Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? How will achieve them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Hubspot

JUNE 23, 2020

And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events. To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Mailmunch

FEBRUARY 25, 2021

You can spend all the money in the world or have the most traffic in the world, but if your conversion rates are low you’ll be losing money, leads, and time. Fear not, here are some top tactics to quickly help boost your conversions and improve your ROI. Mobile traffic makes up the vast chunk of traffic on your website today.

Tactics 66

Tactics Conversion Landing Pages Click Rate 66

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. When we talk about social media tactics we often discuss great creative, influencers, and copy. This is a trend we have been seeing at HubSpot. The world is numb to generic social media broadcasts.

Social Media 94

Social Media Hubspot Trends Media 94

Hubspot

JULY 23, 2020

Marketers at the two companies can attribute the home-run to a certain tactic: co-marketing. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These can be as short as 20 seconds, but generate a lot of traffic to your web page.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. 9 percent?! Quick Takeaways. The good news?

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

SmartBug Media

NOVEMBER 6, 2019

The aspects of website design have a direct impact on how visitors behave on your site, and although there are many ways to design a website that converts, to begin, let's talk through four tactics are effective starting points. Take a look at the above example of HubSpot's " Introduction to Lead Nurturing " landing page.

Design 75

Design Tactics Sales Leads Marketing Websites 75

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. More traffic means more conversion opportunity.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

AUGUST 22, 2019

Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Like many other marketing teams across the globe, my team at HubSpot were no strangers to the live video trend. Here, we'll explain which one worked better for us. Live Video: Our Experiment.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

JULY 7, 2017

8:45 am - 9:15 am - "Marketing & Sales Has Cha nged" by James Gilbert, HubSpot. 9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot. Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. Session Type: Keynote.

Top of Funnel 76

Top of Funnel Hubspot Marketing Funnels Linkedin 76

Hubspot

MAY 19, 2020

In an era where a well-maintained website is becoming a staple for successful companies, neglecting to track and understand your web traffic can kneecap your business potential. HubSpot CRM. HubSpot's CRM has free plans available for small, maturing, and large businesses. Price: Free. Image Source. Image Source. Price: Free.

Activities 73

Activities Marketing Websites Tactics Tools 73

Hubspot

APRIL 16, 2020

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Marketing Insider Group

DECEMBER 20, 2021

Even if you feel your content strategy is successful, a content audit will likely give it a boost and make your future tactics even more effective. Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. Is one topic earning more traffic than another? This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? Check out the tactics below, and start maximizing organic traffic to your own blog. At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

Hubspot

FEBRUARY 20, 2020

Since the rules were loose, both white hat and black hat SEO tactics began to develop. While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way. Hacking your website. Generating negative reviews.

SEO 98

SEO Traffic CAN-SPAM Ethics 98

Belkins

FEBRUARY 21, 2021

No matter whether you prefer Hubspot or other platforms, automation should become your primary lead generator aiming to facilitate your email marketing skills, beat the competitors , and nurture your potential clients. Boost Website Traffic With Google AdWords.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 56% of marketers consider blogging to be effective ( Hubspot ). Titles with a wordcount between 6 and 13 words get the most traffic ( Hubspot ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Outgrow

MARCH 18, 2024

It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

SmartBug Media

OCTOBER 5, 2023

Day-to-Day Tactical KPI Dashboard The CMO’s daily dashboard will likely fall into this category because it focuses on more specific, short-term goals and data that connects to those goals. This will include effectiveness metrics such as website traffic, engagement, and conversion rates connected to specific campaigns.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Sprout Social

JULY 25, 2023

Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site. It’s critical to track how well your brand awareness campaigns are running.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SalesIntel

MAY 3, 2022

The latest HubSpot Marketing Statistics report states that 75% of marketers regularly report how campaigns directly impact revenue. . We’ll explore the tactics and approaches that other marketers are using to reach their goals of converting more prospects and leads into paying, revenue-boosting customers. . Test Drive SalesIntel.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Marketers are often forced to choose between growing organic traffic or growing leads.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Hubspot

MAY 2, 2017

Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads. That's why we've invited Unbounce 's Senior Conversion Optimizer, Michael Aagaard, to debunk common myths for our audience in a live hangout with HubSpot Academy. That's where conversion rate optimization comes in.

Traffic 65

Traffic Class Leads Lead 65

Hubspot

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. You can learn more about how to implement it on your blog here.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. So let’s go into the top 7 lead generation tactics for 2023. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. A free CRM is provided by HubSpot. Here are the top 7 lead generation strategies for 2023.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Hubspot

JUNE 23, 2021

If you have a Facebook Business Page, you’ve probably used Facebook Insights to gather data that can fuel your social media tactics. HubSpot’s Social Media Management Software not only enables you to link and share posts on your Facebook account, but you can also track conversions and other engagements. Paid Tools. Google Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Hubspot

OCTOBER 26, 2020

Organic traffic. Organic traffic is one of the most important metrics to track for SEO. Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. How does organic traffic feed into those numbers?".

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Blog posts with 6-13 word long headlines tend to drive more traffic. Let’s dive right in! SEO leads have a 14.6% close rate. We got you covered.

Statistics 93

Statistics Paid Content Stats Blogger 93

BOP Design

SEPTEMBER 7, 2021

Source: HubSpot). SEO > Organic Social Media, as it drives 1,000% more website traffic than just posting to social media. Source: HubSpot). Source: HubSpot). Source: HubSpot). Source: HubSpot). The number one email marketing tactic used to improve engagement is email message personalization.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106