Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark B2B Marketing Marketing Report Video Marketing 81

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. You also need to know the average purchase price.

Email Marketing 100

Email Marketing Forrester Planning Tools 100

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark B2B Marketing Marketing Report Video Marketing 65

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Understanding B2B Buyers Benchmark Study, Cintell ). SiriusDecisions). DemandGen).

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 100

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Territory performance (benchmark and compare performance).

Sales Management 323

Sales Management Lead Management Lead Ranking Sales Qualified Leads 323

markempa

JANUARY 25, 2018

For example, LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Here’s why: According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue.

Lead Generation 0

Lead Generation Marketing Qualified Leads B2B Sales Qualified Leads 0

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. Patience is a must.

Account Based Marketing 82

Account Based Marketing ABM Paid Content Paid Search Agency 82

Engagio

MAY 21, 2021

In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV). Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts.

Account Based Marketing 71

Account Based Marketing Marketing Analytics Tools ABM B2B Sales 71

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark B2B Marketing Marketing Report Video Marketing 51

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Forrester’s New B2B Buyer. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends.

B2B Marketing 120

B2B Marketing Planning Marketing Report Budget Programs 120

Adobe Experience Cloud Blog

JULY 22, 2021

Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. And that’s how we know LinkedIn rocks. The ROI of LinkedIn Ads and Bizible.

Paid Search Agency 80

Paid Search Agency ROI Sales Management Linkedin 80

DemandMatrix

JULY 1, 2020

Data from Marketing Wizdom found that about 20% of customers leave on an average business every year, due to a lack of cordial relationship. Your customer segmentation should include segmentation by historical value, lifetime value, value over the next year or the average customer value by segment.

Top of Funnel 52

Top of Funnel B2B Sales B2B Marketing Segmentation 52

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

SEO 105

SEO Marketing Budget Budget Programs Paid Search Agency 105

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Average Sessions per Visitor is 2, Average Sessions per Purchaser is 5. Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020.

Marketing Websites 69

Marketing Websites Digital Marketing Funnels Top of Funnel Studies 69

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Marketing Qualified Leads 120

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time.

Peer-to-peer 49

Peer-to-peer Conversion Advertising Benchmark Comparison 49

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Paid Search Agency 20

Paid Search Agency Cost Per Thousand Spending Account Based Marketing 20

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Paid Search Agency 26

Paid Search Agency Cost Per Thousand Spending Account Based Marketing 26

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. average year-over-year growth in corporate revenue, versus 18.7% for Industry Average firms and a 6.7% decline among Laggards.

B2B Sales 120

B2B Sales B2B Marketing Buyer Personas Paid Search Agency 120

Content4Demand

JULY 11, 2019

Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. B2B Video Benchmarks. Videos are getting shorter, with the average clocking in at under four minutes. Do some recon on the B2B Labs, B2B Mentors and intimate workgroups. Haven’t registered yet?

Content 58

Content B2B Marketing B2B Sales B2B 58

Sprout Social

SEPTEMBER 22, 2016

Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post. Instagram has the highest engagement rates between customers and brands among all major social media platforms, according to data from Forrester.

Communities 80

Communities Ideal Customer Profiles User-Generated Content Social Media 80

Sprout Social

JANUARY 4, 2022

Live video on Facebook attracts a higher average engagement rate (1.59%) than pre-recorded video on the platform (0.92%). — Forrester (@forrester) October 27, 2021. A mere 12% of businesses share Facebook Live videos. Facebook users are four times more likely to watch Facebook Live videos than pre-recorded videos.

Social Media 135

Social Media Social Marketing Planning Statistics 135

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Consider that it can take an average of five or six calls to convert a cold contact into a lead.

Work Management 130

Work Management Marketing Management Purchase B2B 130

The Forward Observer

JUNE 24, 2015

According to Forrester, these days buyers might be anywhere from two-thirds to 90% of the way through their purchase before they finally contact the seller. According to a benchmark study by Marketo , companies with mature lead generation practices achieve better sales productivity and higher revenue growth. And it works, too.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation B2B 100

Biznology

SEPTEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ).

Peer-to-peer 80

Peer-to-peer B2B Sales Social Media B2B Marketing 80

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09 billion by 2023. What About Cost?

Multi-Touch Attribution 40

Multi-Touch Attribution Paid Search Agency Marketing Multi-Channel 40

Madison Logic

AUGUST 26, 2020

A recent benchmark from analyst firm TOPO showed that account-based programs consistently demonstrate higher conversion and close rates compared with traditional demand programs. Madison Logic 2020 marketing investment data shows an average uplift of more than 50% in target account reach for companies that integrate across multiple channels.

Budget Programs 52

Budget Programs B2B Top of Funnel Digital Marketing Funnels 52

Seismic

DECEMBER 9, 2021

Enablement as a profession has also exploded during this time — over the past several months, employers on LinkedIn posted, on average, 12,000-15,000 enablement roles each month! The need for innovation has never been greater — in how enablement is executed to meet the changing buyer needs, seller demands, and even how and who we hire. .

Work Management 52

Work Management Research Marketing Management Marketing Analytics Tools 52

The ROI Guy

JUNE 13, 2017

A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 Did you know. ●

Cross-Selling 69

Cross-Selling Churn Rate ROI Interactive Marketing 69

Adobe Experience Cloud Blog

JANUARY 15, 2014

In fact, according to a recent benchmark study by Marketo, companies with mature lead generation practices achieve better sales productivity and higher revenue growth. Mature companies achieve 133% greater revenue versus their plan than average companies, and 174% more than the least mature companies.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Top of Funnel 48

Martech Advisor

DECEMBER 6, 2019

A study by Forrester estimated that self-service could result in over a 63% reduction in customer complaints. These scores can also be benchmarked against some predefined timely metrics. Average Handling Time. This could be in the form of explainer videos, built-in troubleshooting applications, smartphone apps etc.

Customer Satisfaction 79

Customer Satisfaction Lead Ranking Examples Service 79

The ROI Guy

MARCH 20, 2013

On average, 76% of deals are now won or lost early in the decision making process – going to the solution provider who helps your Prospect uncover and prioritize the issue and set the buying agenda, while only 24% are won / lost during the later competitive bake-off phase.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Markempa

JANUARY 25, 2018

For example, LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Here’s why: According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue.

Lead Generation 70

Lead Generation Marketing Qualified Leads Sales Qualified Leads B2B 70

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

Lead Nurturing 28

Lead Nurturing Sales Management Lead Scoring Lead Ranking 28

Valasys

FEBRUARY 20, 2020

According to Kate Leggett, Vice President & Principal Analyst at Forrester , customer relationship management ensures that customers realize the economic value of their investments. CLV can be calculated by multiplying average purchase value by the frequency rate for purchases.

B2B 52

B2B Lead Ranking Work Management B2B Marketing 52

Engagio

OCTOBER 13, 2020

Prospects perform an average of 12 searches prior to engaging on a specific brand’s site and use an average of 10.4 According to TOPO’s 2019 Account Based Benchmark report , the #1 indicator of account-based success is the coordination between marketing and sales. More and more buying research is happening off your site.

Sales Management 126

Sales Management B2B Top of Funnel Ideal Customer Profiles 126

Martech Advisor

DECEMBER 4, 2019

From our work, our target benchmarks for clients are 20 percent increase in revenue and 40 percent increase in ROIM. According to Forrester Research , “one of the biggest challenges for Ops teams is to identify, interpret and respond effectively to buyer signals.” How Journey Maps Supercharge RevOps? 20 increase in revenue.

Marketing AI 53

Marketing AI Lead Scoring Lead Ranking Peer-to-peer 53