Envy

JULY 31, 2017

While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. Our strategy included: Inbound Marketing to educate and build awareness. Step 6: PPC.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Hubspot

MAY 17, 2015

This post originally appeared on HubSpot's Agency Post. They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant. You are asking the client to not only invest in new marketing tactics but to also change its approach to communication, sales, and services.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

MLT Creative

MARCH 28, 2011

HUG: what a fitting, warm and fuzzy nickname for the HubSpot User Group. Members of the inbound marketing team at MLT Creative attended the HubSpot User Group in Boston last fall. This first-ever national conference attracted more than 300 enthusiastic HubSpot users to various workshops, Q&A sessions and seminars.

Hubspot 40

Hubspot Advertising Agencies Inbound Marketing Creativity 40

Contently

DECEMBER 12, 2018

.” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Zoominfo

DECEMBER 13, 2018

7. HubSpot. If you’ve never heard of HubSpot you’ve likely been living under a rock. HubSpot not only coined the phrase, “inbound marketing” but the company also creates top-notch content for sales professionals, marketers, and so much more.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Hubspot

AUGUST 17, 2011

Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants. We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. There are a lot of moving parts in inbound marketing. Connect with HubSpot : Attend them.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Advertising Agencies Ad Agencies 28

Hubspot

DECEMBER 9, 2010

Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. The similarities in European marketing versus North American marketing weren’t limited to soundbites either. Connect with HubSpot : We crave knowledge.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Hubspot

AUGUST 23, 2019

These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. Contribute to your inbound marketing tactics so you can avoid having your content feel pushy and “salesy”. Grand Rapids Chair is an example of a company that blogs to improve their inbound growth.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Marketing Insider Group

JANUARY 6, 2020

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Zoominfo

DECEMBER 13, 2018

HubSpot If you’ve never heard of HubSpot you’ve likely been living under a rock. HubSpot not only coined the phrase, “inbound marketing” but the company also creates top-notch content for sales professionals, marketers, and so much more.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

MARCH 28, 2017

When I first began to look into working for HubSpot, one thing that really stood out to me was the fact that the company has a Culture Code. Rather, work with the school’s administration to see if you can offer a complimentary workshop on the skills that you’re seeking the most. It only requires a few steps. For educators.

Planning 28

Planning Advertising Agencies Budget Programs Wiki 28

Hubspot

MAY 26, 2016

Inbound marketing isn't an overnight fix, but it is a long-term and highly efficient solve to these problems. To help you learn more about how it works, we teamed up with The Campaign Workshop to bring you Sign Me Up! In this free ebook, we cover: The basics of content and inbound marketing for nonprofits.

Inbound Marketing 40

Inbound Marketing Network Marketing Efficiency Paid Search Agency 40

Hubspot

APRIL 17, 2020

Attraction marketing helps you set your brand apart from competitors by focusing marketing efforts on what makes your product or service the more attractive option. Home Depot is a good example of attraction marketing. It's a technique that gives companies a knowledgeable reputation that precedes their products.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

Hubspot

JULY 23, 2012

Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. That’s why we wanted to take the opportunity to answer the most frequently asked questions from the first workshop session below. The right content with the right tone for each network!

Linkedin 28

Linkedin Work Management Marketing Management Planning 28

Hubspot

MARCH 6, 2014

While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.”

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Hubspot

APRIL 19, 2016

This post originally appeared on HubSpot's Agency Post. Marcus Sheridan of The Sales Lion gives hundreds of inbound marketing workshops and speeches each year. To read more content like this, subscribe to Agency Post. Ideas don’t sell themselves -- no matter how good they are. She's your wife.”.

Work Management 28

Work Management Paid Search Agency Case Studies Case Study 28

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Hubspot

JUNE 16, 2016

For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. That, after all, is one of the main benefits of blogging.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

APRIL 26, 2016

I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. 1) There is less competition for search terms. 8) R-E-S-P-E-C-T.

Paid Search Agency 28

Paid Search Agency Companies Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. This exercise can be a difficult one for any small business, but it is a major eye opener when it comes to laying out a plan for marketing success and revenue growth.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

Hubspot

JANUARY 4, 2012

While a standalone or one-off check-in campaign has some value, check-in promos tied into the rest of your inbound marketing programs are better still. Use your inbound marketing platform to measure and analyze the results of your check-in promotions. Is mobile part of your 2012 marketing strategy?

Campaigns 28

Campaigns Practices Best Practices Inbound Marketing 28

Hubspot

MAY 26, 2014

Conferences, workshops, product launches, webinars, networking hours -- they''re essential. For example, instead of "Webinar Placeholder," we''d use something specific such as "Webinar: Inbound Marketing 101 With HubSpot." So even if you are in Boston and hosting a workshop at 1 p.m.

