Hubspot Inbound Conference Recap 7 of 9
SEPTEMBER 23, 2015
Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs.