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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form? Unlike traditional mail, email was relatively free.

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

It’s no secret that the digital privacy landscape is changing. Transparency isn’t a bad thing, and with the knowledge, some are opting in. In May 2021, opt-in rates were at around 16%. Third-party cookies : These are the cookies that can put your privacy in danger. Apple Mail Privacy Protection.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

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The cookieless mobile world: how advertisers can stay competitive

illumin

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? HubSpot’s Content Assistant and Chatspot AI Content Assistant helps marketing and sales teams ideate, create and share quality content in a matter of minutes if not seconds. Transparent privacy policies and easy-to-understand terms and conditions are essential.

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HubSpot’s July releases: A manager’s guide

Martech

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. It lets users define phrases — tracked terms — that HubSpot’s Conversational Intelligence functionality can find. It works on all cookies: external, third-party and HubSpot.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Make sure to set an “Out of Office” autoresponder. Find out our top CRO best practices and quick wins. It’s a best practice to set this up in your email marketing platform prior to sending out any marketing emails. It’s a best practice to set this up in your email marketing platform prior to sending out any marketing emails.