Content Marketing Institute

DECEMBER 1, 2017

Our new publishing frequency. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Be strategic about the frequency of publishing your content, says @JoePulizzi. We’re starting to see this trend in our own research, too. Doing as we say, now as we do. Click To Tweet.

Ad Frequency 100

Ad Frequency Marketing Analytics Tools Curation Click Rate 100

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. The post Marketing research: where and how should you integrate it? Artificial intelligence (AI) has been the talk of the town in recent weeks. Start by mapping out your marketing processes.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Image: Brightedge Research. First, you need a content strategy, which seems like a given, but only a small percentage of B2B companies have one, according to the Content Marketing Institute’s (CMI) latest research. Check out this post on blog frequency. Image: CMI.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Convince & Convert

DECEMBER 15, 2023

Your audience is more aware now than ever before and taking every decision after considerable research. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” Take a look: 6.

Social Media 157

Social Media SEO Cost Per Click Media 157

Hinge Marketing

SEPTEMBER 30, 2019

This is a question we get with enough frequency that it has caused me to think through the issues involved. For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. Boy was I wrong. Bonus benefit.

Research 91

Research Ad Frequency Paid Search Agency Work Management 91

Martech

DECEMBER 27, 2023

Research to understand your prospects’ individual needs and pain points. If you dig too deep into your research, you’ll spend a few hours to find a prospect. 5: Timing and frequency Find the sweet spot for email frequency. Here are two examples of the good subject lines. Yet, these numbers differ across industries.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. People Want to Play the Field, not Go Steady with Your Brand.

Social Media 166

Social Media Research Media Business 166

Biznology

JANUARY 22, 2018

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. Their researchers create some of their patents. If someone else had your idea first and patented it, you might not be able to use it.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.). See Jodi Harris’ tips for evaluating the frequency and content of your emails.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Average posting frequency per month. Instagram Stories research benchmarks for specific verticals.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Heinz Marketing

NOVEMBER 12, 2019

To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. In our research, we uncovered five major insights. If you’d like to learn more, download the full research report here. Key Findings.

Research 91

Research Video Marketing Budget Programs B2B 91

Marketing Insider Group

MARCH 2, 2020

Instead, you need to shift to a research strategy that provides context and depth to your data. Research firms, organizations and fellow marketers are continuously engaged in studying buyers. For example, last year one of my most successful articles was a study on the impact of increased blogging frequency on your company website.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Content Marketing Institute

JANUARY 16, 2018

Only 5% in UK somewhat committed to #contentmarketing report high success via @CMIContent #research. Even though our research shows the most committed allocate more of their total marketing budget to content marketing than the less committed, this is by no means a requirement. research findings, view the report today.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Convince & Convert

AUGUST 27, 2013

Breakdown of People Frequency of all Brands in the Study. Here’s the breakdown of the brand in our analysis, showing the frequency with which they post images with or without people. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Take a close look.

Facebook 164

Facebook Research Work Management Case Studies 164

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. Tools for Research and Analytics To use a sports analogy, it’s not just scoring points that gets wins. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Scoop.it

OCTOBER 12, 2023

It enables you to keep up with the frequency of content shared by your competitors without having to add additional content creators to your team. It can be difficult to match the content production and publishing frequency of your competitors, especially when you’ve just gotten started. You have two options here.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? But what insights do they gain?

Studies 94

Studies Research B2B Marketing Brand Identity 94

ScanmarQED

DECEMBER 6, 2023

Contextual – Brand and Consumer tracking and research. Next, consider which frequency to use for your data analysis Analysis of data at different frequencies can bring different perspectives, so it’s important to choose the one that works best for you. Choosing your data frequency has a similar effect.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Marketing Insider Group

MARCH 30, 2020

For every one of those questions, you need to provide a well-researched, innovative answer. We wanted to delve into exactly what blogging frequency our B2B clients need to aim for to build that customer trust. We wanted to delve into exactly what blogging frequency our B2B clients need to aim for to build that customer trust.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. percent from Q4 2017 to Q1 2018. “If

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

SmartBrief - Marketing

FEBRUARY 26, 2024

Frequency and timing : Assess competitor email frequency and send times (factoring in industry best practices and research, included below). One element of performance that can be evaluated is whitelist status (whether the emails are getting through to your inbox – vs trapped in the junk or spam folder).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

APRIL 17, 2023

Blog Post Frequency Research By Michael Brenner Are you working hard at your content marketing game but lacking the results you expected? Here’s the cold hard facts about blog post frequency from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI. How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Brandpoint

JULY 11, 2022

Frequency: Weekly Why read: Greg Swan is really into tech and brings us with him as he looks at the latest trends and how they will affect marketing. LinkedIn newsletters In The Know Author: Brandpoint Frequency: Bi-weekly Why read: What’s Brandpoint doing in this mix, you might ask?

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories.

Customer Surveys 98

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 98

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Here, you’ll determine the content quantity, frequency , topic distribution, and quality. Remember that some indirect competitors could become valuable partners and cross-promoters. You can also use advanced Google search operators to find competition.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Spiralytics

APRIL 25, 2024

Perhaps the reason why HubSpot research suggests that 82% of customers consider an immediate response to a question about sales or marketing as very important. It includes — Declining login frequency Limited feature usage Increased support tickets on specific issues.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. We measured our success according to whether you’ve maximized your budget for reach and frequency. After all, who can blame them?

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

ClearVoice

MARCH 22, 2021

Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. The funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Martech

AUGUST 26, 2022

In the article, the researchers presented findings from a study in which participants were given a choice about a life and death scenario. Given the stakes, how did the researchers frame the different treatment options? Cognitive bias 3: Frequency bias. Frequency bias is something that can alter perception over time.

Bundling 106

Bundling Ad Frequency Pricing Price 106

Marketing Insider Group

NOVEMBER 17, 2020

Detailed and heavily researched buyer personas. Content production goals (how much throughput do you commit to every month—check out these insights on blog frequency , for example). Additionally, other research confirmed that 60% of marketers find producing content consistently as one of their biggest challenges.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Launch Marketing

MARCH 28, 2023

Launch worked with the vcfo team to establish a content development process where Launch interviews vcfo subject matter experts on thematic topics, asks clarifying questions, and incorporates relevant research. Through these efforts, vcfo has achieved content consistency and higher publishing frequency.

Paid Search Agency 127

Paid Search Agency Content Marketing Thought Leadership Content 127

Marketing Insider Group

JANUARY 30, 2023

In more recent years, research has shown a lack of trust between CEOs and CMOs, in addition to the rise in popularity of the gig economy. Two of the most important factors in driving traffic to your website are frequency and consistency. This explains the dramatic rise of traffic growth for fractional CMOs. Use SEO Data.

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221