Email Marketing 28

Email Marketing Google Planning Webinar Metrics 28

Hubspot

JANUARY 5, 2012

Here’s where a dynamic inbound marketing platform really comes in handy. Want to learn more about how to leverage location-based promotions in your marketing? Join us for our free mobile marketing workshop on Thursday, January 12 at 12 PM ET to learn how to master mobile marketing in 2012.

Promotion 28

Promotion Tips Social Networks Loyalty 28

Hubspot

SEPTEMBER 27, 2016

Ensuring that your staff understand the value of digital/inbound marketing and social media is all about training. If they don’t understand what social media and inbound marketing can do for the business, chances are that they won’t do it very effectively. It takes a lot of hard work to be the best.

Social Media 28

Social Media Ad Building Media Work Management 28

Hubspot

MAY 6, 2013

Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. All you have to do is go to your Twitter settings, and you, too can start setting up a Twitter ad campaign. What Can I Promote With Twitter Ads?

Twitter 28

Twitter Advertisements Advertising Marketing Budget 28

Hubspot

MAY 6, 2013

Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you''re new to Twitter ads, we''re going to give you a primer on just how they work. All you have to do is go to your Twitter settings, and you, too can start setting up a Twitter ad campaign. What Can I Promote With Twitter Ads?

Twitter 28

Twitter Advertisements Advertising Marketing Budget 28

Hubspot

JUNE 24, 2011

People, experienced marketers included, tend to jump into content creation from their own perspective. Inbound marketers want their content to get shared, giving them a chance to reach out to more potential customers. Every time people engage in this workshop, the most difficult part is persona creation. Lonely Content.

Planning 28

Planning Paid Search Agency Content Advertising Agencies 28

Hubspot

MARCH 24, 2014

You can also take improv workshops, join your local Toastmasters chapter, or job shadow someone in a customer-facing role. When you bring someone on board to provide insight to your marketing team, take a hard look at your consultant’s portfolio of work. How much marketing/business experience do they have? Absolutely.

Consulting 28

Consulting Practices Inbound Marketing Marketing & Strategy 28

Hubspot

JANUARY 3, 2012

That being said, some have been more successful than others at taking their marketing show "on the road" and leveraging all that mobile marketing has to offer. Here are 7 indications your mobile marketing program may suck (and what you can do to fix it): 1. Connect with HubSpot : Your Mobile Efforts Are Not Sociable.

Mobile Marketing 28

Mobile Marketing Marketing & Strategy Inbound Marketing Paid Search Agency 28

Contently

NOVEMBER 7, 2019

A content strategy is a structure that guides your marketing from the beginning stages to post-publication. In order to make your inbound marketing efforts smoother and more rewarding, it should be repeatable, organized, and agile. What about a free workshop that explains how to prepare your home the Montessori way?

Work Management 130

Work Management Webinar Metrics Marketing Management Ad Building 130

Zoominfo

FEBRUARY 26, 2018

2. Hubspot Sales Blog. Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Sales for Life.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

Hubspot

JANUARY 25, 2012

In their new book, Go Mobile , released just in time for the Super Bowl (Coincidence or clever marketing? This will take some promotion ahead of time on your part, both in-store and online, using all your inbound marketing muscles, but it’s a great opportunity to engage users and prospects with one of your best brand-building tools.

Mobile Marketing 28

Mobile Marketing Budget Programs Planning Mobile Advertising 28

Zoominfo

FEBRUARY 26, 2018

2. Hubspot Sales Blog. Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Sales for Life.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

Hubspot

AUGUST 1, 2016

And if you’re someone who is too nervous to ask for help in the office, a classroom setting could give you the opportunity to open up to others in workshop style critiques. Brian Halligan, HubSpot's own CEO and co-founder, is a big advocate for naps at the workplace. Adrian Furnman, Ph.D

Creativity 28

Creativity Peer-to-peer Case Studies Paper 28

Hubspot

JANUARY 22, 2018

Your SalesMBA™ Workshops. Price: $395-$595 per attendee (depending on the workshop). Jeff Hoffman’s workshops span the entire sales cycle, from getting your prospect’s attention to successfully winning their business. In this hands-on workshop, you’ll learn the science behind telling persuasive stories. Inbound Sales.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Hubspot

APRIL 8, 2013

In some way, shape, or form, events are probably a part of your inbound marketing strategy. Whether that means attending, sponsoring, or hosting your own industry event, every marketer should be thinking about how events fit into their overall inbound marketing strategy.

Co-Registration 28

Co-Registration Buyer Personas Ideal Customer Profiles Profiling 28