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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

It’s no secret that the digital privacy landscape is changing. Transparency isn’t a bad thing, and with the knowledge, some are opting in. In May 2021, opt-in rates were at around 16%. Third-party cookies : These are the cookies that can put your privacy in danger. Apple Mail Privacy Protection.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Previously, this type of work required using spreadsheets and other tools outside of HubSpot, which was time-intensive and could result in dirty data from numerous exports and imports.

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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? HubSpot’s Content Assistant and Chatspot AI Content Assistant helps marketing and sales teams ideate, create and share quality content in a matter of minutes if not seconds. Transparent privacy policies and easy-to-understand terms and conditions are essential.

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The cookieless mobile world: how advertisers can stay competitive

illumin

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

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HubSpot’s July releases: A manager’s guide

Martech

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. It lets users define phrases — tracked terms — that HubSpot’s Conversational Intelligence functionality can find. It works on all cookies: external, third-party and HubSpot.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form? Is the form context distraction-free?

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

Let’s dive in and find out if it’s really the better pick. Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. Seamless Integration : Works smoothly with platforms like HubSpot for easy campaign management.