl’s Reach & Frequency provides audience-based linear TV exposure measurement and optimization. It measures impressions, reach and frequency on linear TV. It provides data for optimizing campaigns by retargeting exposure-based audiences across linear, streaming and digital channels.

Marketing AI 81

Marketing AI Ad Frequency SMS Work Management 81

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. More concerning than this measurement obsession are the behaviors it has spawned. Brand understanding.

Lead Gen 136

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 136

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. Without dependable attribution, brands can’t accurately measure the success of their campaigns.

Advertising Agencies 118

Advertising Agencies Emarketing Validation Touchpoints 118

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. They capture the subtle yet significant impressions your brand leaves. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. That’s where metrics come in.

Branding 107

Branding Brand Identity Aggregators Marketing Analytics Tools 107

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. The challenge is not just creation but also effective connection and measurement.

ROI 137

ROI B2B Work Management Guidelines 137

Choozle

NOVEMBER 14, 2023

The benefits of a full funnel approach A full-funnel strategy connects the marketing funnel from top to bottom by aligning resources, goals and measurement. You’ll want to measure awareness metrics like impression or impression share. We think so, and we’re going to tell you why.

Top of Funnel 83

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 83

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Donzis offered some examples of how brands can engage with DOOH.

Paid Search Agency 113

Paid Search Agency Optimization Ads Mobile Advertising 113

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Mass Analytics

JUNE 20, 2023

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. Marketing Return on Investment (MROI, ROMI, or just ROI) is used to measure the efficiency of a specific media or marketing activity. Let’s find out!

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. In-store measurement. Personalization and consumer insights. Guidelines.

Guidelines 109

Guidelines Advertising Agencies Media Paid Search Agency 109

Top Rank Marketing

NOVEMBER 7, 2023

Among other best practices, these high performers are more likely to: Use professional influencers Use industry and niche experts Use technology, including AI Measure and track performance And many more (get the full report for the rest) These habits of highly successful programs lead to impressive results.

Marketing Report 133

Marketing Report B2B Marketing Advertising Agencies B2B 133

QuanticMind

JULY 18, 2023

Production aside, one of the biggest challenges advertisers face in the realm of video lies with measurement. To employ an effective approach, advertisers must tap into the multiple types of digital video and navigate various platforms, each of which offers different measurement capabilities. well, we’re glad you asked!

Video Marketing 52

Video Marketing Impressions Eye-Tracking Click Rate 52