Softening the Ask – How to Improve Opt-in Form Conversions
FunnelEnvy
OCTOBER 2, 2023
Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Is there a compelling benefit to filling out the form? Do error messages do more than just point out errors?
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