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US businesses’ CX scores down from last year’s all-time high


The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 billion more in assets under management for the average investment firm and $1.2 The hotel industry average was 74.5

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How to capture the full impact of social media on healthcare

Sprout Social

Sprout Social commissioned a Total Economic Impact™ study conducted by Forrester Consulting to quantify the potential impact of investing in Sprout for social media management. Here are findings from the Forrester study, along with three ways an intuitive platform like Sprout helps generate concrete business results.


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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

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3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

Take your closing rate as a percentage, multiply that by the number of leads generated by your campaign, and then multiply again by the average value of the lead, both in terms of immediate sales and in customer lifetime value. Divide those numbers by your costs, and you have one solid metric for content ROI.

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The Quest for Unified Marketing Measurement

B2B Marketing Directions

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

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Reaching the Peak of LinkedIn Ad ROI With Bizible

Adobe Experience Cloud Blog

Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. And that’s how we know LinkedIn rocks. The ROI of LinkedIn Ads and Bizible.

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5 Ways to Break Down Data Silos in Your Business


In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Benchmark current data quality and define the goals for each measurement.