Only B2B

MAY 22, 2024

Account Based Marketing (ABM) is the strategic approach used to identify and engage specific high-value accounts. It requires close collaboration between marketing and sales teams to deliver tailored, personalized experiences and ultimately convert targeted accounts. ABM flips the traditional marketing funnel upside down.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Advertising Benchmark ABM 71

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What are KPIs? What KPIs are important for content marketing?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.

Allocation 89

Allocation Resource Management Marketing Management Budget Programs 89

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Answer: When it comes to event technology products, there are several key factors to consider. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. I am trained with MarTech content.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Their customers were experiencing long wait times (a key cause of customer attrition) while call center representatives tried to find answers to their questions. Step 3: Create a playbook If you’re struggling on the implementation of the use cases, an organizational playbook can help. This playbook is your comprehensive guide.

Generation 111

Generation High Quality Lead Sales Qualified Leads Work Management 111

Sana Commerce

MAY 27, 2024

E-commerce analytics is the process of collecting, analyzing, and interpreting data generated by your online store in order to gain valuable insights into customer behavior, website performance, and marketing effectiveness. Are they coming from organic search, social media campaigns, or maybe even good old-fashioned email marketing?

Analytics 52

Analytics Paid Content Webinar Metrics B2B 52

Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. The average email open rate across industries is about 21%. The average email open rate across industries is about 21%.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Market value. Four Productivity Categories for the Marketing Factory.

Product 216

Product Paid Search Agency Advertising Agencies Press 216

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Martech

JANUARY 8, 2024

I am the first generative AI chatbot for marketing technology professionals. What KPIs should be reported on to show success? Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase.

SMS 70

SMS Marketing AI Best Practices CMO 70

Martech

JUNE 11, 2024

The data analytics hierarchy — comprising data, descriptive, diagnostic, predictive, prescriptive and proactive analytics — is key to getting the most out of your data. Outline your business goals, KPIs and user stories. This is typically quantitative data from your CRM, web analytics and marketing automation systems.

Marketing AI 76

Marketing AI Analytics Work Management Marketing Management 76

ClickDimensions

OCTOBER 24, 2023

Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success. Remove duplicate records to prevent redundant marketing efforts.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

ANNUITAS

FEBRUARY 28, 2022

Account based marketing (ABM) has been a popular technology for years , but it’s always fallen short of expectations. While companies learned to efficiently handle the data and implement systems, the concept has consistently slipped farther down into the Digital Marketing Trough of Disillusionment. Be relationship-oriented.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Salesforce Marketing Cloud

AUGUST 24, 2023

Make your analytics actionable See how data can be used to surface key sales insights that help you build revenue. But there will be some dashboards, like topline sales goal tracking, that may not be helpful to reps in their day-to-day work. It provides a snapshot of all key metrics that affect team-wide sales targets.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Martech

OCTOBER 2, 2023

To enhance efficiency, companies need to reevaluate marketing activities, revamp processes and eliminate unnecessary steps. Redesigning these marketing processes should follow three main criteria: Streamline and simplify the marketer’s life (CRM, brand, etc.) Enter the experimental marketer.

Work Management 107

Work Management Paid Search Agency Marketing Management Advertising Benchmark 107

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls. This objective viewpoint helps businesses gain a fresh perspective and make informed decisions. I am trained with MarTech content.

eCommerce 96

eCommerce Marketing AI Best Practices Consulting 96

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Acquisitions 85

Acquisitions Marketing Budget Analytics Allocation 85

Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. It encompasses a vast range of marketing activities to create awareness and build interest in your product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Identify key metrics from the get-go.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Salesforce Marketing Cloud

DECEMBER 10, 2021

Last June, when Apple announced privacy changes in its iOS 15 release that would significantly affect email marketing, digital marketers everywhere felt more than a hint of anxiety. . To sum up, almost all emails managed by Apple Mail are now automatically marked as opened even if the recipient doesn’t click on them.

Privacy 98

Privacy Touchpoints Work Management Trust Marketing 98

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 82

Marketing Budget ROI Marketing & Strategy Marketing Strategy 82

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2. Optimizing assets for different platforms.

Marketing AI 110

Marketing AI Digital Asset Management Enterprise Management Work Management 110

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 100

Budget Programs Work Management Allocation Product 100

Martech

NOVEMBER 17, 2023

Collaboration is key for C-suite leaders looking to drive business impact. A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. This article provides a practical framework to help CMOs, CTOs and other leaders maximize the power of collaboration.

CMO 86

CMO Peer-to-peer Work Management Fulfillment 86

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Target users.

Marketing AI 127

Marketing AI Paid Search Agency Generation Enterprise Management 127

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Start sending basic email reminders to encourage customers to complete their purchases. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners.

Ad Building 87

Ad Building SMS eCommerce Segmentation 87

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Envy

AUGUST 18, 2020

Written the slickest nurture emails, supporting blogs and set them up on lavish workflows. It happens so often in B2B tech companies when sales marketing are not fully aligned on their goals, messaging and who precisely they’re targeting. And then along comes the hero of the B2B marketing story: Account Based Marketing (ABM).

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Spiralytics

APRIL 25, 2024

A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. We have some tactics to share that help harness your CRM into a powerful customer retention engine. 1: Segmentation for Focused Engagement Gone are the days of mass email blasts. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track. 1) Expect the unexpected.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Mailmunch

JULY 6, 2021

Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. Key Performance Indicators (KPIs) are a great way to measure your team’s performance — regardless of the department.

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82