Sword and the Script | B2B

DECEMBER 17, 2024

B2B marketing managed an average of 10.2 channels in 2024 The term omnichannel might be an insufficient description: B2B marketing manages an average of 10.2 This isnt that far off from standard email marketing benchmarks. Read more: Personalization matters: new webinar benchmarks and metrics for 2024 16.

Statistics 64

Statistics Work Management B2B Thought Leadership B2B Marketing 64

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 billion more in assets under management for the average investment firm and $1.2 The hotel industry average was 74.5

Forrester 115

Forrester Verticals Business Case Studies 115

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Adobe Experience Cloud Blog

JULY 22, 2021

Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. And that’s how we know LinkedIn rocks. The ROI of LinkedIn Ads and Bizible.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. average year-over-year growth in corporate revenue, versus 18.7% for Industry Average firms and a 6.7% decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Peer-to-peer Lead Ranking 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Forrester’s New B2B Buyer. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Sprout Social

MAY 22, 2023

Sprout Social commissioned a Total Economic Impact™ study conducted by Forrester Consulting to quantify the potential impact of investing in Sprout for social media management. Here are findings from the Forrester study, along with three ways an intuitive platform like Sprout helps generate concrete business results.

Social Media 119

Social Media Work Management Media Forrester 119

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Understanding B2B Buyers Benchmark Study, Cintell ). SiriusDecisions). DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Rev

NOVEMBER 20, 2018

For marketing, a few benchmarks shed light on the ineffectiveness of this approach. Today, according to B2B benchmarking giant, SiriusDecisions, marketing rarely sources 45% of the leads that sales needs to hit quota. Additional benchmarks shed light on this problem. attempts to reach a prospect, and have 5.1

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

SalesIntel

JANUARY 8, 2025

Larger buying groups: SiriusDecisions highlights that the average buying group now includes 11 stakeholders. These shifts have stretched sales cycles by 23% since 2023, according to Forresters State of B2B Revenue Report. More informed buyers: Gartner reports that 72% of B2B buyers conduct in-depth research before contacting sales.

Marketing AI 52

Marketing AI Trends Generation Lead Scoring 52

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Sprout Social

SEPTEMBER 22, 2016

Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post. Instagram has the highest engagement rates between customers and brands among all major social media platforms, according to data from Forrester.

Communities 99

Communities Ideal Customer Profiles Forrester User-Generated Content 99

Sprout Social

JANUARY 4, 2022

Live video on Facebook attracts a higher average engagement rate (1.59%) than pre-recorded video on the platform (0.92%). — Forrester (@forrester) October 27, 2021. A mere 12% of businesses share Facebook Live videos. Facebook users are four times more likely to watch Facebook Live videos than pre-recorded videos.

Social Media 145

Social Media Statistics Video Marketing Social Marketing 145

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

Budget Programs 120

Budget Programs Spending Paid Search Agency Marketing Budget 120

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Benchmark current data quality and define the goals for each measurement.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. Patience is a must.

Account Based Marketing 98

Account Based Marketing Paid Content ABM Cost 98

Biznology

SEPTEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Contently

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. After a year, though, you should have real benchmarks to analyze.

Budget Programs 155

Budget Programs Top of Funnel Ad Building Content 155

The ROI Guy

JUNE 5, 2018

You can collect and leverage customer benchmarks and discoveries from prior prospect engagements to dynamically deliver unique insights to each prospect 4. Many, but here are two great ones: Microsoft Windows 10 Business Value Assessment - Microsoft commissioned a Forrester TEI white paper on the business value of Windows 10 Enterprise.

Paper 63

Paper Tools Forrester Business 63

Vidyard

JULY 31, 2020

Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). Regardless of its length, 52% of people will watch a video all the way through, according to our 2019 Video in Business Benchmark Report. Chart via the 2019 Video in Business Benchmark Report.

Landing Pages 171

Landing Pages Video Marketing Work Management Enterprise Management 171

Vidyard

JUNE 7, 2018

Analyzing first-party data from more than 250,000 videos published on the Vidyard platform in 2017, the report reveals exponential growth in the average number of videos being produced, a significant shift towards short-form video content, and increased ROI from the usage of video analytics to track and measure content performance.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Consider that it can take an average of five or six calls to convert a cold contact into a lead.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Only B2B

APRIL 10, 2024

Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Adobe Experience Cloud Blog

JULY 22, 2021

Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. And that’s how we know LinkedIn rocks. The ROI of LinkedIn Ads and Bizible.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Average Sessions per Visitor is 2, Average Sessions per Purchaser is 5. Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. Lead, follow or get out of the way, as the adage goes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Engagio

MAY 21, 2021

In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV). Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Rev

NOVEMBER 20, 2018

For marketing, a few benchmarks shed light on the ineffectiveness of this approach. Today, according to B2B benchmarking giant, SiriusDecisions, marketing rarely sources 45% of the leads that sales needs to hit quota. Additional benchmarks shed light on this problem. attempts to reach a prospect, and have 5.1

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Martech Advisor

DECEMBER 6, 2019

A study by Forrester estimated that self-service could result in over a 63% reduction in customer complaints. These scores can also be benchmarked against some predefined timely metrics. Average Handling Time. This could be in the form of explainer videos, built-in troubleshooting applications, smartphone apps etc.

Customer Satisfaction 92

Customer Satisfaction Lead Ranking Service Practices 92

Ambal's Amusings

AUGUST 27, 2010

The metrics are different, but CIOs can translate measures like help desk call volume, average problem resolution time, system uptime/downtime etc. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. into the business metrics they need. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Business 100

Vidyard

JUNE 7, 2018

Analyzing first-party data from more than 250,000 videos published on the Vidyard platform in 2017, the report reveals exponential growth in the average number of videos being produced, a significant shift towards short-form video content, and increased ROI from the usage of video analytics to track and measure content performance.

Advertising Benchmark 50

Advertising Benchmark Video Marketing B2B Content 50

Engagio

OCTOBER 13, 2020

Prospects perform an average of 12 searches prior to engaging on a specific brand’s site and use an average of 10.4 According to TOPO’s 2019 Account Based Benchmark report , the #1 indicator of account-based success is the coordination between marketing and sales. More and more buying research is happening off your site.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Account Based Marketing 126

Content4Demand

JULY 11, 2019

Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. B2B Video Benchmarks. Videos are getting shorter, with the average clocking in at under four minutes. Do some recon on the B2B Labs, B2B Mentors and intimate workgroups. Haven’t registered yet?

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Sprout Social

APRIL 11, 2025

Sprout Social commissioned a Total Economic Impact study conducted by Forrester Consulting to quantify the potential impact of investing in Sprout for social media management. Here are findings from the Forrester study, along with three ways an intuitive platform like Sprout helps generate concrete business results.

Social Media 55

Social Media ROI Media Work Management 55