Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs.

Hubspot Inbound Conference Recap 8 of 9

Kaon

Specifically use the Google UTM (Urchin Tracking Monitor) tracking to spot trends, test keywords and articles, understand how your efforts contribute to traffic and goals, and prove your investment in time and effort is returning something.

Trending Sources

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.

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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. And without these keyword insights, marketers would have a much tougher time knowing which keywords to target to achieve greater visibility in search.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Location-Based Keywords.

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Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

This post originally appeared on HubSpot's Agency Post. We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. The Most Common Keywords Found in the Top-Shared Articles.

SEO 59

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post.

Is 2013 the Year Marketers Lose Keyword Research?

Hubspot

Trying to perform keyword research to inform your SEO strategy is tough these days. That’s a ton of missing insight into what keywords are driving organic traffic. So let's talk about the changing SEO landscape as it relates to keywords, well, right now.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. We always knew that targeting some low-volume keywords was a sound strategy, but one surprising discovery backed it up with cold, hard evidence.

6 assumptions push marketing gets wrong

Biznology

Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. This is why we emphasize keyword research as the primary way to learn the audience.

How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]

Hubspot

One way is through keyword research! You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. 1) Go to the Google AdWords Keyword Tool.

The 17 Best Social Media Management Tools

Webbiquity

Post to multiple social networks, deliver social customer service, execute social marketing programs, and monitor brand and keyword mentions. Track keywords. One highlight is Bundlepost will replace common niche keywords with hashtags, vastly improving your engagement results.”

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Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Hubspot

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data. Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t.

Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords

Hubspot

We''re on a historical blog optimization kick over here on the HubSpot blogging team. In this post, I''m going to make an even stronger case, focusing on one specific conversion optimization tactic: keyword-based conversion optimization. Our Second Approach: Focusing on the Keywords.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Type in any URL and this free SEO onpage optimization tool will analyze the meta tags, keyword density, word count, internal links, and source code.

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51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. A keyword research dashboard and SEO tools. HubSpot is too big to fit into one blog post.

Agenda | Grow with HubSpot Sydney 2017

Hubspot

8:45 am - 9:15 am - "Marketing & Sales Has Cha nged" by James Gilbert, HubSpot. 9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot. Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. 10:25 am - 10:55 am - How to Create, Optimise and Measure Content to Drive More Traffic by Elissa Hudson, HubSpot. Registration & Keynotes.

The 23 Best Content Ideation Tools

Webbiquity

Sample review: “The great thing about Quora is that you can search by keywords and find questions that are being posed related to your niche and the answers that have been given. Using this tool, you can…generate new ideas, search keywords to see the trendiest content.

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How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight

Hubspot

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you.

The 24 Best Online Writing Tools and Apps

Webbiquity

Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. In addition, word counter automatically shows you the top 10 keywords and keyword density of the article you’re writing. HubSpot.

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week

Hubspot

Let’s get started: Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant, From Mashable. Twitter now allows advertisers to target negative keywords for Promoted Tweets. Happy Sunday, marketers! Get ready!

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Your to-do list, in order: Step 1: Make a list of relevant keywords.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. By Luke O’Kelly {grow} Community Member.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there.

Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week

Hubspot

This week in HubSpot content, we have posts that can help you master "every little thing." As HubSpot staff writer Ginny Soskey puts it, " They become an uninteresting mush of content that people automatically ignore, archive, delete, or straight up unsubscribe from."

Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week

Hubspot

This week was a very practical week in HubSpot content. Check out the HubSpot content team’s best advice (if you haven’t noticed we create A LOT of content) for getting prepared, motivated, and focused to write each day you’re on the job.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog.

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HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial

Hubspot

The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close.

Google to Limit Keyword Search Referral Data to Marketers

Hubspot

This sounds like a ton of technical jargon, but in plain terms, it has one critical ramification for search marketers, business owners, and marketing professionals: You will no longer be able to identify which keywords a person logged into Google.com searched for before they arrived at your website.

The 14 Best Content Planning and Research Tools

Webbiquity

Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. Showcase reviews: HubSpot, SnapApp. HubSpot.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Tools that help generate blogging ideas

Biznology

Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Hubspot’s Blog Topic Generator. Hubspot’s generator came up with these great ideas.

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An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week

Hubspot

This week, Moz Founder and CEO Rand Fishkin provided his thoughts about Google''s decision to encrypt all keyword searches. What was the most interesting thing you learned this week on the HubSpot blog?